{"id":22974,"date":"2024-05-07T09:00:00","date_gmt":"2024-05-07T13:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=22974"},"modified":"2026-02-12T04:07:41","modified_gmt":"2026-02-12T09:07:41","slug":"conversations-in-construction-tech","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/conversations-in-construction-tech\/","title":{"rendered":"Conversations in Construction: Tackling technology and attracting top talent"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/construction\/\" class=\"entry-header__link\">Construction<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tConversations in Construction: Tackling technology and attracting top talent\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-05-07T09:00:00-04:00\">May 7, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Conversations in Construction: Tackling technology and attracting top talent\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/conversations-in-construction-tech\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/dustinstephens\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/Dustin-Stephens-2-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/Dustin-Stephens-2-350x350.jpg 350w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/Dustin-Stephens-2.jpg 400w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Dustin Stephens<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-container-wrap -mode-full\"><div class=\"video-container\"><video\n\t\t\t\tclass=\"sage-video video-js vjs-default-skin \"\n\t\t\t\twidth=\"640\"\n\t\t\t\theight=\"360\"\n\t\t\t\tdata-setup='{ \"controls\": true, \"aspectRatio\" : \"16:9\", \"poster\": \"https:\/\/img.youtube.com\/vi\/qwAdpz-r7oQ\/maxresdefault.jpg\", \"techOrder\": [\"youtube\"], \"enablejsapi\": 1, \"origin\": \"https:\/\/www.sage.com\", \"sources\": [{ \"type\": \"video\/youtube\", \"src\": \"https:\/\/www.youtube.com\/watch?v=qwAdpz-r7oQ\"}], \"youtube\": { \"ytControls\": 0, \"cc_load_policy\": 3, \"modestbranding\": 1, \"hl\": \"en_US\", \"playsinline\": 1 } }'\n\t\t\t\tcrossorigin=\"\"><\/video><\/div><\/div>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-episode-2-tackling-technology-and-attracting-top-talent\">Episode 2: Tackling technology and attracting top talent<\/h4>\n\n\n\n<p>Welcome to the second installment of our \u201cConversations in Construction\u201d series, which strives to deliver actionable insights to help construction businesses weather challenges and continue to thrive,<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.sage.com\/en-us\/blog\/conversations-on-construction-talent\/?utm_medium=socialnetwork&amp;utm_campaign=NPS_FY24_GSO_owned_PR&amp;utm_source=linkedin&amp;utm_content=HS_6347c849-b54b-4cee-bb61-87037c95daed\" target=\"_blank\" rel=\"noreferrer noopener\">first episode<\/a> focused on navigating the skilled labor crisis in construction and touched on how businesses can recruit and retain top talent. Be sure to go back and listen if you missed it.<\/p>\n\n\n\n<p>In episode two, we highlight how the industry needs to look beyond the typical pool of applicants and appeal to a wider range of workers.<\/p>\n\n\n\n<p>Two groups that are underrepresented in the construction industry are women and younger workers.<\/p>\n\n\n\n<p>Women make up only <a href=\"https:\/\/www.bls.gov\/cps\/cpsaat18.htm\" target=\"_blank\" rel=\"noreferrer noopener\">around 11% of the construction workforce<\/a>, while boomers are retiring at a faster rate than next-generation workers are entering the industry.<\/p>\n\n\n\n<p>There&#8217;s a pressing need for innovative solutions to bridge this gap \u2013 this is where technology steps in.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-here-s-what-we-ll-cover\">Here&#8217;s what we&#8217;ll cover<\/h4>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-tech-forward-culture\" data-level=\"2\">Tech-forward culture<\/a><\/li><li><a href=\"#h-attracting-new-talent\" data-level=\"2\">Attracting new talent<\/a><\/li><li><a href=\"#h-learning-from-industry-peers\" data-level=\"2\">Learning from industry peers<\/a><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Conversations in Construction: Addressing skilled labor shortages, tackling technology, and attracting top talent<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>This e-book explores the challenges and innovations shaping today\u2019s construction world, offering actionable insights to empower businesses to not only adapt but thrive.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-721f373c-7d26-4d9e-970a-979c0d7771fc\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1300161760-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1300161760-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tech-forward-culture\">Tech-forward culture<\/h2>\n\n\n\n<p>Best-in-class company cultures are tech-forward.<\/p>\n\n\n\n<p>Businesses that adopt a tech-forward mindset understand that while change can be hard, it is necessary to grow.<\/p>\n\n\n\n<p>They\u2019re not scared to try new things and are constantly examining their processes and technologies to ensure they\u2019re optimizing their business operations.<\/p>\n\n\n\n<p>Tech-forward companies embed technology in their daily workflows, boosting communication, efficiency, and project outcomes.<\/p>\n\n\n\n<p>Companies that are utilizing the latest technological advancements are also more appealing to new talent and retain their existing talent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-technology-in-recruiting\">Technology in recruiting<\/h4>\n\n\n\n<p>Technology provides avenues to reach a broader pool of candidates.<\/p>\n\n\n\n<p>Digital platforms, such as social media and online job boards, enable businesses to showcase their culture and values to potential hires.<\/p>\n\n\n\n<p>Using innovative technologies, like virtual reality (VR) or augmented reality (AR), can offer immersive experiences, giving candidates a glimpse into the company&#8217;s work environment.<\/p>\n\n\n\n<p>This not only attracts diverse talent but also ensures a cultural fit from the outset.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-technology-as-a-retention-tool\">Technology as a retention tool<\/h4>\n\n\n\n<p>Employee retention is equally crucial.<\/p>\n\n\n\n<p>Technology can improve efficiency, enhance engagement, and increase job satisfaction levels.<\/p>\n\n\n\n<p>Platforms for remote work, flexible scheduling software, and communication tools can also help facilitate work-life balance.<\/p>\n\n\n\n<p>Additionally, technology can offer tools such as personalized learning platforms that foster professional growth and help ensure employees feel valued and invested in their careers.<\/p>\n\n\n\n<p>Technology investment is critical for businesses to remain competitive and appeal to top talent in today\u2019s business landscape.<\/p>\n\n\n\n<p>Top-performing construction businesses are investing heavily in technology, <a href=\"https:\/\/www.mckinsey.com\/industries\/private-equity-and-principal-investors\/our-insights\/from-start-up-to-scale-up-accelerating-growth-in-construction-technology.\" target=\"_blank\" rel=\"noreferrer noopener\">fueling record spending in the industry<\/a> in recent years.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Conversations in Construction: Addressing skilled labor shortages, tackling technology, and attracting top talent<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>This e-book explores the challenges and innovations shaping today\u2019s construction world, offering actionable insights to empower businesses to not only adapt but thrive.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-721f373c-7d26-4d9e-970a-979c0d7771fc\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1300161760-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1300161760-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-attracting-new-talent\">Attracting new talent<\/h2>\n\n\n\n<p>Additional strategies can also help businesses attract new talent to the industry:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-promoting-diversity-and-inclusion\">Promoting diversity and inclusion<\/h4>\n\n\n\n<p>Creating a welcoming and inclusive work environment where all employees feel respected and valued is essential for attracting diverse talent.<\/p>\n\n\n\n<p>Businesses can demonstrate a commitment to diversity and inclusion within the organization by implementing policies that support equal opportunities for everyone when it comes to recruitment, hiring, promotion, and leadership development.<\/p>\n\n\n\n<p>Attracting more women, minorities, and younger workers will help the industry create a more diverse and inclusive workforce that reflects the broader community and contributes to the industry&#8217;s long-term success.<\/p>\n\n\n\n<p><strong>Read more: <a href=\"https:\/\/www.sage.com\/en-us\/blog\/women-in-construction-2024-c1s-julie-strong\/\" target=\"_blank\" rel=\"noreferrer noopener\">Women in Construction Week \u2013 C1S Group CEO Julie Strong on how women can thrive in the industry<\/a><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-offer-modern-benefits\">Offer modern benefits<\/h4>\n\n\n\n<p>While competitive pay is appealing, a robust benefits package can provide extra incentive for potential employees.<\/p>\n\n\n\n<p>It is important for businesses to recognize the unique needs and priorities of underrepresented groups in construction.<\/p>\n\n\n\n<p>For example, childcare can be a barrier for many, especially working moms.<\/p>\n\n\n\n<p>Providing flexible work arrangements, generous parental leave policies, and other family-friendly benefits can help attract more diverse talent.<\/p>\n\n\n\n<p>Benefits that support work-life balance also help retain current employees.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-build-excitement-among-youth\"><strong>Build excitement among youth<\/strong><\/h4>\n\n\n\n<p>YYounger generations entering the workforce have grown up with technology and often seek opportunities that will allow them to sharpen their tech skills.<\/p>\n\n\n\n<p>However, construction does not have a reputation for being on the cutting edge of tech adoption, so it is important for businesses to flip this narrative and showcase innovative technologies, such as:<\/p>\n\n\n\n<p>3D printing, Building Information Modeling (BIM), robotics, and AI, that are driving advancement in the industry.<strong><\/strong><\/p>\n\n\n\n<p>Highlighting the high-tech, forward-thinking nature of the construction industry can help build excitement among early talent and attract tech-savvy individuals who are eager to contribute to the industry&#8217;s evolution.<\/p>\n\n\n\n<p>Another way to promote career opportunities in construction is to forge partnerships with community organizations, job fairs, high schools, trade schools, and colleges.<\/p>\n\n\n\n<p>This can help raise awareness of the diverse career paths available in the industry and facilitate pathways to employment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-bridge-the-skills-gap\">Bridge the skills gap<\/h4>\n\n\n\n<p>Businesses not only need to demonstrate their position as an industry leader, but they also must demonstrate their commitment to building future leaders.<\/p>\n\n\n\n<p>Offering training and skills development, mentorship programs, apprenticeships, and leadership development initiatives can help bridge the skills gap in construction.<\/p>\n\n\n\n<p>Providing equal access to these opportunities empowers underrepresented groups to advance in their careers, developing future generations of leaders.<\/p>\n\n\n\n<p><strong>Read more: <a href=\"https:\/\/www.sage.com\/en-us\/blog\/how-technology-can-help-you-recruit-and-retain-top-talent\/\" target=\"_blank\" rel=\"noreferrer noopener\">How technology can help you recruit and retain top talent<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learning-from-industry-peers\">Learning from industry peers<\/h2>\n\n\n\n<p>Technology will continue to play a vital role in helping businesses be more efficient, improve employee satisfaction, and attract new talent to the industry.<\/p>\n\n\n\n<p>Top construction businesses are leading the way in benefiting from tech advancements and transforming their company culture, resulting in impressive recruitment and retention rates.&nbsp;<\/p>\n\n\n\n<p>Watch <a href=\"https:\/\/www.youtube.com\/watch?v=qwAdpz-r7oQ\" target=\"_blank\" rel=\"noreferrer noopener\">Conversations in Construction: Tackling Tech and Attracting Top Talent<\/a> to get more insights from my discussions with three construction leaders, as they share their experiences in adopting a tech-forward culture and attracting top industry talent.<\/p>\n\n\n\n<p><strong>Matt Abeles <\/strong>is Vice President of Construction Technology and Innovation for the <a href=\"https:\/\/www.abc.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Associated Builders and Contractors<\/a>, a national construction-industry trade association established in 1950 that represents more than 23,000 members. Founded on the merit-shop philosophy, ABC and its 68 chapters help members develop people, win work, and deliver that work safely, ethically and profitably for the betterment of their local communities.<\/p>\n\n\n\n<p><strong>Julie Strong<\/strong> is owner and CEO of <a href=\"https:\/\/c1sinc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">C1S Group<\/a>, an award-winning full-service engineering and construction firm that specializes in design and installation projects for existing facilities.<\/p>\n\n\n\n<p><strong>Thomas Cochran<\/strong> is CFO at <a href=\"https:\/\/www.newwestbc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">New West Building Company<\/a>, a residential and commercial builder that values proactive collaboration and transparency and utilizes the latest technologies to deliver streamlined, high-quality projects.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>By effectively using technology, businesses will stay ahead of the curve and create a workplace where individuals feel valued and empowered \u2013 the type of culture that fosters innovation and growth.<\/p>\n\n\n\n<p>Watch episode two of <a href=\"https:\/\/www.youtube.com\/watch?v=qwAdpz-r7oQ\" target=\"_blank\" rel=\"noreferrer noopener\">Conversations in Construction: Tackling Tech and Attracting Top Talent<\/a> to learn more about how businesses are adopting a tech-forward mindset to optimize their operations and bring in new workers.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As part of the Conversations in Construction video series, Construction and Real Estate VP Dustin Stephens and industry experts examine some of the unique challenges and 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