
What real customers say: 3 ways to improve your practice
The latest version of the Practice of Now survey is now available. Hear from accounting professionals from across the globe about the future of the profession.
The Practice of Now is vital reading for any professional who aims to overcome changes in the accounting profession. It provides guidance about what the accounting firm of the future will look like by revealing insights from today’s accountant and bookkeeper communities.
Accountants and bookkeepers are disrupting their industries. We show how artificial intelligence (AI), changing regulations and a new generation entering the workforce, are all causing real change in accounting.
For the fourth annual report, we:
An industry on the brink of positive change demands accountants understand their client needs and keep abreast of technologies like automation.
Changing client expectations, new technology, and a new generation are impacting how practices work. Of those we surveyed:
This year’s report reveals an overwhelming majority of accountants recognize clients expect a diverse range of services and skills from them. Clients also expect accountants to understand disruptive technologies. Download the report and: