{"id":10125,"date":"2025-06-24T06:10:32","date_gmt":"2025-06-24T10:10:32","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=10125"},"modified":"2025-06-25T06:35:10","modified_gmt":"2025-06-25T10:35:10","slug":"how-to-improve-nonprofit-storytelling-using-data-and-performance-metrics","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/how-to-improve-nonprofit-storytelling-using-data-and-performance-metrics\/","title":{"rendered":"How to improve nonprofit storytelling using data and performance metrics"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to improve nonprofit storytelling using data and performance metrics\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-06-24T06:10:32-04:00\">June 24, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to improve nonprofit storytelling using data and performance metrics\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/how-to-improve-nonprofit-storytelling-using-data-and-performance-metrics\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/nancy-master\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/03\/1533142329170-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/03\/1533142329170-350x350.jpg 350w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/03\/1533142329170.jpg 500w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Nancy Master<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n\n\n<p>An analysis of giving trends shows that the number of individual donors has fallen below 70% of overall giving for the first time since 1954.<\/p>\n\n\n\n<p>With fewer individuals donating to charitable organizations, it\u2019s more important than ever to nurture donors who already know and support you. <\/p>\n\n\n\n<p>Donor engagement is critical to the success of your mission in the best of financial times\u2014and has the potential to play an even greater role in today\u2019s uncertain outlook.<\/p>\n\n\n\n<p>A NPR article reported that <a href=\"https:\/\/www.npr.org\/sections\/coronavirus-live-updates\/2020\/03\/23\/820243693\/as-economy-struggles-nonprofits-ask-congress-for-help\" target=\"_blank\" rel=\"noreferrer noopener\">a coalition of national nonprofit groups have asked Congress for $60 billion in emergency funding to support charitable organizations nationwide<\/a> as well as new <a href=\"https:\/\/www.sage.com\/en-us\/blog\/tax-breaks-deductions\/\" target=\"_blank\" rel=\"noreferrer noopener\">tax breaks<\/a> to boost individual giving. <\/p>\n\n\n\n<p>Even though funding is expected to decline, community need is on the rise. <\/p>\n\n\n\n<p>For example, about <a href=\"https:\/\/www.theguardian.com\/environment\/2020\/apr\/02\/us-food-banks-coronavirus-demand-unemployment\" target=\"_blank\" rel=\"noreferrer noopener\">one in three people seeking groceries at nonprofit food pantries in March 2020 had never previously needed emergency assistance<\/a>.<\/p>\n\n\n\n<p>With the short- and mid-term economic outlook uncertain, it\u2019s more important than ever for nonprofit organizations to increase engagement efforts, nurture major donors, and find new and creative ways to connect with potential donors.<\/p>\n\n\n\n<p><strong>Here&#8217;s what we&#8217;ll cover:<\/strong><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-why-nonprofit-storytelling-is-an-effective-way-to-attract-donors\" data-level=\"2\">Why nonprofit storytelling is an effective way to attract donors<\/a><\/li><li><a href=\"#h-craft-a-compelling-narrative\" data-level=\"2\">Craft a compelling narrative<\/a><\/li><li><a href=\"#h-accentuate-your-story-with-photos-and-brandings\" data-level=\"2\">Accentuate your story with photos and brandings<\/a><\/li><li><a href=\"#h-use-outcome-metrics-to-lend-credibility-to-your-story\" data-level=\"2\">Use outcome metrics to lend credibility to your story<\/a><\/li><li><a href=\"#h-share-your-story-through-your-website-and-social-media-channels\" data-level=\"2\">Share your story through your website and social media channels<\/a><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><li><a href=\"#h-about-the-author\" data-level=\"2\">About the author<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Data-driven storytelling<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Learn how to inspire non-profit stakeholders<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-f01812e8-8d56-4198-abf2-675ad7467d18\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"734\" height=\"688\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/06\/NFP-Storytelling-Image.jpg\" class=\"single-cta__image\" alt=\"Two people laugh as they pack canned goods at a nonprofit.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/06\/NFP-Storytelling-Image.jpg 734w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-nonprofit-storytelling-is-an-effective-way-to-attract-donors\"><strong>Why nonprofit storytelling is an effective way to attract donors<\/strong><\/h2>\n\n\n\n<p>Relationships matter. <\/p>\n\n\n\n<p>Despite the decline in the number of people giving, those who give tend to give more. <\/p>\n\n\n\n<p>That\u2019s why it\u2019s important for nonprofits to understand the types of research donors conduct before they choose to give, generational differences that affect donations, and what donors want and don\u2019t want from charitable organizations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cWhen things went south in 2008, many donors trimmed their giving portfolios in terms of the number of groups they were supporting. The organizations that made the cut often received larger gifts than before. You want to be in your donors\u2019 top three philanthropic priorities, and that starts with relationships.\u201d<\/p><cite>&nbsp;2020 Fundraising Trends, Campbell &amp; Company<\/cite><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Recent surveys suggest that donors want nonprofit organizations to focus on making a compelling case of extraordinary need. <\/p>\n\n\n\n<p>To fill this need, many leading organizations leverage nonprofit storytelling to communicate with existing and potential donors. <\/p>\n\n\n\n<p>Nonprofit storytelling can be employed to make emotional connections, strengthen donor relationships, and demonstrate the effectiveness of your mission.<\/p>\n\n\n\n<p>On a larger scale, it\u2019s important to share your vision and build your brand through nonprofit storytelling. <\/p>\n\n\n\n<p>Use images, data, and performance metrics to make immediate connections and help donors remember you. <\/p>\n\n\n\n<p>Nonprofit storytelling can also be used to achieve more specific short-term goals. <\/p>\n\n\n\n<p>Give the details of your situation and establish goals. <\/p>\n\n\n\n<p>Empower your donors to become part of the story and show them how you can accomplish your goals together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-craft-a-compelling-narrative\"><strong>Craft a compelling narrative<\/strong><\/h2>\n\n\n\n<p>Telling your story the right way makes all the difference when it comes down to securing the funding you need or falling short of your goals.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thenonprofittimes.com\/npt_management_tips\/theres-a-hierarchy-to-storytelling\/\" target=\"_blank\" rel=\"noreferrer noopener\">To craft your narrative with clarity, try utilizing this storytelling pyramid to organize your message<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>State why your organization exists<\/li>\n\n\n\n<li>Demonstrate the need for your organization<\/li>\n\n\n\n<li>Explain your money story<\/li>\n\n\n\n<li>Share program messages<\/li>\n\n\n\n<li>Highlight an individual example<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accentuate-your-story-with-photos-and-brandings\"><strong>Accentuate your story with photos and brandings<\/strong><\/h2>\n\n\n\n<p>As the old saying goes, \u201ca picture is worth a thousand words.\u201d <\/p>\n\n\n\n<p>Use images of the people you are helping, charts showing the number of meals you have served, or show the work that goes on behind the scenes such as staff and volunteers teaming up to plant trees or build houses.<\/p>\n\n\n\n<p> <a href=\"https:\/\/www.classy.org\/blog\/nonprofit-story-images\/\" target=\"_blank\" rel=\"noreferrer noopener\">One of the most important rules you should follow when selecting and using images is consistency<\/a>. <\/p>\n\n\n\n<p>Visuals should always reinforce your brand; use a specific style, official colors, and font consistently across all image use so your audience can quickly identify and remember you and your mission.<\/p>\n\n\n\n<p>There are other best practices to keep in mind when selecting images to tell your story. <\/p>\n\n\n\n<p>Personal photos deliver the most impact because it\u2019s easier for donors to identify with your cause on an individual level. <\/p>\n\n\n\n<p>Since there may be other organizations raising funds to address a similar cause, your organization\u2019s story can help you offer donors a fresh perspective\u2014whether it\u2019s a unique portrayal of the mission or highly personal ways of showing your organization\u2019s impact.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cThere are times when visuals just speak louder than words. Whether it\u2019s a picture of people being helped or a colorful chart showing the total amount of funds raised, visuals strike a chord.\u201d<\/p><cite>Data and Infographics: Telling Your Nonprofits\u2019 Story, GuideStar<\/cite><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Data-driven storytelling<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Learn how to inspire non-profit stakeholders<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-f01812e8-8d56-4198-abf2-675ad7467d18\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"734\" height=\"688\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/06\/NFP-Storytelling-Image.jpg\" class=\"single-cta__image\" alt=\"Two people laugh as they pack canned goods at a nonprofit.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/06\/NFP-Storytelling-Image.jpg 734w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-outcome-metrics-to-lend-credibility-to-your-story\"><strong>Use outcome metrics to lend credibility to your story<\/strong><\/h2>\n\n\n\n<p>An important part of your nonprofit storytelling should leverage performance data and metrics to communicate your priorities, show impact, demonstrate accountability, and measure progress. <\/p>\n\n\n\n<p>Every nonprofit collects data\u2014how much money you\u2019ve raised, how much goes directly to services, how many volunteers you have, or how many people you\u2019ve helped. <\/p>\n\n\n\n<p>Use that data to maintain credibility and transparency with your donor base or use it to solve a problem. <\/p>\n\n\n\n<p>When you link outcome metrics to your mission, your story really comes to life for donors. <\/p>\n\n\n\n<p>Here are some examples of how you can add transparency and credibility to your story with financial and operational metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meals served \u2013 Cost per meal served<\/li>\n\n\n\n<li>Patients seen \u2013 Cost per patient seen per practice area<\/li>\n\n\n\n<li>Reading levels achieved \u2013 Cost per reading level achieved per child<\/li>\n\n\n\n<li>Animals adopted \u2013 Cost of care per animal per day<\/li>\n<\/ul>\n\n\n\n<p>Having a real-time cloud financial management solution like Sage Intacct makes it easy to collect the metrics needed to tell your donors a compelling story with data. <\/p>\n\n\n\n<p>For example, a CFO dashboard provides an instant, visual display with important performance metrics about budgets, revenue, programs and expenses.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cBy integrating storytelling into your marketing materials, you can clearly show prospective members your shared values and beliefs in action.\u201d<\/p><cite>How Storytelling Can Help Your Nonprofit Grow Its Membership, GuideStar<\/cite><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-share-your-story-through-your-website-and-social-media-channels\"><strong>Share your story through your website and social media channels<\/strong><\/h2>\n\n\n\n<p>Once you\u2019ve developed your nonprofit story, a consistent message that reinforces your brand and goals to your audience, it\u2019s important to share it. <\/p>\n\n\n\n<p>Make sure your website fits into your story by clearly communicating the problem your organization is trying to solve and how your audience can help.<\/p>\n\n\n\n<p>Use social media to expand your reach and build momentum. <\/p>\n\n\n\n<p>Provide interactive content such as polls to show progress toward specific campaign goals or ask individuals to share stories about how they are making a difference. <\/p>\n\n\n\n<p>Always make sure your communication platform makes it easy for donors to give. <\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.redcross.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">American Red Cross<\/a> does a great job of delivering a consistent message across all of its marketing channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>If you\u2019re looking for new ways to strengthen relationships with your donor base, it\u2019s time to focus on strengthening brand, communication, and donor engagement through nonprofit storytelling. <\/p>\n\n\n\n<p>Sage Intacct understands the challenges you\u2019re facing, and we\u2019ve created an eBook, <a href=\"#gate-f01812e8-8d56-4198-abf2-675ad7467d18\">Data-driven Storytelling<\/a>, to help you inspire nonprofit stakeholders.<\/p>\n\n\n\n<p>Editor&#8217;s note: this article was originally published in May 2020 and has been updated for relevance.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Data-driven storytelling<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Learn how to inspire non-profit stakeholders<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-f01812e8-8d56-4198-abf2-675ad7467d18\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"734\" height=\"688\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/06\/NFP-Storytelling-Image.jpg\" class=\"single-cta__image\" alt=\"Two people laugh as they pack canned goods at a nonprofit.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/06\/NFP-Storytelling-Image.jpg 734w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-author\">About the author<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"670\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/nancy-master2.jpg\" alt=\"A headshot photograph of Nancy Master.\" class=\"wp-image-23740\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-nancy-master\">Nancy Master<\/h4>\n\n\n\n<p>Nancy Master is a senior nonprofit industry marketing manager at Sage Intacct, dedicated to providing&nbsp;<a href=\"https:\/\/www.sage.com\/en-us\/industry\/nonprofit\/\">solutions for nonprofits<\/a>.<\/p>\n\n\n\n<p>From&nbsp;<a href=\"https:\/\/www.sage.com\/en-us\/industry\/nonprofit\/church\/\">accounting software for churches<\/a>, community development, education, healthcare, governments to foundations and philanthropic organizations, Sage Intacct offers comprehensive tools to support mission success.<\/p>\n\n\n\n<p>With over 15 years of experience in software marketing and nearly 20 years of experience working with a human services nonprofit organization, Nancy is passionate about helping nonprofits achieve their goals.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" 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