Some businesses view the Better Business Bureau suspiciously as an arm for consumer advocacy, with potentially negative consequences for businesses. In reality, small businesses are perhaps the key beneficiary of BBB services.
Small businesses with few consumer complaints and government actions have little to fear from the BBB—and much to gain. Here are some BBB services that can benefit businesses:
- Consumers buy from businesses they trust, and BBB member can demonstrate their integrity through the BBB’s Accreditation program. Accredited members may use the BBB Accredited Business Seal in their promotions. According to one survey, seven in ten consumers are more likely to do business with a BBB Accredited business.
- The BBB makes it easy for small businesses to grow a positive online presence with verified customer reviews. Just encourage your customers to visit a website where they can write a quick review for prospective customers.
- The BBB also has a letter-grade rating system of businesses. It weighs 16 factors, such as the type of business, how long the business has been operating, the total volume of complaints filed against the business, an overall complaint analysis, and government actions against the business.
- Many BBB members use it to check the reliability of unknown companies before doing business with them.
- The BBB can orchestrate conciliation, mediation, or arbitration services to help resolve buyer or seller complaints against a business.
Are you a BBB member? What experiences have you had with the BBB?
Discover the secret sauce for small business success
With so many ingredients that go into a successful small business, it can be hard to nail down the right recipe for you. We've hand-selected contributors from various backgrounds who specialize in different aspects of business to share their best advice.