{"id":7739,"date":"2021-07-30T10:00:15","date_gmt":"2021-07-30T09:00:15","guid":{"rendered":"https:\/\/www.sage.com\/en-ie\/blog\/?p=7739"},"modified":"2026-01-07T13:40:58","modified_gmt":"2026-01-07T13:40:58","slug":"accountants-help-clients-poverty-mindset","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ie\/blog\/accountants-help-clients-poverty-mindset\/","title":{"rendered":"How accountants can identify and help clients who have a poverty mindset"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ie\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow accountants can identify and help clients who have a poverty mindset\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-07-30T10:00:15+01:00\">30 July, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How accountants can identify and help clients who have a poverty mindset\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ie\/blog\/accountants-help-clients-poverty-mindset\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ie\/blog\/author\/esthercooke\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2021\/04\/Esther-Cooke.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Esther Cooke<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>When a client\u2019s business has poor cash flow, it might look on the surface to be a problem best solved with spreadsheets. But that may only be a quick fix for a much deeper recurring issue \u2014 a poverty mindset.<\/p>\n\n\n\n<p>Emotions and mindset go hand-in-hand with financial literacy in making business decisions. So you can\u2019t ignore the crucial human elements. As an accountant, you need to understand your client\u2019s money beliefs to help them succeed financially.<\/p>\n\n\n\n<p>Here\u2019s what we cover in this article:<\/p>\n\n\n\n<p><a href=\"#what-anchor-link\">What is a poverty mindset vs a wealth mindset?<\/a><\/p>\n\n\n\n<p><a href=\"#how-anchor-link\">How can you identify a client with a poverty mindset?<\/a><\/p>\n\n\n\n<p><a href=\"#does-anchor-link\">How does a poverty mindset affect you client\u2019s decision-making?<\/a><\/p>\n\n\n\n<p><a href=\"#help-anchor-link\">How can you help?<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-6b862a69-3267-486e-ae6d-b9bbe92a17cb\">Download your free copy of The Practice of Now to learn about the changing face of accounting and how you can support your clients <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-anchor-link\">What is a poverty mindset vs a wealth mindset?<\/h2>\n\n\n\n<p>Let\u2019s start with a poverty mindset.<\/p>\n\n\n\n<p>There are some people who grew up in an environment where resources were limited and they were constantly reminded that \u201cmoney doesn\u2019t grow on trees\u201d and \u201cmoney is evil\u201d, along with other criticisms of wealth. And in time, they internalised those beliefs.<\/p>\n\n\n\n<p>Now in adulthood, those negative beliefs are triggered subconsciously when money is involved (regardless of how much is in their bank account). The result often leads to poor financial decision-making (both personally and, for those who are business owners, in their businesses).<\/p>\n\n\n\n<p>It\u2019s a mindset driven by fear.<\/p>\n\n\n\n<p>This fearful thinking can manifest itself in two ways:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Always spending what they have because they may not get more in the future.<\/li>\n\n\n\n<li>Hoarding what they have because they may not get more in the future.<\/li>\n<\/ol>\n\n\n\n<p>The alternative, a wealth mindset, is held by people who believe there is plenty of everything for everyone to go around. Therefore, they don\u2019t see themselves in competition with others, and are happy to see others succeed.<\/p>\n\n\n\n<p>They are happy to spend money to increase their business knowledge as well as invest time into their own personal enrichment. They have more of an appetite for taking calculated risks that will increase their wealth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-anchor-link\">How can you identify a client with a poverty mindset?<\/h2>\n\n\n\n<p>When you\u2019re discussing finances with your client, look out for visual signs of stress and worry. This will usually involve heightened emotional reactions such as sensitivity, aggression or defensiveness.<\/p>\n\n\n\n<p>They are also likely to make negative statements about money and show a lack of confidence around their money-making abilities.<\/p>\n\n\n\n<p>Examples of negative statements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cI\u2019m bad with numbers\u201d<\/li>\n\n\n\n<li>\u201cI\u2019m paying too much\u201d<\/li>\n\n\n\n<li>\u201cI can\u2019t afford\u201d<\/li>\n\n\n\n<li>\u201cI\u2019ll take what I can get\u201d<\/li>\n\n\n\n<li>\u201cIt\u2019s not my fault\u201d<\/li>\n\n\n\n<li>\u201cIt\u2019s not going to get better\u201d<\/li>\n\n\n\n<li>\u201cI\u2019m doing the best with what I have\u201d<\/li>\n\n\n\n<li>\u201cI have bad luck\u201d<\/li>\n<\/ul>\n\n\n\n<p>Their questions will focus on how to reduce costs, often in unhealthy ways. For example, by placing emphasis on sunk costs or by obsessing over minimising tax.<\/p>\n\n\n\n<p>Watch out for clients who are accepting of business failures without looking to improve and grow. Someone with a pessimistic attitude to money expects failure.<\/p>\n\n\n\n<p>When you\u2019re reviewing accounts, pay attention to recurring <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/cash-flow-crisis-avoid\/\">cash flow shortages<\/a>, low profit margins, and a lack of investment in long-term assets and development costs such as training.<\/p>\n\n\n\n<p>You may come across unnecessary spending in order to take advantage of deals, as the person is likely to obsess over saving small amounts here and there.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-6b862a69-3267-486e-ae6d-b9bbe92a17cb\">Download your free copy of The Practice of Now to learn about the changing face of accounting and how you can support your clients <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"does-anchor-link\">How does a poverty mindset affect you client\u2019s decision-making?<\/h2>\n\n\n\n<p>When it comes to making money, a client with a poverty mindset has much different priorities to one with a wealth mindset.<\/p>\n\n\n\n<p>A fearful client focuses on the short term and values investments that reward them quickly. They are pessimistic about ideas that focus on generating profits over longer periods.<\/p>\n\n\n\n<p>Whereas a client with a wealth mindset chooses opportunities that will build momentum and continue to pay off long after the initial investment.<\/p>\n\n\n\n<p>A client focusing on long-term gains will be able to persist through temporary downturns. On the other hand, a fearful client will tend to quit in reaction to the pain of a sudden loss, instead of making a strategic decision.<\/p>\n\n\n\n<p>The client with a poverty mindset is less likely to lean on others. They believe they can do it all themselves if they just work hard enough.<\/p>\n\n\n\n<p>This means refusing to outsource work in order to focus on their core strengths in the business. They are also less likely to form the business relationships created by investing in networking and attending business events, which results in lack of support from fellow industry professionals.<\/p>\n\n\n\n<p>This mindset is in danger of causing burn out if the person continues to plough all their money back into their business instead of taking a fair salary and regular holidays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"help-anchor-link\">How can you help?<\/h2>\n\n\n\n<p>Like any habit, your client\u2019s mindset can successfully change over time if they have the right structures in place and are surrounded with positive influences. If you can encourage your client to extend their network and invite positive business role models into their life it will be hugely beneficial.<\/p>\n\n\n\n<p>It\u2019s important to lead positive discussions about profit and tax. Listen carefully for any negative statements and flip these around.<\/p>\n\n\n\n<p>For example, remind them that every healthy, successful business pays tax.<\/p>\n\n\n\n<p>With patience, you can expose their negative concepts for what they really are \u2014 stories, not the truth. You may sound like a broken record, but your client has been repeating these beliefs to themselves for a lifetime!<\/p>\n\n\n\n<p>One way to help your client get out of their heads and focused on their business health is with data.<\/p>\n\n\n\n<p>Using external benchmarking data, you can show them the industry norms and how they are performing relative to similar players in their industry.<\/p>\n\n\n\n<p>This is a great starting point for discussing possible efficiencies as well as building confidence in the areas they are performing well.<\/p>\n\n\n\n<p>Think about whether the pricing of their products or services need to be revisited. Look at ways to improve their pricing structure. For example, could they narrow their focus to charge a more premium price?<\/p>\n\n\n\n<p>Small business owners rarely charge what they\u2019re worth, so consider how you can teach them to demonstrate the value of their unique selling proposition.<\/p>\n\n\n\n<p>Your client won\u2019t be able to serve their business if they are overworked and stretched to their limits. Put systems in place to pay owners a regular salary.<\/p>\n\n\n\n<p>You can also discuss the possibility of hiring more employees to run the day-to-day operations to free up their time for more strategic opportunities.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">The Practice of Now<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Discover how accountants and bookkeepers are preparing for the future and learn what you can do now to keep your practice successful.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-6b862a69-3267-486e-ae6d-b9bbe92a17cb\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download the 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src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/09\/GettyImages-915664774-684x384.jpg\" class=\"card-post__image\" alt=\"Completing admin tasks\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/09\/GettyImages-915664774-684x384.jpg 684w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/09\/GettyImages-915664774-768x512.jpg 768w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/09\/GettyImages-915664774-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-02-14T10:00:00+00:00\">14 February, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">5 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\t6 time-intensive tasks accountants should automate now\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-15938 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers tag-bookkeeping tag-grow-accounting-practice business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ie\/blog\/enhance-client-value-growth-accountants\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0725-684x384.jpg\" class=\"card-post__image\" alt=\"Working on projects\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0725-684x384.jpg 684w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0725-768x512.jpg 768w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0725-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-02-12T10:00:00+00:00\">12 February, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">4 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to enhance client value for growth\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-15932 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers tag-bookkeeping tag-grow-accounting-practice business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ie\/blog\/the-practice-of-now-accountants-good-to-great\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/09\/GettyImages-1338373163-684x384.jpg\" class=\"card-post__image\" alt=\"Working on financial tasks\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/09\/GettyImages-1338373163-684x384.jpg 684w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/09\/GettyImages-1338373163-768x512.jpg 768w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2023\/09\/GettyImages-1338373163-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-02-11T14:22:09+00:00\">11 February, 2025<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">4 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe Practice of Now: How 1,000 accountants and bookkeepers are going from good to great\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-15758 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation category-trends-insights tag-ai tag-automation tag-grow-accounting-practice business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-ie\/blog\/will-ai-replace-accountants\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2024\/11\/Woman-working-on-financial-reporting-684x384.jpg\" class=\"card-post__image\" alt=\"Woman working on financial reporting\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2024\/11\/Woman-working-on-financial-reporting-684x384.jpg 684w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2024\/11\/Woman-working-on-financial-reporting-768x512.jpg 768w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2024\/11\/Woman-working-on-financial-reporting-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-11-05T12:10:52+00:00\">5 November, 2024<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWill AI replace accountants?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your client&#8217;s poverty mindset is sabotaging their business success. We&#8217;ll teach you how to support them to achieve a positive money mindset.<\/p>\n","protected":false},"author":1233,"featured_media":7587,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[162],"tags":[129],"business_type":[2],"lilypad":[],"context":[],"industry":[],"persona":[176],"imagine_tag":[177],"coauthors":[442],"class_list":["post-7739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-grow-accounting-practice","business_type-accountants"],"sage_meta":{"region":"en-ie","author_name":"Esther Cooke","featured_image":"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/Sage_Cantelowes1444_All-Uses.jpg","imagine_tags":{"177":"Accountants"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Ireland","distributor_original_site_url":"https:\/\/www.sage.com\/en-ie\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts\/7739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/users\/1233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/comments?post=7739"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/posts\/7739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/media\/7587"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/media?parent=7739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/categories?post=7739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/tags?post=7739"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/business_type?post=7739"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/lilypad?post=7739"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/context?post=7739"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/industry?post=7739"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/persona?post=7739"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/imagine_tag?post=7739"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-ie\/blog\/api\/wp\/v2\/coauthors?post=7739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}