{"id":7757,"date":"2021-09-06T10:00:22","date_gmt":"2021-09-06T09:00:22","guid":{"rendered":"https:\/\/www.sage.com\/en-ie\/blog\/?p=7757"},"modified":"2026-01-07T13:39:58","modified_gmt":"2026-01-07T13:39:58","slug":"coronavirus-impacted-businesses-do-now","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-ie\/blog\/coronavirus-impacted-businesses-do-now\/","title":{"rendered":"How coronavirus has impacted businesses \u2013 and what you can do now"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-ie\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow coronavirus has impacted businesses \u2013 and what you can do now\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-09-06T10:00:22+01:00\">6 September, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How coronavirus has impacted businesses \u2013 and what you can do now\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-ie\/blog\/coronavirus-impacted-businesses-do-now\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-ie\/blog\/author\/asavinwattanajantra\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2026\/03\/Asavin-350x350.jpg\" class=\"entry-author__image\" alt=\"Asavin\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2026\/03\/Asavin-350x350.jpg 350w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2026\/03\/Asavin-768x768.jpg 768w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2026\/03\/Asavin-810x810.jpg 810w, https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2026\/03\/Asavin.jpg 1000w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Asavin Wattanajantra<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>If you&#8217;re running a business in Ireland, then you may have been heartened by the easing of coronavirus restrictions and gradual reopening this summer.<\/p>\n\n\n\n<p>It&#8217;s been such a tough year that anything that offers light at the end of the tunnel must be something to be celebrated.<\/p>\n\n\n\n<p>With the Irish government announcing the <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/economic-recovery-plan\/\">Economic Recovery Plan<\/a> at the beginning of June 2021, it could be now that you can make up for lost time and business, and we&#8217;ll provide some tips on how you can do this effectively and efficiently.<\/p>\n\n\n\n<p>But before that, it may be worth looking back at the challenging journey we&#8217;ve been on, although it&#8217;s way too early to say <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/coronavirus-next-steps-businesses-financial-supports\/\">coronavirus<\/a> has come to an end.<\/p>\n\n\n\n<p>Here&#8217;s what we cover in this article:<\/p>\n\n\n\n<p><a href=\"#reopening-anchor-link\">Reopening of Ireland timetable<\/a><\/p>\n\n\n\n<p><a href=\"#few-anchor-link\">Few small businesses escaped adverse effects from the pandemic<\/a><\/p>\n\n\n\n<p><a href=\"#light-anchor-link\">Light at the end of a dark tunnel<\/a><\/p>\n\n\n\n<p><a href=\"#continue-anchor-link\">Continue to identify and test new revenue streams<\/a><\/p>\n\n\n\n<p><a href=\"#adopt-anchor-link\">Adopt technology to manage processes effectively<\/a><\/p>\n\n\n\n<p><a href=\"#managing-anchor-link\">Managing cash flow<\/a><\/p>\n\n\n\n<p><a href=\"#manage-anchor-link\">Manage and restructure finances as government support ends<\/a><\/p>\n\n\n\n<p><a href=\"#work-anchor-link\">Work with experts for insight<\/a><\/p>\n\n\n\n<p><a href=\"#final-anchor-link\">Final thoughts on how coronavirus has impacted businesses<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-22eaecb8-922f-4375-9c86-3ce8792a98f0\">Download your free guide, 7 ways to take control of your business, and take steps now to master your business admin <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reopening-anchor-link\">Reopening of Ireland timetable<\/h2>\n\n\n\n<p>Here&#8217;s the latest state of play of the country opening up again, following an announcement from the government at the end of August 2021:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Since 1&nbsp;September<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Public transport returned to full capacity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">From 6&nbsp;September<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outdoor sports events are allowed to have 50% capacity in stadiums.<\/li>\n\n\n\n<li>For religious ceremonies, larger crowds are allowed to gather; places of worship can have up to 50% capacity.<\/li>\n\n\n\n<li>Indoor events: Venues are allowed to have 60% capacity, for those who are vaccinated.<\/li>\n\n\n\n<li>Outdoor events: Locations can have 75% capacity, for those who have been vaccinated.<\/li>\n\n\n\n<li>Live music can return for weddings. But the 100 guest limit will not be removed at this point.<\/li>\n\n\n\n<li>Confirmations and communions can take place.<\/li>\n\n\n\n<li>Coaches can operate at 75% capacity.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">From 20&nbsp;September<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A phased return to the office starts from this date. As an employer, you&#8217;re employers encouraged to provide continued flexibility to your employees. Social distancing will apply in offices \u2013 a one metre rule for desks as long as other protective measures are taken.<\/li>\n\n\n\n<li>Indoor activities, including indoor team sports, and dance and exercise classes, are allowed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">From 22&nbsp;October<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Depending on a series of factors, including 90% of all people aged over 16 being vaccinated, most remaining coronavirus restrictions are set to be eased (this excludes mask wearing). However, before a final decision on the lifting of restrictions is made, other criteria (such as the number of people in hospital due to coronavirus) shall be taken into account.<\/li>\n\n\n\n<li>The hospitality sector and live entertainment industry&#8217;s remaining restrictions and requirements, including the need for Digital Covid Certificates, could be dropped by the end of October 2021.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"few-anchor-link\">Few small businesses escaped adverse effects from the pandemic<\/h2>\n\n\n\n<p>As might have been expected, <a href=\"https:\/\/www.sage.com\/en-ie\/size\/small-business\/\">small businesses<\/a> in Ireland, like everywhere else in the world, found the coronavirus pandemic extremely challenging.<\/p>\n\n\n\n<p>A report from YouGov says 74% of small business decision-makers reported a negative impact overall, with 8% classing coronavirus as relentlessly negative (those who said coronavirus had a negative impact and did not see any improvements in trading with loosened restrictions).<\/p>\n\n\n\n<p>Half of the small businesses negatively impacted by coronavirus (52%) said the effect was worse in May 2021 than when the pandemic started early in 2020.<\/p>\n\n\n\n<p>The most significant negative impacts for these Irish businesses came from decreased turnover (34%), an ability to work with customers because of social distancing (29%), difficulty sourcing goods (25%), cash flow issues (23%) and losing customers (22%).<\/p>\n\n\n\n<p>Unfortunately, there was a human cost, with 17% of respondents saying their business laid off staff, despite the Irish government making available grants and subsidies available until the end of 2021.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"light-anchor-link\">Light at the end of a dark tunnel<\/h2>\n\n\n\n<p>Despite the gloom and doom, it&#8217;s important to remember that many of the restrictions put in place due to coronavirus have ended at the time of writing, which should be a boon to all small businesses that have been labouring over the past year.<\/p>\n\n\n\n<p>The evidence states that conditions for businesses should certainly improve \u2013 70% of small businesses reported an improvement in conditions when restrictions eased in 2020.<\/p>\n\n\n\n<p>Perhaps because of the brutal winter of 2020 we had and the challenges still to come from this year, only half think that their business trading activities will return to normal from May to November. But that still leaves nearly half who think we&#8217;ll be business as usual.<\/p>\n\n\n\n<p>So, there&#8217;s understandable pessimism among some Irish businesses moving forward into 2021 and beyond.<\/p>\n\n\n\n<p>Hopefully, though, restrictions ending means that there is a lot more opportunity for you to control what&#8217;s happening with your business without having to deal with a seemingly never-ending cascade of bad news that 2020 came at us with.<\/p>\n\n\n\n<p>Here&#8217;s some advice that you might want to take as you look to the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"continue-anchor-link\">Continue to identify and test new revenue streams<\/h2>\n\n\n\n<p>The phrase goes, &#8216;necessity is the mother of invention&#8217;. This was undoubtedly true in coronavirus pandemic times as you searched for new revenue streams and rethought your business models, even if temporarily.<\/p>\n\n\n\n<p>For instance, the pandemic accelerated digital trends in retail and hospitality, as people stuck at home turned to online shopping and <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/ecommerce-vat-eu-need-to-know\/\">e-commerce<\/a> to spend their money.<\/p>\n\n\n\n<p>Although life may be getting back to what we are used to, there&#8217;s no turning back on this transformation as more and more people decide to forgo brick and mortar destinations for an online experience.<\/p>\n\n\n\n<p>If there hasn&#8217;t been an online and delivery component to your business, now is the time to add it as an added revenue stream if it&#8217;s possible.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#gate-22eaecb8-922f-4375-9c86-3ce8792a98f0\">Download your free guide, 7 ways to take control of your business, and take steps now to master your business admin <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adopt-anchor-link\">Adopt technology to manage processes effectively<\/h2>\n\n\n\n<p>Coronavirus accelerated a remote working culture, and it doesn&#8217;t look like our working practices will return to what they were like before.<\/p>\n\n\n\n<p>Many businesses already offered the flexibility, but coronavirus forced others to embed it as routine practice \u2013 with a lot of people finding they liked it as it offers a better work\/life balance.<\/p>\n\n\n\n<p>Unless your business demanded that you needed to be on-premise, it&#8217;s likely you and your employees would have worked remotely and that you could communicate well with cloud software.<\/p>\n\n\n\n<p>Whether you were at home communicating through Zoom, Slack or Microsoft Teams, or handling finances and payroll through <a href=\"https:\/\/www.sage.com\/en-ie\/sage-business-cloud\/accounting\/\">cloud accounting software<\/a> and <a href=\"https:\/\/www.sage.com\/en-ie\/sage-business-cloud\/payroll\/\">cloud payroll software<\/a> respectively on your laptop, tablet or mobile phone, you may already be ready for a remote working (or hybrid working) future.<\/p>\n\n\n\n<p>If you made remote working a possibility, then seriously think about doing so where it can work.<\/p>\n\n\n\n<p>Today&#8217;s best talent understand that small businesses can be flexible when it comes to working practices.<\/p>\n\n\n\n<p>In a worst-case scenario, they might want to leave your business or turn you down when you&#8217;re recruiting if you don&#8217;t embed it in your culture to a correct degree.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"managing-anchor-link\">Managing cash flow<\/h2>\n\n\n\n<p>Nearly a quarter (23%) of Irish small businesses had or still have cash flow issues because of the pandemic. And even in more normal times, managing money coming in with money coming out can be a problem.<\/p>\n\n\n\n<p>As we advance, getting the basics right is vital.<\/p>\n\n\n\n<p>If you&#8217;re not doing a cash flow forecast, for example, you&#8217;re unable to make any sound business decisions based on forecasting and estimates.<\/p>\n\n\n\n<p>The aim should be to have a reasonably accurate view moving forward for the next month, six months and 12 months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"manage-anchor-link\">Manage and restructure finances as government support ends<\/h2>\n\n\n\n<p>A big reason you need to forecast your finances is the fact that any Irish government support you&#8217;ve been getting is not going to last forever.<\/p>\n\n\n\n<p>It&#8217;s essential to <a href=\"https:\/\/www.sage.com\/en-ie\/blog\/coronavirus-next-steps-businesses-financial-supports\/\">make a note of what payments, grants and schemes you&#8217;ve made use of<\/a> are going to end, and restructure your finances to fit.<\/p>\n\n\n\n<p>Your cash flow forecast will help you understand whether there&#8217;s still challenges over the horizon.<\/p>\n\n\n\n<p>It will help you decide if coronavirus and non-coronavirus-related financial support is something you want to look at.<\/p>\n\n\n\n<p>It&#8217;s about taking a long, hard look at your finances and making the right moves to keep your small business going before it&#8217;s too late.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"work-anchor-link\">Work with experts for insight<\/h2>\n\n\n\n<p>Even for your most experienced small business owner, finances can get confusing, especially with the need to understand what coronavirus support is available moving forward.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-ie\/blog\/how-to-choose-an-accountant\/\">A good accountant<\/a> can be beneficial, as they&#8217;ll likely have more knowledge of emergency coronavirus legislation than you do.<\/p>\n\n\n\n<p>They can give you advice on what type of financial support you can and should apply for and provide some advice regarding the complicated area of employment and contract law.<\/p>\n\n\n\n<p>If you&#8217;re making grant or loan applications, accountants can help provide you with key financial reports you might need. They should also give you an overview of your company&#8217;s finances, providing the right advice if necessary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-anchor-link\">Final thoughts on how coronavirus has impacted businesses<\/h2>\n\n\n\n<p>As an Irish business, you&#8217;re in a more fortunate position than many small businesses around the world, which are still suffering from lockdowns and restrictions from a pandemic that still could have a lot of time to run.<\/p>\n\n\n\n<p>It&#8217;s been an extremely trying time, but there&#8217;s hope for the future.<\/p>\n\n\n\n<p>If you haven&#8217;t already, making some of the changes mentioned for life after coronavirus may help financially, not only to ride further difficulties but thrive in the face of adversity.<\/p>\n\n\n\n<p><em>Editor&#8217;s note: This article was first published in August 2021 and has been updated for relevance.<\/em><\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">7 ways to take control of your business<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Want to know how you can boss it at your business? Read this guide for top tips to help you master your business admin and truly take control.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-22eaecb8-922f-4375-9c86-3ce8792a98f0\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2022\/04\/GettyImages-1289906599-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2022\/04\/GettyImages-1289906599-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Join 1.5 million subscribers and get the best business admin strategies and tactics, as well as actionable advice to help your company thrive, in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-53abbdcc-410c-4c8c-bf97-ca5c6982eebd\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"666\" src=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/z.5E3A0481_All-Uses.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/z.5E3A0481_All-Uses.jpg 999w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In light of the challenges that the pandemic has caused, here are some tips to help your business keep moving as restrictions ease.<\/p>\n","protected":false},"author":356,"featured_media":7292,"menu_order":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[167],"tags":[252,110,160],"business_type":[5],"lilypad":[],"context":[],"industry":[],"persona":[232],"imagine_tag":[180,230,323],"coauthors":[412],"class_list":["post-7757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-insights","tag-business-continuity","tag-cash-flow","tag-workplace-technology","business_type-small-business"],"sage_meta":{"region":"en-ie","author_name":"Asavin Wattanajantra","featured_image":"https:\/\/www.sage.com\/en-ie\/blog\/wp-content\/uploads\/sites\/13\/2021\/04\/31030.SAGE_JUPITERMARKETING_BB_0173.jpg","imagine_tags":{"180":"Business continuity","230":"Small business","323":"Small business continuity"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice 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