{"id":1507,"date":"2020-07-17T13:39:48","date_gmt":"2020-07-17T05:39:48","guid":{"rendered":"https:\/\/www.sage.com\/en-sg\/blog\/?p=1507"},"modified":"2025-10-17T19:05:12","modified_gmt":"2025-10-17T11:05:12","slug":"the-new-reality-sage-crm","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-sg\/blog\/the-new-reality-sage-crm\/","title":{"rendered":"The new reality and how to prepare your business for the upturn"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-sg\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe new reality and how to prepare your business for the upturn\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-07-17T13:39:48+08:00\">17 July, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The new reality and how to prepare your business for the upturn\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-sg\/blog\/the-new-reality-sage-crm\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-sg\/blog\/author\/ashleyhindsman\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2025\/02\/Ashley-Thompson-350x350.jpg\" class=\"entry-author__image\" alt=\"Ashley Thompson\" srcset=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2025\/02\/Ashley-Thompson-350x350.jpg 350w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2025\/02\/Ashley-Thompson.jpg 600w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Ashley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>During uncertain times, a business can adapt and keep moving by adequately responding to the changing dynamics of the marketplace. Undoubtedly, market fluctuations and unforeseen circumstances can stimulate change in your customers and influence their buying behaviours.<\/p>\n\n\n\n<p>But businesses that keep customer insights and data on the forefront will be better able to serve their needs and cater to their behaviours more effectively, both now and as we move into a post-pandemic world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adapt-to-changes-in-consumer-behavior\">Adapt to changes in consumer behavior<\/h2>\n\n\n\n<p>So, what has changed since the beginning of the coronavirus and how has the current climate changed how companies operate and do business?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customers are facing cost pressures. <\/strong>Some buyers, with a diminished or removed take-home pay, have less disposable income.\u00a0Businesses may have fewer lines of credit open to them, making it more difficult to attract and retain customers \u2013 particularly if routes to market have been disrupted through the enforced closure of business premises. Nurturing your customer base and providing them with <a href=\"https:\/\/www.sage.com\/en-sg\/products\/sage-crm\/\">excellent customer service<\/a> will improve retention rates and drive growth.<\/li>\n\n\n\n<li><strong>Those that can spend, might not.<\/strong> While spending may not have abruptly halted for some, consumers and businesses may be far more discerning about disposable income while uncertainty is upon them.\u00a0They will likely become more keenly aware of price versus value, business practices around health and safety, and brand communications. Ensuring you communicate the right information at the right time will be key to building brand loyalty.<\/li>\n\n\n\n<li><strong>Consumers are shifting the way they buy. Now is the time to adapt. <\/strong>It\u2019s unpredictable how the future will look, but one thing to learn is that for many businesses, online buying and contactless pickup will need to be built into business models. Restaurants, for example, have pivoted to selling produce from their suppliers directly to consumers. This is an example of businesses ably adapting to trends; putting quality produce directly in the hands of consumers, especially when supply chains are being affected where consumers are used to normally obtaining these goods. It may lead to a rise in food education, development of alternative supply lines, and different ideas about what a restaurant is, or should be.<\/li>\n\n\n\n<li><strong>Competition has intensified. <\/strong>As a result of these changing conditions, adjacent sectors not usually seen as competition may now encroach in different, new spaces. Think about the pivot away from eating out to eating at home as just example, especially how this impacts the supply chain and purchasing habits.<\/li>\n<\/ul>\n\n\n\n<p>As businesses look to the future, they should learn from the past. As&nbsp;The Lowy Institute&nbsp;noted in a recent&nbsp;<a href=\"https:\/\/interactives.lowyinstitute.org\/features\/covid19\/issues\/globalisation\/\">publication<\/a>:&nbsp; \u201cthe overall dimension of this loss should be kept in perspective \u2014 it is a tiny fraction of the disruption experienced in two world wars during the 20th century.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accurate-business-planning-for-the-new-normal\">Accurate business planning for the new normal<\/h2>\n\n\n\n<p>Organisations will have to work smarter and more efficiently for every bit of revenue they generate. The biggest opportunity organisations have is to adapt their business to address the new reality of the market and customers\u2019 amended needs.<\/p>\n\n\n\n<p>Solutions like <a href=\"https:\/\/www.sage.com\/en-sg\/products\/sage-crm\/\">Sage CRM<\/a> give businesses instant insight into business and employee performance, facilitating informed business decision-making during the downturn and as we enter the post-recession period. This access to data empowers businesses to quickly pivot their offerings, enabling the resolution of customer service needs with automation.<\/p>\n\n\n\n<p>As the economy reopens, it is not going to be a case of business as usual. Companies will need to facilitate informed decision-making as we enter the post-recession period, including adapting key performance indicators as conditions change. By storing customer data and information in a <a href=\"https:\/\/www.sage.com\/en-sg\/products\/sage-crm\/\">central knowledgebase<\/a>, staff can report on critical customer service metrics quickly and easily, enabling them to have more meaningful conversations that lead to increased loyalty and retention.<\/p>\n\n\n\n<p>Faced with fluctuating conditions, previous years\u2019 plans may not pan out to be the best resource for forecasting. Scenario planning layered into sales forecasting should become the \u2018new normal\u2019 to accurately capture a large enough spread of possible outcomes to cover future uncertainties.<\/p>\n\n\n\n<p>It will be vital for organisations to utilise technologies that enable real-time, accurate business performance data in the face of uncertainty. As businesses look to make their operations more efficient, train employees on new business practices, and track sales performance data, this technology is what will propel organisations to succeed in the new normal and prepare for any increase in demand or workload that trading conditions present.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-476ad9d0-ec82-4a0c-bb25-98dd6821b545\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/06\/GettyImages-626184462-1064x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/06\/GettyImages-626184462-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-sg\/blog\/tag\/crm\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCRM\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-1558 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers tag-business-management tag-crm tag-erp business_type-medium-sized-business card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1064\" height=\"810\" src=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-66-1064x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-66-684x384.jpg 684w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-66-768x585.jpg 768w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-66-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"card-post__content\">\n\t\t\t\t\t<div class=\"card-post__label\">Recommended<\/div>\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-03-05T07:36:46+08:00\">5 March, 2021<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-sg\/blog\/cairnhill-metrology-keep-things-simple\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tHow complex businesses like Cairnhill Metrology keep things simple\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tWhen it comes to the production of commodities in the medical, pharmaceutical, manufacturing, automotive and aerospace industries, accuracy and attention to detail are essential. Just ask Cairnhill Metrology. Established in 1983, Cairnhill Metrology Pte Ltd boasts solutions that can measure weights and dimensions down to the microns and sub-microns, assisting with the quality assurance and [&hellip;]\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-1512 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-crm tag-tech-trends business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-sg\/blog\/re-tooling-systems-to-support-remote-staff\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-105-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-105-684x384.jpg 684w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-105-768x585.jpg 768w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-105-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-07-24T13:19:07+08:00\">24 July, 2020<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">&lt; 1 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tRe-tooling your systems to support remote staff\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-1460 post type-post status-publish format-standard has-post-thumbnail hentry category-business-planning category-strategy-legal-operations tag-business-management tag-crm tag-growing-a-business business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-sg\/blog\/why-silos-damage-your-business\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2020\/02\/RSPCA_2018_X3_EnterpriseManagement_BB_295631_00106-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2020\/02\/RSPCA_2018_X3_EnterpriseManagement_BB_295631_00106-684x384.jpg 684w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2020\/02\/RSPCA_2018_X3_EnterpriseManagement_BB_295631_00106-768x585.jpg 768w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2020\/02\/RSPCA_2018_X3_EnterpriseManagement_BB_295631_00106-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-03-11T08:40:35+08:00\">11 March, 2020<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">6 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhy silos damage your business and how to stop them\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-386 post type-post status-publish format-standard has-post-thumbnail hentry category-getting-customers category-growth-customers tag-business-strategy tag-crm tag-customer-growth business_type-small-business business_type-medium-sized-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-sg\/blog\/grow-your-customer-base-with-crm\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-111-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-111-684x384.jpg 684w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-111-768x585.jpg 768w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2019\/07\/resize-1675x1275-111-1064x810.jpg 1064w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2019-06-06T15:41:15+08:00\">6 June, 2019<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">3 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tGrow your customer base with CRM\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-2155 post type-post status-publish format-standard has-post-thumbnail hentry category-business-planning category-technology-innovation category-todays-tech tag-cloud-technology tag-innovative-technology tag-tech-trends business_type-medium-sized-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-sg\/blog\/cloud-revolutionise-business-financial-management\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2022\/04\/GettyImages-1288428995-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2022\/04\/GettyImages-1288428995-684x384.jpg 684w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2022\/04\/GettyImages-1288428995-768x432.jpg 768w, https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2022\/04\/GettyImages-1288428995-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2022-08-21T09:45:56+08:00\">21 August, 2022<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">7 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow the cloud can revolutionise business financial management\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>During uncertain times, a business can adapt and keep moving by adequately responding to the changing dynamics of the marketplace. Undoubtedly, market fluctuations and unforeseen circumstances can stimulate change in your customers and influence their buying behaviours. But businesses that keep customer insights and data on the forefront will be better able to serve their [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":1438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[163],"tags":[38],"business_type":[11],"context":[],"industry":[],"persona":[14],"imagine_tag":[95,123,119],"coauthors":[227],"class_list":["post-1507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-insights","tag-crm","business_type-medium-sized-business"],"sage_meta":{"region":"en-sg","author_name":"Ashley Thompson","featured_image":"https:\/\/www.sage.com\/en-sg\/blog\/wp-content\/uploads\/sites\/24\/2020\/02\/SeattleIndianHealthBoard_2019_Intacct_0768.jpg","imagine_tags":{"95":"CRM","123":"Midsized business","119":"Support"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice Singapore","distributor_original_site_url":"https:\/\/www.sage.com\/en-sg\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/posts\/1507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/comments?post=1507"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/posts\/1507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/media\/1438"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/media?parent=1507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/categories?post=1507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/tags?post=1507"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/business_type?post=1507"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/context?post=1507"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/industry?post=1507"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/persona?post=1507"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/imagine_tag?post=1507"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-sg\/blog\/api\/wp\/v2\/coauthors?post=1507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}