{"id":13829,"date":"2023-01-19T15:20:56","date_gmt":"2023-01-19T20:20:56","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=13829"},"modified":"2026-02-12T04:22:53","modified_gmt":"2026-02-12T09:22:53","slug":"secret-to-build-cash-flow-positive-saas-startup","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/secret-to-build-cash-flow-positive-saas-startup\/","title":{"rendered":"The secret sauce to building a cash flow positive SaaS startup"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe secret sauce to building a cash flow positive SaaS startup\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2023-01-19T15:20:56-05:00\">January 19, 2023<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The secret sauce to building a cash flow positive SaaS startup\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/secret-to-build-cash-flow-positive-saas-startup\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/david-appel\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/David-Appel-headshot-2023-1.jpg\" class=\"entry-author__image\" alt=\"David headshot\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Becoming (and remaining) cash flow positive is no trivial task, especially for SaaS startups in a flagging market like we\u2019re seeing now. To stay afloat \u2013 let alone see strong revenue \u2013finance and RevOps teams must be streamlined, effective, and incredibly efficient in their workflows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In particular, this article will focus on helping you become cash flow positive by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Focusing on the right things: <\/strong>Metrics are essential, but some are better suited to certain goals than others. We\u2019ll show you the most valuable metrics to monitor to achieve positive cash flow quickly.<\/li>\n\n\n\n<li><strong>Accomplishing more with less:<\/strong> Automation is helping SaaS CFOs save large amounts of money by centralizing their departments\u2019 data and making smarter decisions because they have exponentially more data at their disposal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s examine a few of the most important steps to take if you\u2019re trying to brighten the financial prospects of your SaaS startup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-saas-cash-flow-metrics-to-track\">SaaS cash flow: Metrics to track<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Recurring revenue companies face different cash flow realities and challenges than companies operating based on standalone fixed-price transactions. If you take the time to acquaint yourself with the most relevant KPIs in your particular market, you\u2019ll have a much smoother and faster journey to long-term profitability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are some of the most helpful cash flow metrics for SaaS startups to watch?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: bold;\">Cash Burn Rate:<\/span> Your <a href=\"https:\/\/www.investopedia.com\/terms\/b\/burnrate.asp\" target=\"_blank\" rel=\"noopener\">cash burn rate (CBR)<\/a> can also be considered your financial runway. It\u2019s a measurement (in months, typically) of how long your cash reserves will last, given the current liabilities of your startup. Depending on your financial situation, this cash flow metric either alerts you to slow down on projects and cut spending or lets you know that moving forward more proactively is alright. Either way, keeping a close eye on your CBR is imperative.<\/li>\n\n\n\n<li><span style=\"font-weight: bold;\">Monthly Recurring Revenue:<\/span> Your startup\u2019s monthly recurring revenue (MRR) is helpful for gaining a real-time monthly perspective on your revenue situation. Your MRR breaks down into various subcomponents, such as upgrade and downgrade MRR and others that measure different cash flow fluctuations.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: bold;\">Days Sales Outstanding: <\/span>Days sales outstanding (DSO) is a measurement of how quickly you get paid by your customers. Automation can help you significantly lower your DSO by streamlining the revenue collection process. Reducing your DSO is one of the best ways to speed up your cash flow cycle.<\/li>\n\n\n\n<li><span style=\"font-weight: bold;\">Free Cash Flow:<\/span> A startup\u2019s <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/valuation\/fcf-formula-free-cash-flow\/\" target=\"_blank\" rel=\"noopener\">free cash flow (FCF)<\/a> relays how much surplus cash is available for dividend payments or business reinvestment. Strong free cash flow signals to investors that your company can provide a reliable ROI.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Knowing the right cash flow metrics to use is essential, but it\u2019s only half the battle. The other half is all about your strategy: manual, or automated?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-saas-startup-s-cash-flow-accelerator-automation\">The SaaS startup\u2019s cash flow accelerator: Automation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accounting departments that utilize automation can become cash flow positive faster than their manual competitors. SaaS CFOs should do everything possible to optimize and streamline their startup\u2019s accounting techniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automation will give you access to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role-based dashboards:&nbsp;<\/strong>Manual accounting requires team members to email data back and forth to put together reports, forecasts, and other important materials. Role-based dashboards use the polar opposite approach, taking all the data necessary for each departmental lead and combining it into one visually appealing screen.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Robust forecasts: <\/strong>Automated forecasting is a massive advantage for SaaS startups. Being able to forecast accurately across large timespans will help you optimize your FP&amp;A to ensure cash flow. Forecasting also helps you hire successfully and profitably by projecting your desired hiring results. Plan product campaigns more effectively, make better pricing decisions, and much more.<\/li>\n\n\n\n<li><strong>Investor-grade reporting:<\/strong> Apart from boosting cash flow through revenue, you also need to make your company as attractive to investors as possible. Investor-grade reporting gives you detailed access to every metric and KPI you need.<\/li>\n\n\n\n<li><strong>Paperless audits:<\/strong> Audits will probably never be fun, but automation can make them as enjoyable as possible. All your important transactional data will be stored in the cloud, and you\u2019ll be able to retrieve it at a moment\u2019s notice. You\u2019ll even be able to save detailed information about why a change occurred in a recurring transaction, prove authorization paths, and perform other essential tasks.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Automation offers a way to transcend the inefficiencies, bottlenecks, and outright risks of manual accounting processes and practices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ready-to-go-cash-flow-positive-we-can-help\">Ready to go cash flow positive? We can help<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Becoming a cash flow positive SaaS startup doesn\u2019t have to be so difficult. If you\u2019re like many startups, you\u2019ve simply been standing in your own way by relying on outdated accounting methods. Now is the time to consider automating your subscription business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the five key steps to ensuring predictable revenue for your SaaS startup in our guide to automating your subscription business. You\u2019ll learn how you can achieve meaningful improvements, so you can measure and enhance customer success.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Finance&#8217;s guide to automating your subscription business<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Explore the five key steps to ensuring predictable revenue for your SaaS startup in our guide to automating your subscription business.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d92f5109-866a-41a7-9cc0-62e5b652ed94\"\n\t\t\t\t\t\tclass=\"single-cta__button button 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your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/cash-flow\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCash Flow\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/cloud-financial-management\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCloud financial management\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div 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2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">12 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tNet 30 payment terms: What they are and why they matter\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-32603 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-people-leadership tag-cloud-financial-management tag-cloud-technology tag-distribution tag-manufacturing tag-sage-x3 tag-technology business_type-growing-business industry-distribution industry-manufacturing\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/how-to-reduce-distribution-costs\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-594203315-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-594203315-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-594203315-768x432.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-594203315-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-29T12:25:21-04:00\">July 29, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to reduce distribution costs and optimize profitability\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-34435 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accounting-101 tag-cash-flow tag-growing-a-business tag-small-business business_type-small-business business_type-growing-business industry-nonprofit\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/church-accounting-101\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1261563958-684x384.jpg\" class=\"card-post__image\" alt=\"3 men sit in front of a computer\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1261563958-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1261563958-768x432.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1261563958-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-21T12:11:21-04:00\">July 21, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">12 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tChurch accounting 101: What you need to know\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-24119 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-trends-insights tag-accounting-101 tag-boss-your-business tag-cash-flow tag-small-business business_type-small-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/cash-flow-statement-explained\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-152264416-684x384.jpg\" class=\"card-post__image\" alt=\"Man working on computer tablet\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-152264416-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-152264416-768x432.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-152264416-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-17T06:13:30-04:00\">July 17, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tA guide to understanding cash flow statements: Definition, methods and examples\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Becoming (and remaining) cash flow positive is no trivial task, especially for SaaS startups in a flagging market like we\u2019re seeing now. To stay afloat \u2013 let alone see strong revenue \u2013finance and RevOps teams must be streamlined, effective, and incredibly efficient in their workflows. In particular, this article will focus on helping you become [&hellip;]<\/p>\n","protected":false},"author":1433,"featured_media":9113,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[46,43],"tags":[299,420],"business_type":[40,41],"lilypad":[],"context":[418,449],"industry":[450],"persona":[98,96,97],"imagine_tag":[435,436,443,444,447,231],"coauthors":[599],"class_list":["post-13829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-money-matters","tag-cash-flow","tag-cloud-financial-management","business_type-small-business","business_type-growing-business","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1306526783.jpg","imagine_tags":{"435":"Intacct Accountants","436":"Intacct Accounting","443":"Intacct Large Business","444":"Intacct Medium Business","447":"Intacct Startup","231":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/13829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=13829"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/13829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/9113"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=13829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=13829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=13829"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=13829"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=13829"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=13829"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=13829"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=13829"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=13829"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=13829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}