{"version":"1.0","provider_name":"Sage Advice US","provider_url":"https:\/\/www.sage.com\/en-us\/blog","author_name":"Francesca Whitehall","author_url":"https:\/\/www.sage.com\/en-us\/blog\/author\/francescawhitehall\/","title":"What is customer lifetime value (CLTV)?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"orl94srX71\"><a href=\"https:\/\/www.sage.com\/en-us\/blog\/glossary\/what-is-customer-lifetime-value-cltv\/\">What is customer lifetime value (CLTV)?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.sage.com\/en-us\/blog\/glossary\/what-is-customer-lifetime-value-cltv\/embed\/#?secret=orl94srX71\" width=\"600\" height=\"338\" title=\"&#8220;What is customer lifetime value (CLTV)?&#8221; &#8212; Sage Advice US\" data-secret=\"orl94srX71\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.sage.com\/en-us\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Customer lifetime value (CLTV) measures the expected revenue from a customer for the duration of their relationship with your company. When you group cohorts and measure CLTV against other cohorts, you will be able to measure which cohort is your most profitable. This insight can help you determine where to focus your growth efforts and [&hellip;]","thumbnail_url":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/sage-logo.png","thumbnail_width":1200,"thumbnail_height":675}