{"id":19024,"date":"2023-06-12T10:16:28","date_gmt":"2023-06-12T14:16:28","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=19024"},"modified":"2026-02-12T04:16:26","modified_gmt":"2026-02-12T09:16:26","slug":"how-to-use-automation-to-increase-customer-confidence-and-satisfaction-in-the-face-of-economic-uncertainty","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/how-to-use-automation-to-increase-customer-confidence-and-satisfaction-in-the-face-of-economic-uncertainty\/","title":{"rendered":"How to use automation to increase customer confidence and satisfaction in the face of economic uncertainty"},"content":{"rendered":"
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tGrowth & Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\t

\n\t\t\t\t\t\tHow to use automation to increase customer confidence and satisfaction in the face of economic uncertainty\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t

\n\t\t
\n\t\t\t
\n\t
\n\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\n\t\t\t\t\"\"\t\t\t\tJean Hodges<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

Think\u2014when was the last time you set up your out-of-office email reply? The last time you traveled to a new place using your phone’s GPS? And the last time you checked in online for a flight? Automation saves us time, reduces stress, and makes us more efficient every day. And it can do the same and more in your business. It can even help you increase customer confidence in the face of economic uncertainty.  <\/p>\n\n\n\n

As we navigate the next wave of economic uncertainty, we\u2019ll explore how workplace automation can help you reinforce your customers\u2019 confidence in your business\u2014even amid inflation fears, cutbacks, and essentials-only spending.\u202f <\/p>\n\n\n\n

Automate to prioritize customer care<\/strong> <\/h2>\n\n\n\n

From streamlining your accounting processes to automating your workflows, automation can be applied throughout your business.  <\/p>\n\n\n\n

But how can it help you combat low customer confidence when recession fears and the continuing impacts of inflation equate to your customers delaying their spending, focusing on necessity-only purchases, and canceling all non-essentials?\u202f <\/p>\n\n\n\n

Forbes Technology Council member, Chet Kapoor, suggests an effective response to assuage the challenges of economic uncertainty is to “Obsess over customers” (Economic Uncertainty Is A Gift: How To Emerge Stronger<\/a>).  <\/p>\n\n\n\n

He writes, “During economic downturns, it\u2019s easy to act out of fear or go into self-preservation mode, worrying only about what\u2019s best from an inside-out point of view. But losing sight of your customers is a huge mistake.” <\/p>\n\n\n\n

Automate to reconnect with existing customers<\/strong> <\/h2>\n\n\n\n

At a time when many people are concerned about increased prices and the availability of some products and services, simply getting in touch with your existing customer base and re-engaging them in what you offer can be a reassuring reminder that you’re still there and you and your team are on hand to help.\u202f <\/p>\n\n\n\n

Scheduling relevant and helpful posts on your social channels and sharing useful information across each platform can also help to nurture your customers’ brand loyalty\u2014and keep your business front of mind.\u202f <\/p>\n\n\n\n

Automate to personalize<\/strong> <\/h2>\n\n\n\n

When money’s tight, customers seek buying experiences that add value. By automating your Customer Relationship Management (CRM) system and personalizing your customer experience, you can tap into data and predict your customers’ needs, tailor your communications, and offer relevant recommendations that make them feel seen and heard. <\/p>\n\n\n\n

Automate to understand your market\u202f<\/strong> <\/h2>\n\n\n\n

When customer confidence is low, their wants and needs change as they seek to prioritize cost savings, quality, and efficiency. You can adopt a\u202fmarket-orientation\u202fmindset\u202fand take the time to find out more. Survey your customers to\u202f<\/strong>ask if and how you can help deliver these benefits.  <\/p>\n\n\n\n

This simple, automated contact can reassure customers that you’ve got their backs and help you identify sales and promotions that can help solve the urgent and real problems that align with their business outcomes. <\/p>\n\n\n\n

Automate to add value<\/strong> <\/h2>\n\n\n\n

When customers are cutting back, they want to be sure they’re getting the biggest bang for their buck. This means adding value to what you offer, wherever and however you can. This is especially true if the products and services you offer are affected by rising costs, supply chain issues, and labor shortages. <\/p>\n\n\n\n

To increase your resiliency and efficiency, automation can help you counter rising labor and materials costs, create efficiencies, and boost productivity.\u202f <\/p>\n\n\n\n

Process intelligence tools give you the visibility to continuously optimize your automated processes and make data-driven decisions\u2014saving money and freeing you further to focus on your customers’ wants and needs.\u202f <\/p>\n\n\n\n

Automate to improve the employee experience<\/strong> <\/h2>\n\n\n\n

Let’s move inside your business and look at the people and processes your customers interact with every day.\u202f <\/p>\n\n\n\n

Automation can take on many of the time-consuming and repetitive tasks your company needs to keep everything working smoothly. Things like data entry, document organization, and lead management. It can also reduce human error, saving you money and making it easier for your employees to access the information they need to provide your customers with a better, faster service. <\/p>\n\n\n\n

With manual work and process tasks taken care of more quickly and efficiently, you can free up your team to focus on what matters most\u2014closing more deals and doubling down on your customer experience. <\/p>\n\n\n\n

Automate to engage your people<\/strong> <\/h2>\n\n\n\n

Making the most of every team member’s time is not only good for your business, but it’s also good for the people inside it. Automating workflows and processes frees your employees to focus on the more creative and stimulating aspects of their roles.  <\/p>\n\n\n\n

This leads to greater job satisfaction, reduces stress and the risk of burnout, creates higher levels of engagement\u2014all of which results in a more productive workplace.\u202f <\/p>\n\n\n\n

\n

\u201cIf you look after your staff, they\u2019ll look after your customers. It\u2019s that simple.\u201d <\/p>\n\u2014 Sir Richard Branson <\/cite><\/blockquote>\n\n\n\n

And while you may need to put any plans to hire more staff on hold, you can keep up with the competition and even continue to grow your business by automating workflows, streamlining your business operations, automating to fill any gaps in your staffing.  <\/p>\n\n\n\n

Many of your customers will be feeling the impact of economic uncertainty and instability\u2014just as you are.\u202fIn simple terms, by taking over certain time-consuming and repetitive tasks, automation allows you to maximize revenue and free up time within your business to focus on your customers\u2014nurturing their loyalty and increasing overall levels of satisfaction with the products and services you provide.  <\/p>\n\n\n\n

Automate to prepare for opportunity<\/strong> <\/h2>\n\n\n\n

And it can be helpful to remember that uncertain economic times often present new opportunities. It\u2019s not all doom and gloom, as Kapoor reminds us: <\/p>\n\n\n\n

\n

“3 things usually happen during economic downturns or recessions. New companies are created, like Uber, Airbnb, and Slack. Many businesses fail. And some companies\u2014the best ones\u2014actually emerge stronger than before.”  <\/p>\nChet Kapoor,\u202fEconomic Uncertainty Is A Gift: How To Emerge Stronger<\/a> <\/cite><\/blockquote>\n\n\n\n

When you remain market-orientated, keep your finger on the pulse of your business, and \u201cobsess over your customers\u201d, you can listen and learn how to deliver added value today and tomorrow. You will future proof your business to meet your customers\u2019 ongoing and evolving needs and emerge with an even greater capacity and resilience for what lies ahead. <\/p>\n\n\n\n

Get your guide to increasing efficiency in your business with automation<\/strong> <\/h2>\n\n\n\n

Many businesses automate tasks that should be done manually\u2014and forget to automate those that could be automated.  <\/p>\n\n\n\n

Download our guide and uncover the benefits of using automation\u2014with clear examples that demonstrate how you can use it to increase your organization\u2019s efficiency, meet customer expectations, and boost levels of satisfaction. <\/p>\n\n\n\n

\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t

Free guide: Uncover the benefits of using automation<\/h2>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

<\/p>\n

Discover how automation can help improve accuracy and simplify processes to provide greater compliance\u2014and increased customer loyalty.\u00a0<\/p>\n

<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tDownload now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"People\t\t\t<\/div>\n<\/div>\n\n\n

\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t

Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t

Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tSubscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"Working\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Explore the power of automation to prioritize customer care, reconnect with existing customers, personalize experiences, understand your market, add value to your offerings, improve the employee experience, engage your team, and prepare for new opportunities. Download our guide to increasing efficiency and learn how automation can drive customer satisfaction, enhance compliance, and foster long-term loyalty. <\/p>\n","protected":false},"author":1680,"featured_media":19025,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[46],"tags":[128,304],"business_type":[40,41],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[930],"class_list":["post-19024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-customer-acquisition","tag-digital-transformation","business_type-small-business","business_type-growing-business"],"sage_meta":{"region":"en-us","author_name":"Jean Hodges","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/06\/GettyImages-1124741644-1-640x640-1.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/19024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1680"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=19024"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/19024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/19025"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=19024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=19024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=19024"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=19024"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=19024"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=19024"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=19024"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=19024"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=19024"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=19024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}