{"id":10319,"date":"2017-05-04T15:22:00","date_gmt":"2017-05-04T19:22:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=10319"},"modified":"2023-03-30T05:24:37","modified_gmt":"2023-03-30T09:24:37","slug":"fpa-101-cash-flow-forecast-for-new-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/fpa-101-cash-flow-forecast-for-new-business\/","title":{"rendered":"FP&amp;A 101: cash flow forecast for new business"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tFP&amp;A 101: cash flow forecast for new business\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2017-05-04T15:22:00-04:00\">May 4, 2017<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"FP&amp;A 101: cash flow forecast for new business\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/fpa-101-cash-flow-forecast-for-new-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/adaptive-insights\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/Sage-Advice-YT-logo-350x350.png\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/Sage-Advice-YT-logo-350x350.png 350w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/01\/Sage-Advice-YT-logo.png 500w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Adaptive Insights<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"\">Cash flow\u2014it\u2019s the lifeblood of any business, especially new ones.<\/p>\n\n\n\n<p class=\"\">When&nbsp;<a href=\"http:\/\/www.adaptiveinsights.com\/solutions\/balance-sheet-cash-flow\" target=\"_blank\" rel=\"noopener\">managed effectively<\/a>, it can be a source of stability and a catalyst to drive future investment and growth. Conversely, uneven cash flow can put significant stress on your business and make it extremely difficult to develop and execute strategic plans.<\/p>\n\n\n\n<p class=\"\">For new businesses, healthy cash flow is especially critical\u2014and particularly challenging. Case in point: A<a href=\"http:\/\/tech.co\/cash-flow-financial-stress-entrepreneur-challenges-2016-05\" target=\"_blank\" rel=\"noopener\">&nbsp;survey<\/a>&nbsp;conducted this year by Consero Group found that 75% of startup founders reported cash flow as their top challenge. Their fears are founded. According to CB Insights\u2019 analysis of more than 100 startup failures,<a href=\"https:\/\/www.cbinsights.com\/research-reports\/The-20-Reasons-Startups-Fail.pdf\" target=\"_blank\" rel=\"noopener\">&nbsp;running out of cash<\/a>&nbsp;is the second-most-prevalent reason startups fail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cash flow&nbsp;forecast for new business: first things first<\/strong><\/h2>\n\n\n\n<p class=\"\"><a href=\"http:\/\/www.adaptiveinsights.com\/solutions\/adaptive-revenue-solution\" target=\"_blank\" rel=\"noopener\">Effective cash flow<\/a>&nbsp;represents a twofold challenge. First, make sure there is adequate cash on hand to promptly make payroll and pay vendors, make planned purchases of equipment and supplies, and have enough reserves to handle&nbsp;unexpected costs. It\u2019s essential to establish clear policies and discipline around accounts payables to ensure vendors are paying promptly.<\/p>\n\n\n\n<p class=\"\">Equally important is keeping close track of the money going out the door\u2014something that can be overlooked by a young company that\u2019s hyper-focused on generating revenues. Every business should have a rigorous process to&nbsp;<a href=\"http:\/\/www.adaptiveinsights.com\/solutions\/expense-management\" target=\"_blank\" rel=\"noopener\">track expenses<\/a>&nbsp;on a monthly basis.<\/p>\n\n\n\n<p class=\"\">Second, and more challenging, is establishing the capabilities to&nbsp;effectively forecast&nbsp;and plan for future cash flow. Again, this can be daunting for startups and early-stage companies that don\u2019t have the benefit of a long track record that might reveal seasonal cash flow fluctuations or other industry-specific trends that impact cash flow projections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Highly ranked by CFOs<\/strong><\/h2>\n\n\n\n<p class=\"\">Yet, while newer companies may be most vulnerable, the challenges of forecasting future cash flow persist in businesses of all sizes and in all stages of maturity. For example, a study by Proviviti Consulting recently&nbsp;cited in&nbsp;<em>CFO<\/em>&nbsp;magazine&nbsp;found \u201ccash forecasting represents one of the highest-ranked priorities\u201d in their surveys of CFOs.<\/p>\n\n\n\n<p class=\"\">The report further notes that to get a better grasp on forecasting, CFOs are reaching out to operational units to \u201cto equip business partners throughout the organization with more precise and real-time information on performance, cash positions, and profitability drivers to strengthen strategic decision-making.\u201d<\/p>\n\n\n\n<p class=\"\">Indeed, the first step toward better cash flow forecasting is making sure you have the tools and technology capable of identifying and integrating the right data and information that can then generate&nbsp;actionable insights&nbsp;and inform projections. That\u2019s tough to do if you\u2019re relying on manual cash flow forecasting\u2014which is largely dependent on spreadsheets. Not only is the manual process time-consuming and error prone, but it lacks the capabilities needed to get a robust view of likely future revenues and spending.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Modern technology improves forecasting<\/strong><\/h2>\n\n\n\n<p class=\"\">A more effective approach is predictive cash flow forecasting that leverages technology and&nbsp;cloud-based software solutions&nbsp;that can provide greater visibility into the business and establishes a single source of truth to ensure there are a consistent set of data and numbers that everyone in the organization relies on.<\/p>\n\n\n\n<p class=\"\"><a href=\"http:\/\/www.adaptiveinsights.com\/newsroom\/press\/global-survey-reveals-cfos-seek-single-source-of-truth-to-power-data-driven-business\" target=\"_blank\" rel=\"noopener\">Predictive forecasting<\/a>&nbsp;capabilities allow you access to accurate, automated cash flow forecasting across the entire business, at the click of a button. Specifically, look for cloud-based solutions that have the capabilities to:<\/p>\n\n\n\n<p class=\"\"><em>Move you beyond Excel:&nbsp;<\/em>Cash flow projections that are too dependent on Excel can mire finance in fixing broken calculations and double-checking data. Look for solutions that can&nbsp;<a href=\"http:\/\/www.adaptiveinsights.com\/newsroom\/press\/adaptive-insights-delivers-unparalleled-access-to-data-across-the-organization-for\" target=\"_blank\" rel=\"noopener\">take your spreadsheets to the next level&nbsp;<\/a>by centralizing actuals, plans, forecasts, calculations, and cell notes. Establishing a single source of truth fuels trust and accountability and ensures that your planning processes scale with your business.<\/p>\n\n\n\n<p class=\"\"><em>Offer a full view of the future:&nbsp;<\/em>The best solutions can draw from many data sources to&nbsp;generate models&nbsp;of projected revenues and expenses related to sales, capital investments, workforce costs, and other information. The result is a comprehensive picture of what lies ahead so you can better manage and forecast cash flow accordingly.<\/p>\n\n\n\n<p class=\"\"><em>Make real-time adjustments:&nbsp;<\/em>Unlike static spreadsheets,&nbsp;planning and forecasting technology&nbsp;can create rolling forecasts that reflect changing economic industry, or company conditions. You can have the latest actuals, assumptions, and modules always at hand\u2014and truly responsive calculations and reports, allowing you to proactively manage change, model outcomes, and course-correct at the pace your business demands.<\/p>\n\n\n\n<p class=\"\">There is no doubt that cash flow will always be the lifeblood of your business, whether you\u2019re just getting off the ground or building on an established track record. Being able to&nbsp;<a href=\"http:\/\/www.adaptiveinsights.com\/solutions\/adaptive-revenue-solution\" target=\"_blank\" rel=\"noopener\">effectively forecast<\/a>cash flow goes beyond simply assuring your company will be healthy six months or a year from now. Rather, it can provide a competitive edge that allows you to make timely investments, be more strategic about making payments, focus your resources to drive better results, and outmaneuver your competitors.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cash flow\u2014it\u2019s the lifeblood of any business, especially new ones. When&nbsp;managed effectively, it can be a source of stability and a catalyst to drive future investment and growth. Conversely, uneven cash flow can put significant stress on your business and make it extremely difficult to develop and execute strategic plans. For new businesses, healthy cash [&hellip;]<\/p>\n","protected":false},"author":1554,"featured_media":9406,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[43,49],"tags":[110,420],"business_type":[312,41],"lilypad":[],"context":[418,429],"industry":[57,53,58,55,450],"persona":[150,100,98,97],"imagine_tag":[209,436],"coauthors":[905],"class_list":["post-10319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","category-trends-insights","tag-accounting-101","tag-cloud-financial-management","business_type-accountants","business_type-growing-business","industry-financial-services","industry-manufacturing","industry-nonprofit","industry-professional-services","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"Adaptive Insights","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1282134863.jpg","imagine_tags":{"209":"Accounting","436":"Intacct Accounting"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/10319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1554"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=10319"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/10319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/9406"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=10319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=10319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=10319"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=10319"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=10319"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=10319"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=10319"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=10319"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=10319"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=10319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}