London, 08 April, 2019 – Sage (FTSE:SGE), the market leader in cloud business management solutions, has been awarded Business Superbrands status for 2019, in the latest annual ranking of the UK’s strongest business-to-business brands.
The Business Superbrands survey has been tracking the perception of a wide-range of business brands in the UK since 2001. This year’s survey evaluated almost 1,600 brands across 63 categories. Only the most highly-regarded brands from each category are awarded Superbrand status.
The selection process includes research and voting involving 2,500 UK business professionals, supplemented by an expert council comprising business-to-business marketing leaders.
All voters were asked to judge brands against the three core factors inherent in a Superbrand: quality, reliability and distinction. Additionally, brand perception and voting by individuals is also influenced by a range of both short and long-term factors, from the brand’s current profile to its latest marketing activities and new product and service developments, giving a holistic picture of how brands are currently perceived.
Ron McMurtrie, Chief Marketing Officer at Sage said:
“As a technology company, innovation is at the core of what we do. To achieve this status is truly humbling and reflects the trust that customers place in Sage to help them do business every day.
For Sage, the value of being named a Superbrand lies in our ability to champion the interests of our customers and colleagues. This award is testament to the great work that Sage colleagues do every day, for customers, partners and our wider communities through the Sage Foundation.”
Stephen Cheliotis, CEO at The Centre for Brand Analysis (TCBA) and Chairman of Superbrands comments:
“In unsettled times, businesses that are well-regarded and possess a positive reputation benefit from competitive advantage over weaker branded rivals, providing greater immunity against short-term market volatility.
“Being perceived by buyers and influencers as a leading Business Superbrand is a positive business signal, while also recognition of the hard-work and dedication of the employees of each business attaining Superbrands status.”