{"id":19399,"date":"2023-07-25T09:00:00","date_gmt":"2023-07-25T13:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=19399"},"modified":"2025-03-05T06:46:56","modified_gmt":"2025-03-05T11:46:56","slug":"hit-your-funding-objectives-across-your-company-lifecycle","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/hit-your-funding-objectives-across-your-company-lifecycle\/","title":{"rendered":"Hit your funding objectives across your company lifecycle\u00a0"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHit your funding objectives across your company lifecycle\u00a0\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2023-07-25T09:00:00-04:00\">July 25, 2023<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Hit your funding objectives across your company lifecycle\u00a0\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/hit-your-funding-objectives-across-your-company-lifecycle\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/david-appel\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/David-Appel-headshot-2023-1.jpg\" class=\"entry-author__image\" alt=\"David headshot\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>For SaaS finance leaders, your stage of growth makes a huge difference in determining what your organization should focus on. A small business seeking product-market fit will have considerably different priorities than a late-stage startup with growing market share, which in turn has different goals than a company approaching an IPO.&nbsp;<\/p>\n\n\n\n<p>In this post, we\u2019ll walk you through what success looks like at each development stage of a SaaS startup\u2019s company lifecycle. We\u2019ll also provide some insights into venture capital funding. Specifically, we&#8217;ll cover how you should handle strategic planning for resource allocations and organize the operations of your business at each growth phase in the business life cycle.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-venture-capital-funding-handled-for-saas-startups-and-what-are-some-key-benchmarks\"><strong>How is venture capital funding handled for SaaS startups, and what are some key benchmarks?<\/strong><\/h2>\n\n\n\n<p>SaaS startups typically seek investment capital throughout the various stages of their company lifecycle. This is known as \u201cseries funding\u201d because it occurs in a progressive series of funding rounds. In each round, investors might fund the company&#8217;s further growth for a year or two and will have specific performance expectations.&nbsp;<\/p>\n\n\n\n<p>If those expectations aren&#8217;t met, the next stage of funding is jeopardized. For this reason, venture capital funding is also sometimes referred to as \u201cgated capital,\u201d because the next phase of funding is gated by investors\u2019 performance expectations.&nbsp;<\/p>\n\n\n\n<p>After an initial round of informal pre-seed funding, the five main stages of a SaaS startup\u2019s company lifecycle include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seed: <\/strong>At the seed or introduction stage, organizations are usually not too far past their first year and are seeking as many new opportunities as they can find. Companies at this lifecycle stage are still establishing a strong product-market fit, looking for potential buyers, and fine-tuning their value propositions to raise further rounds of funding.&nbsp;<\/li>\n\n\n\n<li><strong>Series A:<\/strong> Typically, a series A funding round occurs when organizations have accrued roughly $1M in annual recurring revenue (ARR). Employee headcounts for this company lifecycle stage average around 50.&nbsp;<\/li>\n\n\n\n<li><strong>Series B: <\/strong>This funding round is usually sought once you\u2019ve hit about $5M in ARR and have an employee headcount of around 125.&nbsp;<\/li>\n\n\n\n<li><strong>Series C: <\/strong>Organizations at this company lifecycle stage average about $20M ARR with approximately 300 employees.&nbsp;<\/li>\n\n\n\n<li><strong>Pre-sale or Pre-IPO: <\/strong>As far as venture capital funding for SaaS companies is concerned, a sale or IPO is the final company lifecycle stage. An organization that&#8217;s a realistic IPO candidate will usually be a mature business with about $100M in ARR and somewhere around 1,000 employees.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s look at some strategies that SaaS CFOs can use to maximize the success of venture capital funding. After that, we\u2019ll go through a roadmap of each startup stage we just listed and review what your core goals should be for each one.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-venture-capital-funding-best-practices-for-saas-cfos-get-to-the-shake-out-phase-faster\"><strong>Venture capital funding best practices for SaaS CFOs (get to the shake-out phase faster)<\/strong><\/h2>\n\n\n\n<p>Venture capital funding for SaaS companies is a layered process, so it helps to have a few rules to follow as you progress through your funding rounds. This will help you reach the shake-out phase as quickly as possible. For SaaS companies, this is the &#8220;breakthrough&#8221; moment in their development when they shake out their competitors and start to be seen as one of the clear forerunners in a product niche.<\/p>\n\n\n\n<p>Below we\u2019ll cover some fundraising best practices for SaaS CFOs. After that, we\u2019ll walk you through the ways your goals and benchmarks change as your organization reaches maturity.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pace-your-funding-by-company-lifecycle-stage\"><strong>Pace your funding by company lifecycle stage<\/strong><\/h3>\n\n\n\n<p>One of the most critical roles of any SaaS CFO whose company engages in fundraising is to manage the pace at which funding is acquired. At any stage in the company lifecycle, there\u2019s always the risk of a SaaS startup taking on funding more quickly than it can deliver results.&nbsp;<\/p>\n\n\n\n<p>It\u2019s your job as a CFO to help your organization find the sweet spot between quickly raising capital without biting off more than it can chew. Automated forecasts and reports help finance leaders prevent that by providing clarity around financial results and plans across your company lifecycle.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ensure-consistent-data-transparency-across-the-maturity-lifecycle\"><strong>Ensure consistent data transparency across the maturity lifecycle<\/strong><\/h3>\n\n\n\n<p>As you progress through the company lifecycle from seed funding to IPO, it\u2019s critical to keep your organization\u2019s data organized effectively. <a href=\"https:\/\/www.sage.com\/en-us\/blog\/cloud-native-financial-management-guide-for-saas-companies\/\">Cloud-native accounting solutions<\/a> are one of the most common ways CFOs streamline their data collection and management.&nbsp;<\/p>\n\n\n\n<p>There are two primary reasons for this:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1. Increased communication speed: <\/strong>Data siloing and disjointed data updates make effective communication difficult. Fast and effective communication between teams is vital for achieving growth and hitting your financial goals.&nbsp;<\/li>\n\n\n\n<li><strong>2. Manual error avoidance: <\/strong>As SaaS organizations scale across the company lifecycle, the amount and complexity of their financial and billing data rise rapidly. Relying on manual processes to organize and use data greatly increases the risk of accounting errors and the wasted time and resources that accompany them.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"700\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/image-15-1440x700.png\" alt=\"Revenue Trend Analysis Report\" class=\"wp-image-27203\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/image-15-1440x700.png 1440w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/image-15-768x373.png 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/image-15-1536x747.png 1536w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/image-15.png 1600w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>What else do SaaS CFOs need to do in order to steer their company through the various funding stages?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-clear-and-effective-investor-reports-to-set-your-organization-apart-nbsp\"><strong>Create clear and effective investor reports to set your organization apart&nbsp;<\/strong><\/h3>\n\n\n\n<p>Investor reports that <a href=\"https:\/\/www.sage.com\/en-us\/blog\/why-data-visualization-is-important-for-financial-storytelling\/\">prioritize financial storytelling<\/a> achieve far more than reports that just give dry data. You should make sure your investor reports use data visualization techniques such as graphs, charts, and dashboards.<\/p>\n\n\n\n<p>This turns raw financial information into a compelling story that your investors and board can quickly and easily make sense of. It also helps you paint the picture of where your business is heading, which is at least as important to investors as your present financial performance. Visualization tools combined with SaaS metric dashboards streamline and clarify financial reports.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-2-1440x810.png\" alt=\"SaaS Intelligence dashboard\" class=\"wp-image-27227\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-2-1440x810.png 1440w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-2-768x432.png 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-2-684x384.png 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-2-1536x864.png 1536w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-2.png 1600w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>Now that you know some best practices to follow for more effective fundraising through your company lifecycle, let\u2019s dive into how your objectives shift as you progress from an early-stage company to a late-stage startup, and from there to an IPO or sale.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-3.png\" alt=\"Company Lifecycle chart\" class=\"wp-image-27228\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-3.png 800w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-3-768x432.png 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-3-684x384.png 684w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-series-a-goals-for-venture-capital-funding-nbsp\"><strong>Series A goals for venture capital funding&nbsp;<\/strong><\/h2>\n\n\n\n<p>Series A funding is the funding round that follows a company\u2019s seed round. If you\u2019ve reached this company lifecycle stage, it means you\u2019ve established a strong product-market fit. You have some customers who love what you do, some early supporters who believe in your company, and you\u2019re ready to see things grow even more.&nbsp;<\/p>\n\n\n\n<p>The primary goal for your Series A round should be to prove your revenue model to investors. Your company has already proven that it can create a viable product\u2013but product development and consistent profitability through effective revenue modeling are two different things.&nbsp;<\/p>\n\n\n\n<p>You should aim for 100% growth as your ideal benchmark for this funding round. Equally important to overall growth, though, are your growth rate and pattern trends. If your organization achieves stunning growth and then starts to sputter out, that previous growth won\u2019t mean much to investors or to your company\u2019s bottom line.&nbsp;<\/p>\n\n\n\n<p>Consistent and reliable\u2013but still impressive\u2013growth rates are what investors want to see at this stage of your company lifecycle. 10-20% monthly growth rates that culminate into a strong overall trajectory are ideal here.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll also need a consistent and profitable go-to-market motion by this point in your company lifecycle. This means you have a repeatable and reliable strategy in place for getting your products to your buyers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-series-b-goals-for-venture-capital-funding-nbsp\"><strong>Series B goals for venture capital funding&nbsp;<\/strong><\/h2>\n\n\n\n<p>When the time for your Series B funding round arrives, your main objective switches to proving your net expansion revenue model. Basically, proving your revenue model for your Series A round was all about showing investors that you can repeatedly generate revenue. Your net revenue expansion model, on the other hand, is about showing investors that you can turn your customers into loyal repeat buyers.&nbsp;<\/p>\n\n\n\n<p>Your net expansion revenue is the cash flow you\u2019re able to generate from cross-sells and upgrades. For your Series B round, investors expect to see customers buying from you for a second or third time, purchasing additional features and upgrades, and showing others signs of long-term interest.&nbsp;<\/p>\n\n\n\n<p>Automated forecasting is one of the most effective ways to prove your net expansion model to investors. It allows you to <a href=\"https:\/\/www.sage.com\/en-us\/blog\/how-to-increase-forecast-accuracy-with-automated-forecasting\/\">generate highly accurate forecasts<\/a> in a matter of seconds by just entering your initial data. Startup investors prioritize hard data, and cloud-based forecasting is a good way to give it to them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"305\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-4.png\" alt=\"Billing Forecast\" class=\"wp-image-27229\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-4.png 938w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/image-4-768x250.png 768w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-series-c-through-f-goals-for-venture-capital-funding-nbsp\"><strong>Series C through F goals for venture capital funding&nbsp;<\/strong><\/h2>\n\n\n\n<p>By the time you reach your Series C round, you\u2019re considered a late-stage startup. During rounds C to F, aim for $100M in gross revenue. Your use of resources should be highly growth-oriented at this point.&nbsp;<\/p>\n\n\n\n<p>At the Series C point and beyond, investors want to know that your company\u2019s go-to-market strategy and revenue model check three vital boxes:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profitablity: <\/strong>Customers love your products, are highly engaged with your brand, and show brand loyalty by upgrading their subscriptions or taking advantage of cross-sell offers.&nbsp;<\/li>\n\n\n\n<li><strong>Predictablity: <\/strong>By this point, you will have likely brought several products or different product iterations to market. Investors want to know that your customers maintain a predictable level of interest in your rollouts over time.&nbsp;<\/li>\n\n\n\n<li><strong>Repeatablity: <\/strong>It\u2019s critical to show investors that you\u2019ve built a revenue model that can smoothly scale across time through steady repetition. Investors don\u2019t want \u201cone-hit wonders,\u201d they want companies that have built a proven, repeatable revenue strategy.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve accomplished all this, it\u2019s time to start thinking about going public or making an exit. Alternatively, since companies at this stage usually have enough revenue that they no longer need funding, some simply continue operating.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-late-stage-startup-approaching-an-ipo-or-sale-nbsp\"><strong>Late-stage startup approaching an IPO or sale?&nbsp;<\/strong><\/h2>\n\n\n\n<p>This is the culmination of your company lifecycle. Organizations that have made it to this point should focus on strategic expansion and positioning initiatives.&nbsp;&nbsp;<\/p>\n\n\n\n<p>These could include:&nbsp;<\/p>\n\n\n\n<p><strong>Acquiring other companies.&nbsp;<\/strong><\/p>\n\n\n\n<p>Acquisitions can be a highly effective method of revenue expansion. As SaaS organizations reach the later stages of their company lifecycle, some raise funding rounds specifically for acquisitions.&nbsp;<\/p>\n\n\n\n<p><strong>Expanding into international markets.&nbsp;<\/strong><\/p>\n\n\n\n<p>International growth represents an important revenue source for companies at this lifecycle stage. At this point in your company\u2019s journey, you should make sure your department can <a href=\"https:\/\/www.sage.com\/en-us\/blog\/multi-entity-accounting-for-saas-when-to-upgrade-from-quickbooks\/\">handle multi-entity accounting<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Exploring new but adjacent niches.&nbsp;<\/strong><\/p>\n\n\n\n<p>Companies at this stage should be investing heavily in product research and development. This will allow you to make accurate and profitable decisions about product and customer niche expansions. Investors at this stage want to see that you can profitably enter new markets.&nbsp;<\/p>\n\n\n\n<p>If you can achieve all of this and make your way to $100M ARR with roughly 1,000 employees, you\u2019ll be an attractive candidate for an IPO.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-to-succeed-at-any-company-lifecycle-stage\"><strong>Learn to succeed at any company lifecycle stage<\/strong><\/h2>\n\n\n\n<p>No matter what company lifecycle stage you\u2019re in, there\u2019s one rule that always applies. Don\u2019t lose sight of your organization\u2019s trajectory by getting tunnel vision around your current funding stage. The most effective SaaS CFOs know how to plan meticulously for the future while staying firmly rooted in the present. Additionally, taking the time to get comfortable with the latest accounting tools and technology will help you avoid the setbacks and growing pains involved in venture capital funding for SaaS companies.<\/p>\n\n\n\n<p>The Modern SaaS Finance Academy provides cutting-edge courses for SaaS finance and accounting leaders at any stage of their company lifecycle. Learn actionable tactics on how to hit your funding goals for each round, the hiring moves you should make as you scale, and much more. Patterned off the success of the Hubspot Academy, but for SaaS CFOs, Controllers, RevOps, FP&amp;A, and CEOs, it is free, and offers the option of CPE credits.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To join the academy today, <a href=\"https:\/\/sageu.com\/modernsaasfinance\/?utm_source=organic&amp;utm_medium=sageu&amp;utm_campaign=organic\">click here<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Modern SaaS Finance Academy<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">The Modern SaaS\u00a0 Finance\u00a0Academy is a free online training hub designed for CFOs, Controllers, FP&amp;A, Revenue managers, Revenue Operations, and other members of the finance community in fast growth SaaS companies.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/sageu.com\/modernsaasfinance\/?utm_source=organic&#038;utm_medium=sageu&#038;utm_campaign=organic\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-18976\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Learn more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1271694534-1440x810.jpg\" class=\"single-cta__image\" alt=\"Women discussing in office space\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1271694534-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to navigate the ups and downs of the company lifecycle with our expert tips for success. From start-up to maturity, we&#8217;ve got you covered.<\/p>\n","protected":false},"author":1433,"featured_media":9279,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[43],"tags":[170,299,152,431],"business_type":[40,41],"lilypad":[],"context":[],"industry":[450],"persona":[],"imagine_tag":[233,471,230,231],"coauthors":[599],"class_list":["post-19399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-business-strategy","tag-cash-flow","tag-starting-a-business","tag-working-capital","business_type-small-business","business_type-growing-business","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-642293271.jpg","imagine_tags":{"233":"Medium Businesses","471":"SaaS","230":"Small business","231":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/19399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=19399"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/19399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/9279"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=19399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=19399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=19399"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=19399"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=19399"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=19399"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=19399"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=19399"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=19399"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=19399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}