{"id":13362,"date":"2022-10-14T15:21:00","date_gmt":"2022-10-14T19:21:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=13362"},"modified":"2026-02-12T04:26:54","modified_gmt":"2026-02-12T09:26:54","slug":"sage-intacct-saas-customer-success-award-winner-springbuk-scales-4x-speeds-close-73-and-gains-insights-for-data-driven-decisions","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/sage-intacct-saas-customer-success-award-winner-springbuk-scales-4x-speeds-close-73-and-gains-insights-for-data-driven-decisions\/","title":{"rendered":"Sage Intacct SaaS customer success award winner, springbuk, scales 4x, speeds close 73%, and gains insights for data-driven decisions"},"content":{"rendered":"
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\n\t\t\t\t\t\tSage Intacct SaaS customer success award winner, springbuk, scales 4x, speeds close 73%, and gains insights for data-driven decisions\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t\"David\t\t\t\tDavid Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

Yesterday, at Sage Transform, Sage’s annual customer conference for Sage Intacct, we announced our SaaS Industry Customer Success Award winner, Springbuk. Earlier in the week, James Norris, CFO of Springbuk, joined our Industry Keynote and shared his team\u2019s tremendous story of business, team, customer, investor, and personal success.<\/p>\n\n\n\n

As Springbuk grew into a leading health data analytics SaaS solution provider, there was no question that the company needed to upgrade from its entry-level QuickBooks system and heavy Excel usage.<\/p>\n\n\n\n

The question facing Springbuk is familiar to many growing SaaS companies \u2014 which cloud-based financial management platform would best meet its needs? Sage Intacct and Oracle NetSuite emerged as top contenders, and Springbuk conducted in-depth evaluations.<\/p>\n\n\n\n

\u201cIt felt like NetSuite was going to be much harder to use and get information from,\u201d recalls CFO James Norris. “That would have been a challenge, as we were a small accounting team at the time. We needed a solution that would work well for a small team, and grow with us as the team got larger.\u201d<\/p>\n\n\n\n

Feedback from other users validated Norris\u2019s decision.<\/p>\n\n\n\n

\u201cI checked with some peers who had used both Sage Intacct and NetSuite, and got better feedback on Sage Intacct,\u201d Norris says. \u201cThat made me feel comfortable. We chose Sage Intacct not only because it was the best way to support our SaaS business today, but to also support us five years from now.\u201d<\/p>\n\n\n\n

Reporting Time Cut from Days to Minutes<\/h3>\n\n\n\n

As Norris explains, Sage Intacct has helped to automate and transform accounting at Springbuk, which empowers self-insured employers and benefits advisors to sharpen their health benefits strategy, advance employee health, and contain costs.<\/p>\n\n\n\n

Live on Sage Intacct in 2018, the Indianapolis-based company has:<\/p>\n\n\n\n

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  • Reduced close time by 73%, to as few as five business days<\/li>\n\n\n\n
  • Scaled amid 4x growth in contract volume<\/li>\n\n\n\n
  • Reduced churn by 7% through automated renewals and upsells<\/li>\n\n\n\n
  • Cut reporting time from days to minutes<\/li>\n\n\n\n
  • Leveraged reporting insights to help boost gross margin by 8%<\/li>\n\n\n\n
  • Extended revenue and cash forecasting out to 12+ months<\/li>\n\n\n\n
  • Achieved clean audits for four consecutive years<\/li>\n<\/ul>\n\n\n\n

    Recognized as a key differentiator in Springbuk\u2019s comparison versus NetSuite, the Sage Intacct Contracts module has equipped Springbuk to automate monthly invoicing and recurring revenue recognition, dramatically reducing manual work and providing strong compliance controls.<\/p>\n\n\n\n

    And Springbuk relies on Sage Intacct Contracts to power incisive revenue and cash forecasting that supports data-driven business decisions.<\/p>\n\n\n\n

    \u201cThe Contracts module in Sage Intacct allows us to see our current contracts and how they forecast out going forward,\u201d Norris says. \u201cFor me as a CFO, it\u2019s an incredible value to have that information in seconds, versus running loads of reports and crunching data to get to a potential forecast scenario.”<\/p>\n\n\n\n

    Data-Driven Decision Boosts Gross Margin 8%<\/h3>\n\n\n\n

    Several years ago, robust dimensional reporting supported Springbuk\u2019s decision to invest in bringing some technical functions in house, instead of continuing to outsource to a third party.<\/p>\n\n\n\n

    Ultimately, that decision improved Springbuk product quality, reduced costs by 50%, and drove an 8% improvement in gross margin.<\/p>\n\n\n\n

    \u201cAs the CFO and member of the executive team, it\u2019s been extremely valuable to have information at my fingertips through Sage Intacct,” Norris says. \u201cI can be at an executive table meeting and inform my peers, \u2018Here’s what we\u2019re seeing from a finance perspective. Here\u2019s how that could impact some decisions we may want to make.\u2019\u201d<\/p>\n\n\n\n

    Back in the QuickBooks and Excel days, it might take Norris a few days to round up information to address a question raised at an executive meeting. As the CFO notes, “In today’s business environment, that\u2019s not acceptable.”<\/p>\n\n\n\n

    Scaling to New Volume and Complexity<\/h3>\n\n\n\n

    In its four years on Sage Intacct, Springbuk has scaled effortlessly to a 4x increase in contracts.<\/p>\n\n\n\n

    \u201cVolume has increased exponentially, and we haven\u2019t seen any hiccups with Sage Intacct,\u201d Norris notes. “Complexity has increased as well, as we\u2019ve continued to add new products and features and services that need to be incorporated into contracts. I don\u2019t foresee any challenges if we grow at the same rate over the next few years.\u201d<\/p>\n\n\n\n

    Norris is especially gratified to find that Sage Intacct seamlessly accommodates amendments to contracts.<\/p>\n\n\n\n

    \u201cIf you have a contract amendment, it\u2019s really helpful to be able to make adjustments so that revenue changes going forward and you know it\u2019s being captured correctly,” Norris says. “It’s much more scalable than trying to do it in Excel and then importing it.\u201d<\/p>\n\n\n\n

    And even as it\u2019s grown in size and complexity, Springbuk has reduced its monthly close time by roughly 73%, to five or six business days.<\/p>\n\n\n\n

    \u201cWe\u2019ve been able to get financial information out in just multiple business days, as opposed to multiple weeks. That’s s been huge,\u201d Norris says. \u201cWe’ve also had a clean audit every year since we’ve been on Sage Intacct.\u201d<\/p>\n\n\n\n

    \u2018A Great Solution for Us\u2019<\/h3>\n\n\n\n

    Audits were a trigger back when Springbuk first began exploring an upgrade from QuickBooks. A venture funding round required audited financial statements and Norris, as a former auditor, recognized that QuickBooks didn\u2019t have the appropriate structure or controls.<\/p>\n\n\n\n

    Now with Sage Intacct, Springbuk has the key characteristics it was looking for \u2014 strong controls, flexibility and scale for a growing SaaS company, and sophisticated reporting for insightful forecasts that help grow the business.<\/p>\n\n\n\n

    \u201cSage Intacct has been a great solution for us,\u201d Norris says. \u201cI\u2019d recommend it to anyone looking for a cloud-based finance and accounting platform that\u2019s going to grow with their business, especially from a financial reporting perspective.\u201d<\/p>\n\n\n\n

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    Yesterday, at Sage Transform, Sage’s annual customer conference for Sage Intacct, we announced our SaaS Industry Customer Success Award winner, Springbuk. Earlier in the week, James Norris, CFO of Springbuk, joined our Industry Keynote and shared his team\u2019s tremendous story of business, team, customer, investor, and personal success. As Springbuk grew into a leading health […]<\/p>\n","protected":false},"author":1433,"featured_media":20275,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[46,43,49],"tags":[280,272,287],"business_type":[40,312,41],"lilypad":[],"context":[418,430],"industry":[450],"persona":[150,100,98,96,97],"imagine_tag":[209,436],"coauthors":[599],"class_list":["post-13362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-money-matters","category-trends-insights","tag-your-story","tag-productivity","tag-sage-news","business_type-small-business","business_type-accountants","business_type-growing-business","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1417607997.jpg","imagine_tags":{"209":"Accounting","436":"Intacct Accounting"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/13362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=13362"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/13362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/20275"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=13362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=13362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=13362"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=13362"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=13362"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=13362"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=13362"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=13362"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=13362"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=13362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}