{"id":10205,"date":"2019-10-18T15:22:00","date_gmt":"2019-10-18T19:22:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=10205"},"modified":"2023-07-25T05:07:57","modified_gmt":"2023-07-25T09:07:57","slug":"everything-you-need-to-know-about-the-sage-intacct-champions-program","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/everything-you-need-to-know-about-the-sage-intacct-champions-program\/","title":{"rendered":"Everything you need to know about the Sage Intacct champions program"},"content":{"rendered":"
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\n\t\t\t\t\t\tEverything you need to know about the Sage Intacct champions program\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t\"Brittany\t\t\t\tBrittany Benson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

I recently sat down with my colleagues, Andrew Sevillia<\/a>, Director of Customer Marketing at Sage Intacct, and Sameera Kelkar<\/a>, Customer Marketing Specialist at Sage Intacct, to discuss the importance of customer advocacy, how a successful program is run, and why Sage Intacct\u2019s customer advocacy program has become a critical tool in Sage Intacct\u2019s overall marketing program. Check out what they had to say\u2026<\/p>\n\n\n\n

Brittany:<\/strong> Andrew, you\u2019ve been in the customer advocacy and marketing space for a long time; can you share how you use to manage the customer marketing reference requests process and how things have evolved?<\/p>\n\n\n\n

Andrew:<\/strong> For sure! I\u2019d get requests from the marketing or sales teams that wanted to include a few customers in their marketing campaign or sales opportunity. The requests would include a few specifications of what the ideal customer looked like so that when I went into our CRM tool, I could pull a list of customers that met that criteria.<\/p>\n\n\n\n

From there, it was a manually-intensive, time-consuming process of emailing and calling the list of customers, hoping that they\u2019d respond. Then, once they did express interest, I\u2019d follow up with them to share the specifics of the request. As you can imagine, this meant I had less time to spend on important projects like drafting new customer stories or planning the next customer video project.<\/p>\n\n\n\n

Fortunately for me, Sage Intacct has a very forward-thinking marketing department, that is open to bringing on tools to help automate otherwise manual processes. When I presented a customer advocacy software tool to my senior management, they saw the value very quickly and were excited about implementing a formal advocacy hub<\/p>\n\n\n\n

We selected Influitive<\/a> as our advocacy hub of choice, and officially launched the Sage Intacct Champions program in February 2019 as a platform for Sage Intacct customers to utilize. The great thing about launching a customer advocacy hub using Influitive is that it has eliminated the process of manually searching for the right customer to participate in a marketing or sales opportunity. Instead, our customers tell us which opportunities they\u2019re open to participating in.<\/p>\n\n\n\n

The way Sage Intacct Champions works is simple. We invite our customers to join a private site called a \u201chub\u201d and they engage with us to complete \u201cchallenges\u201d whenever they see fit. These challenges including things like speaking opportunities, product feedback, and fun challenges like asking about their favorite Halloween candy. Who knows? We might just send them a bag or two of their favorite sugary treat.<\/p>\n\n\n\n

Sameera:<\/strong> The Sage Intacct Champions program is an easy way for our customers \u2013 whether brand new or Sage Intacct veterans \u2013 to participate in opportunities that are specifically tailored to them and their business. These \u201cchallenges\u201d are designed to help us learn more about our customers and how they\u2019re using Sage Intacct.<\/p>\n\n\n\n

The best part about the Champions program is that once we\u2019ve uncovered key information about our customers, we can offer them a personalized journey, by presenting them with customized activities to fit their role, industry, or level of experience with Sage Intacct.  For instance, we can source helpful tips and tricks from our long-time customers and share them with our newer ones.<\/p>\n\n\n\n

The Champions program enables us to connect and engage with customers in a thoughtful way. It\u2019s taken the guesswork away and allows customers to respond in a time frame that works best for them or pass over an opportunity if they don\u2019t have the bandwidth at that moment.<\/p>\n\n\n\n

As Andrew mentioned, the program is open to our customers, and users are rewarded with valuable points for everything that they complete. If they opt into a press opportunity, write an online review, sign up for a speaking engagement or webinar, or participate in any kind of testimonial, they will get points to redeem for swag, gift cards, or even a free pass to Sage Intacct Advantage. We feel that this is yet another proof point of Sage Intacct\u2019s commitment to our customers and enabling them to tell their success stories in easy, powerful ways.<\/p>\n\n\n\n

Andrew:<\/strong> Sage Intacct Champions has also allowed us to get to know our customers on a personal level, which is a vital step to building a strong relationship with them. Our customers are our strongest asset and our priority is ensuring that we are helping them however we can. We\u2019ll put challenges in Sage Intacct Champions asking who they think will win the SuperBowl, the top issues they think that CFOs today are facing, or what their favorite podcast is. Finding out what is important to our customers \u2013 and why \u2013 empowers us to serve them better.<\/p>\n\n\n\n

One of my goals when joining Sage Intacct was to elevate the visibility and success of our customers and our Champions program has been instrumental in making that happen.<\/p>\n\n\n\n

Brittany:<\/strong> That\u2019s fantastic! What has been the overall response from the customers that are participating in the Sage Intacct Champions program?<\/p>\n\n\n\n

Sameera:<\/strong> It\u2019s been overwhelmingly positive! A lot of our customers have noted that being a part of the program has been a great way for them to elevate their personal and professional brands by being involved in a community of like-minded peers and colleagues.<\/p>\n\n\n\n

Not only have we built these incredibly strong relationships with the customers participating in the Champions program, but we\u2019ve also seen an increase in customer loyalty.<\/p>\n\n\n\n

Andrew:<\/strong> Yes, the Champions is also a place where we share educational resources, help them get in touch with their account manager, and make customers aware of new products or releases that Sage Intacct is rolling out.<\/p>\n\n\n\n

Brittany:<\/strong> That\u2019s fantastic! It sounds like the Champions program provides a very easy way for our customers to have an opportunity to share their successes in a fun, no pressure environment that is completely opt in. What a great tool!<\/p>\n\n\n\n

If you\u2019re a Sage Intacct customer and are interested in learning more about the Sage Intacct Champions program, please visit us here<\/a>.<\/p>\n\n\n

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