Simplifying CRM and the sales process
Established in 2001, Nexus Solutions Limited is one of the leading network solutions providers in Hong Kong. The company delivers total solutions with integrated network communication, infrastructure, and internet security technologies to customers in Hong Kong, China, Taiwan, and other Asian countries.
Nexus Solutions needed a better way to monitor and manage relationships with their customers and partners. The company aimed to consolidate its disparate data, achieve better coordination between its marketing and sales departments, and establish a platform for rapid customer acquisition and retention.
“When looking for a compatible CRM solution, we needed one that was reasonably priced, flexible, offered local support together with tailormade customisation and comprehensive reporting tools,” says Astley Yip.
Nexus Solutions realised Sage could deliver these benefits so the company chose an integrated solution of Sage 300cloud with Sage CRM.
With the help of Sage implementation partner Data World Solutions, the combined Sage 300cloud and Sage CRM solution was implemented for 20 users, within three months.
Thanks to Sage CRM, the company now has a centralised bank of customer and partner information. This allows customer service to respond to queries in a more quick and efficient manner.
“Since its implementation, I got several comments from our clients that they seem to be better satisfied with our support service as we answer their needs quicker and in a more efficient manner”, says Philip Leung, Network Consultant at Nexus Solutions.
“All communications between prospects and clients are recorded in Sage 300cloud and Sage CRM and the results started to surface soon after the implementation. The loss of customers reduced greatly and our marketing efforts achieved a much higher response to our surprise.” says Astley.
“Although it was difficult to motivate the staff to enter every transaction with customers and partners in Sage 300cloud and Sage CRM, the ease of retrieval of the information, analysis and details has encouraged its use. Now, Sage 300cloud and Sage CRM has become indispensable at Nexus Solutions”, says Yip.