{"id":10297,"date":"2018-02-13T15:22:00","date_gmt":"2018-02-13T20:22:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=10297"},"modified":"2023-03-30T05:02:34","modified_gmt":"2023-03-30T09:02:34","slug":"new-cfo-take-these-six-steps-for-success-plus-two-pitfalls-to-avoid","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/new-cfo-take-these-six-steps-for-success-plus-two-pitfalls-to-avoid\/","title":{"rendered":"New CFO? Take these six steps for success (plus two pitfalls to avoid)"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tNew CFO? Take these six steps for success (plus two pitfalls to avoid)\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-02-13T15:22:00-05:00\">February 13, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"New CFO? Take these six steps for success (plus two pitfalls to avoid)\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/new-cfo-take-these-six-steps-for-success-plus-two-pitfalls-to-avoid\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/david-appel\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/David-Appel-headshot-2023-1.jpg\" class=\"entry-author__image\" alt=\"David headshot\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">Taking on a new CFO role\u2014whether you are joining a new firm or have recently been promoted\u2014is inevitably accompanied by a pivotal period of transition. It\u2019s what you do with this time that may determine your success.<\/p>\n\n\n\n<p class=\"\">Sage Intacct works with many finance leaders in the&nbsp;SaaS&nbsp;industry who are entering that transition. And recently, I had the opportunity to interview a few CFOs about how best to navigate this important stage.<\/p>\n\n\n\n<p class=\"\">First off, there are two key questions that should serve as your North Star in determining where you should put your time and energy.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Why did they hire you? Companies vary by stage, space, ownership, culture, and hundreds of other factors, but they chose you\u2014and your skillset\u2014to help them solve a problem.&nbsp;Remember this for confidence when the roller coaster ride takes off and as your guidepost when you must make decisions.<\/li>\n\n\n\n<li>Where are you going to add value? Create a plan that pinpoints where you are going to get the early wins to establish yourself.<\/li>\n<\/ol>\n\n\n\n<p class=\"\">Once you answer those questions, follow these six steps to set yourself up for long-term success.<\/p>\n\n\n\n<p class=\"\">1. <strong>Interview the Team<\/strong> \u2013 Avoid an inclination to jump right in and start problem-solving. Listen first, and give everyone a voice. Also, take the opportunity to share the values you will use to make decisions, so your team knows what to expect from you.<\/p>\n\n\n\n<p class=\"\">2. <strong>Know the Current Trends<\/strong> \u2013 Dig into the metrics of your business and the marketplace. These will influence the business.<\/p>\n\n\n\n<p class=\"\">3.<strong> Know the Business<\/strong> \u2013&nbsp;Paul Morrissey from Battery Ventures&nbsp;has some great advice on this. While you may be correct based on gut, too much credibility is lost early if you can\u2019t prove why you know something must change.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do you really make money today? And every bit as important: how will you make money in the future?<\/li>\n\n\n\n<li>Cash-flow \u2013&nbsp; How much do you have? What is burn? How long will it last?<\/li>\n\n\n\n<li>Planning \u2013 What is the budget for the company and how are you doing against it in budget versus actuals?<\/li>\n\n\n\n<li>Internal controls \u2013 Do you have the right safeguards and controls in place?<\/li>\n\n\n\n<li>Revenue recognition \u2013 Is it set up properly?<\/li>\n\n\n\n<li>Insurance information \u2013 Always have the plan for the downside.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">4. <strong>Build your coalition.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with the CEO. Remember, the CEO&#8217;s job is to build the vision, and the CFO&#8217;s job is to fund that vision. There can be a tension between how those get balanced, but if you try and get there together, you won\u2019t be at odds.<\/li>\n\n\n\n<li>A host of folks outside the company are important too. Know your investors, lawyers, auditors, and industry analysts; and put great effort in being aligned.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">5.<strong> Build the business process mapping for how you will scale things.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review your systems to ensure you have the right tools in place. Modern cloud financials are the cornerstone for building a great company. Get things out of Excel!<\/li>\n\n\n\n<li>After laying out the steps above, you will know the business, the metrics, the expectations, and the gaps. Now, hire for the key roles you will need to get it done.<\/li>\n<\/ul>\n\n\n\n<p class=\"\">6. <strong>Laugh<\/strong> \u2013 No one likes someone that takes themselves too seriously.<\/p>\n\n\n\n<p class=\"\">The CFOs I interviewed also shared two regrets worth passing on. For one thing, most&nbsp; wished they had moved faster to get the right talent in place. When you build your plan, take the gut check on the team you have today. If they can\u2019t be successful in what you need, don\u2019t hesitate to&nbsp; rip off the Band-Aid. Some CFOs also said that they wished they had conducted better due diligence around culture.&nbsp;<a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/?utm_source=CB+Insights+Newsletter&amp;utm_campaign=7e5d722961-FriNL_02_02_2018&amp;utm_medium=email&amp;utm_term=0_9dc0513989-7e5d722961-88461161\" target=\"_blank\" rel=\"noopener\">CB Insights just had a great article on why companies don\u2019t succeed.<\/a>&nbsp;Culture is a key component.<\/p>\n\n\n\n<p class=\"\">A final bit of advice: Leverage the insights you receive from your peers on building your roadmap for real success\u2014both for yourself and for your organization.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Taking on a new CFO role\u2014whether you are joining a new firm or have recently been promoted\u2014is inevitably accompanied by a pivotal period of transition. It\u2019s what you do with this time that may determine your success. Sage Intacct works with many finance leaders in the&nbsp;SaaS&nbsp;industry who are entering that transition. And recently, I had [&hellip;]<\/p>\n","protected":false},"author":1433,"featured_media":9108,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[44],"tags":[170,420],"business_type":[40,41],"lilypad":[],"context":[418,429],"industry":[450],"persona":[150,100],"imagine_tag":[222,435],"coauthors":[599],"class_list":["post-10297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","tag-business-strategy","tag-cloud-financial-management","business_type-small-business","business_type-growing-business","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1291536372.jpg","imagine_tags":{"222":"Accountants","435":"Intacct Accountants"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/10297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=10297"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/10297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/9108"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=10297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=10297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=10297"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=10297"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=10297"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=10297"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=10297"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=10297"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=10297"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=10297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}