{"id":18995,"date":"2023-07-04T07:30:00","date_gmt":"2023-07-04T11:30:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=18995"},"modified":"2026-02-12T04:15:28","modified_gmt":"2026-02-12T09:15:28","slug":"overcoming-the-nightmares-of-excel-based-budgeting-and-planning","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/overcoming-the-nightmares-of-excel-based-budgeting-and-planning\/","title":{"rendered":"Overcoming the Nightmares of Excel-Based Budgeting and Planning"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tOvercoming the Nightmares of Excel-Based Budgeting and Planning\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2023-07-04T07:30:00-04:00\">July 4, 2023<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Overcoming the Nightmares of Excel-Based Budgeting and Planning\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/overcoming-the-nightmares-of-excel-based-budgeting-and-planning\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/david-appel\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/David-Appel-headshot-2023-1.jpg\" class=\"entry-author__image\" alt=\"David headshot\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Budgeting and financial planning form the backbone of SaaS finance. As such, entrusting these two vital functions to spreadsheets can result in problems that are felt across your entire organization.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll discuss how to streamline and automate your budgeting and financial planning. Automated budgeting helps you stay on target, set realistic budgets, and much more. Let\u2019s get started.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pitfalls-of-manual-saas-budgeting-and-planning-nbsp\">Pitfalls of Manual SaaS Budgeting and Planning&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you plan quarterly and annual budgets manually, you can expect to encounter a few repeating themes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manual errors and oversights that employees need to go back and correct, wasting large amounts of time and capital.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Running dangerously close to\u2013or even past\u2013your budget deadline.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lack of sufficient reporting detail from past budgeting periods to gauge proper allocations.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These factors and others create further issues downstream.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-high-budget-variance-sometimes-drastically-high-nbsp\">High budget variance (sometimes drastically high)&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budget variance is one of the perennial fears of all department heads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, manual SaaS budgeting reliably produces higher variance than forecasts run with automated software.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since planning for upcoming quarters involves looking back at previous budget periods, variance is more than a problem in and of itself. It increases the difficulty of effectively planning for what\u2019s ahead of you.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lack-of-confidence-in-your-financial-planning-nbsp\">Lack of confidence in your financial planning&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you consciously or unconsciously know your financial planning is lacking, that shortage of confidence will affect your performance as a CFO. You\u2019ll be timid and let opportunities pass by\u2013you won\u2019t be as enterprising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especially in a turbulent market like we\u2019ve seen lately, confidence in your planning is vital.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what can you do to avoid the pitfalls of manual SaaS budgeting?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-switching-to-cloud-based-financial-planning-nbsp\">Switching to cloud-based financial planning&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moving your SaaS budgeting to the cloud allows you to eliminate most of the issues we just discussed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s examine a few of the most compelling reasons why SaaS finance leaders are migrating to the cloud for their budgeting and FP&amp;A activities.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-departments-are-connected-with-an-ssot\">Your departments are connected with an SSOT<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Data silos are one of the biggest obstacles to successful SaaS budgeting. When organizations silo their financial data, they spread it out across the company\u2019s various departments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each department is responsible for managing and updating its own data in spreadsheets and other manual formats. These are then manually sent to the appropriate stakeholder, usually as an email attachment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This exposes companies to multiple potential problems, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exposure to hackers and cyber threats\u2013as the CFO, you\u2019ll be on the hook in the event of a financial data leak.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High budget variance as the result of ineffective manual processes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In contrast to data silos, cloud-based accounting software uses a single source of truth (SSOT). An SSOT stores all your company\u2019s information in a centralized data lake, rather than various silos that are widely spread apart.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach has multiple SaaS budgeting benefits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-data-lakes-for-saas-budgeting-3-advantages-nbsp\">Data lakes for SaaS budgeting: 3 advantages&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Especially for medium-to-large SaaS organizations, budgeting can be somewhat chaotic\u2013or, at the very least, a bit stressful and unpleasant.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Much of that can be attributed to companies\u2019 use of data silos. Data lakes offload a huge amount of SaaS budgeting stress in 4 significant ways.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. <\/strong>Completely removing manual data gathering from the budgeting equation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. <\/strong>Providing security and regulatory peace of mind\u2013all your firm\u2019s data is safely encrypted in the cloud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. <\/strong>Cloud-based accounting software can also help you with automated budget forecasts, greatly increasing your team\u2019s ability to plan for the future.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How else does cloud-based financial planning simplify the SaaS budgeting process?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-than-a-tool-an-active-partner-nbsp\">More than a tool: an active partner&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An automated accounting suite is more than just a piece of technology. It\u2019s another set of eyes that can keep close track of your budget while you\u2019re off doing other things.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With cloud-based software, you\u2019ll get automatic notifications if you\u2019re approaching preset budget milestones too quickly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This provides a superior level of financial control and oversight when compared to manual SaaS budgeting and planning.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If circumstances change and you\u2019d like to adjust your plan, you can always alter your milestones later on.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern accounting suites serve as active partners in more ways than that. They also provide automatic updates about regulations that could impact your company, such as changes to ASC 606.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-role-based-dashboards-offer-complete-clarity-nbsp\">Role-based dashboards offer complete clarity&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Budgeting and financial planning depend on the right people having access to the right data when it\u2019s needed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SaaS finance leaders use automated role-based dashboards to put all the info they need right at their fingertips.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Role-based dashboards provide valuable budgeting and financial planning data such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed SaaS metrics and KPIs&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MRR, ARR, and churn rates&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue from different billing methods and customer segments<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dashboards eliminate many of the traditional headaches that finance leaders associate with budgeting season.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-have-the-courage-to-grow\">Have the courage to grow<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just because you\u2019ve always done your budgeting and planning in Excel doesn\u2019t mean it\u2019s optimal. One of the hallmarks of effective leadership is knowing when change is called for, and then executing it effectively. Allowing your department and workflows to evolve is a large piece of achieving success in business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more on the best practices to overcome the nightmares of manual based processes as on the Modern SaaS finance academy, an online learning experience designed to help SaaS finance and accounting professionals deepen their industry expertise, and uplevel their skills for modern day finance and accounting demans<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sageu.com\/modernsaasfinance\/?utm_source=organic&amp;utm_medium=sageu&amp;utm_campaign=organic\">Join the academy today<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Modern SaaS Finance Academy<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">The Modern SaaS\u00a0 Finance\u00a0Academy is a free online training hub designed for CFOs, Controllers, FP&amp;A, Revenue managers, Revenue Operations, and other members of the finance community in fast growth SaaS companies.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/sageu.com\/modernsaasfinance\/?utm_source=organic&#038;utm_medium=sageu&#038;utm_campaign=organic\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-18976\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Learn more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1271694534-1440x810.jpg\" class=\"single-cta__image\" alt=\"Women discussing in office space\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1271694534-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 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See how reporting by location, provider &amp; payer turns month-end data into decisions.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-30696 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accounting-101 tag-business-intelligence tag-cash-flow tag-cloud-financial-management tag-compliance business_type-small-business business_type-growing-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/deposits-in-transit-bank-reconciliation\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-642394299-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-642394299-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-642394299-768x432.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-642394299-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div 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class=\"card-post__title h5\">\n\t\t\tThe essential SaaS business metrics every business should be tracking\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Automation simplifies and streamlines SaaS budgeting. We\u2019ll show you how to cut budget variance and stop missing deadlines.<\/p>\n","protected":false},"author":1433,"featured_media":9237,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"48","sage_membership_post_content_type":"article","sage_membership_post_featured_video_id":"","sage_membership_post_video_type":"trailer","sage_membership_post_featured_video_duration":"","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[48],"tags":[420,346],"business_type":[41],"lilypad":[],"context":[],"industry":[450],"persona":[],"imagine_tag":[444],"coauthors":[599],"class_list":["post-18995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","tag-cloud-financial-management","tag-cloud-technology","business_type-growing-business","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1272762106.jpg","imagine_tags":{"444":"Intacct Medium Business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/18995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=18995"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/18995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/9237"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=18995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=18995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=18995"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=18995"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=18995"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=18995"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=18995"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=18995"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=18995"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=18995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}