{"id":24210,"date":"2024-07-31T08:59:56","date_gmt":"2024-07-31T12:59:56","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=24210"},"modified":"2024-07-30T09:00:11","modified_gmt":"2024-07-30T13:00:11","slug":"build-your-billing-kpis","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/build-your-billing-kpis\/","title":{"rendered":"How to build your SaaS billing and its KPIs"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to build your SaaS billing and its KPIs\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-07-31T08:59:56-04:00\">July 31, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to build your SaaS billing and its KPIs\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/build-your-billing-kpis\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/david-appel\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/David-Appel-headshot-2023-1.jpg\" class=\"entry-author__image\" alt=\"David headshot\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>You could have the best SaaS product in the world, but if you haven&#8217;t fine-tuned your billing strategy and don&#8217;t know which KPIs to track, you&#8217;ll <strong>still<\/strong> have difficulty gaining long-term traction. <\/p>\n\n\n\n<p>Taking the time to strategically build your billing and its KPIs is a crucial part of driving long-term revenue.<\/p>\n\n\n\n<p>In this post, we&#8217;ll walk you through the \u201cnew school&#8221; method of SaaS billing. <\/p>\n\n\n\n<p>We&#8217;ll also review essential billing best practices for finance leaders, how to create predictability across the buyer&#8217;s journey, the problems with manual billing, and more. <\/p>\n\n\n\n<p>Keep reading if you&#8217;re ready to optimize this crucial accounting workflow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-here-s-what-we-ll-cover\">Here&#8217;s what we&#8217;ll cover<\/h4>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-key-points-to-remember\" data-level=\"2\">Key points to remember<\/a><\/li><li><a href=\"#h-creating-predictability-across-the-buyer-s-journey\" data-level=\"2\">Creating predictability across the buyer&#8217;s journey<\/a><\/li><li><a href=\"#h-old-school-saas-billing\" data-level=\"2\">Old school SaaS billing<\/a><\/li><li><a href=\"#h-the-new-school-workflow\" data-level=\"2\">The new school workflow<\/a><\/li><li><a href=\"#h-types-of-billing-models-to-consider\" data-level=\"2\">Types of billing models to consider<\/a><\/li><li><a href=\"#h-enterprise-tools-to-optimize-your-billing\" data-level=\"2\">Enterprise tools to optimize your billing<\/a><\/li><li><a href=\"#h-workboard\" data-level=\"2\">WorkBoard<\/a><\/li><li><a href=\"#h-sage-ahead\" data-level=\"2\">Sage Ahead<\/a><\/li><li><a href=\"#h-get-expert-best-practices-for-saas-billing\" data-level=\"2\">Get expert best practices for SaaS billing<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-points-to-remember\"><strong>Key points to remember<\/strong><\/h2>\n\n\n\n<p>When you&#8217;re building your organization&#8217;s billing strategy, make sure you&#8217;re starting out with the right goals in mind.<\/p>\n\n\n\n<p>The primary objective of your billing model is to drive recurring revenue. But to accomplish that, your approach should also:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-keep-things-simple\"><strong>Keep things simple<\/strong><\/h4>\n\n\n\n<p>Your billing strategy should be frictionless and require as little effort as possible from your users. Customers don&#8217;t want to jump through hoops to pay for their software subscriptions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-encourage-product-usage\">Encourage product usage<\/h4>\n\n\n\n<p>Ask yourself, \u201cIf I were one of our users, would this billing model make me want to <strong>keep using the product<\/strong>?&#8221; A poorly executed billing strategy can drive users away if you&#8217;re not careful.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-incentivize-your-gtm-to-drive-adoption\"><strong>Incentivize your GTM to drive adoption<\/strong><\/h4>\n\n\n\n<p>Your billing model should mesh with your overall go-to-market (GTM) strategy to drive ongoing user adoption.<\/p>\n\n\n\n<p>If you can do all that, you&#8217;ll be well on your way. But there&#8217;s more to consider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-predictability-across-the-buyer-s-journey\"><strong>Creating predictability across the buyer&#8217;s journey<\/strong><\/h2>\n\n\n\n<p>To set your company up for long-term billing success, you should decide on specific objectives and key performance indicators (KPIs) for each stage of the buyer&#8217;s journey. <\/p>\n\n\n\n<p>For most SaaS and recurring revenue companies, the customer lifecycle can be divided into three sections.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-product-led-growth\"><strong>1. Product-led growth<\/strong><\/h4>\n\n\n\n<p>Many recurring revenue companies pursue a product-led growth (PLG) strategy. <\/p>\n\n\n\n<p>In this approach to SaaS growth, the product builds its own momentum by fueling signups and subscription expansions, assisted by marketing. Organizations often combine PLG and sales-led growth tactics.<\/p>\n\n\n\n<p>Your activation or signup numbers are the main KPI you&#8217;ll want to track at this stage.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-sales\"><strong>2. Sales<\/strong><\/h4>\n\n\n\n<p>After users have signed up for your product, you&#8217;ll want to focus on additional sales opportunities. For a PLG company, that usually means upselling and cross-selling your existing customers.<\/p>\n\n\n\n<p>New subscription commitments should be your primary KPI for this point in the buyer&#8217;s journey.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-post-sales\"><strong>3. Post-sales<\/strong><\/h4>\n\n\n\n<p>For recurring revenue companies, the final step is to keep customers engaged for the long run. <\/p>\n\n\n\n<p>To gauge the success of your post-sales customer relationships, track your net dollar retention, which shows how much revenue you retain from existing contracts. <\/p>\n\n\n\n<p>Your customer renewal rate is another great metric to watch.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e8c866e7bdc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e8c866e7bdc\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"810\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/Blog-2-Image-1-817x810.jpg\" alt=\"\" class=\"wp-image-24215\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/Blog-2-Image-1-817x810.jpg 817w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/Blog-2-Image-1-768x761.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/07\/Blog-2-Image-1.jpg 1416w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Next, you need to review your billing workflows and tech stack. <\/p>\n\n\n\n<p>Are you still using legacy tools and processes? <\/p>\n\n\n\n<p>If so, this \u201cold school&#8221; approach to SaaS billing might be holding your company back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-old-school-saas-billing\"><strong>Old school SaaS billing<\/strong><\/h2>\n\n\n\n<p>Old school SaaS billing is <strong>manual<\/strong>, risky, and very labor-intensive. The odds of a billing error substantially increase when you rely on manual data entry and invoicing.<\/p>\n\n\n\n<p>As an example, here&#8217;s a step-by-step breakdown of what usage billing looks like in a manual accounting department.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Track usage and record customer data.<\/li>\n\n\n\n<li>Manually tally usage metrics and rates at the end of each month.<\/li>\n\n\n\n<li>Calculate each user&#8217;s monthly charge based on usage levels.<\/li>\n\n\n\n<li>Manually key that data into your invoice system\u2013and hope a mistake isn&#8217;t made.<\/li>\n\n\n\n<li>Create an invoice that itemizes entries for services and rates.<\/li>\n\n\n\n<li>Repeat this <strong>entire <\/strong>process from beginning to end every month.<\/li>\n<\/ol>\n\n\n\n<p>Over time, legacy billing becomes very expensive, regardless of your specific billing model. Between hours of manual work each month and fixing the inevitable employee errors, manual SaaS billing requires a serious commitment of time and resources.<\/p>\n\n\n\n<p>Luckily, you&#8217;re only stuck with manual accounting workflows if you choose to be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-new-school-workflow\"><strong>The new school workflow<\/strong><\/h2>\n\n\n\n<p>Accounting AI and financial process automation have opened up a new world of efficiency around SaaS billing.<\/p>\n\n\n\n<p>Let&#8217;s see what usage-based billing looks like when you bring accounting AI into the mix.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Automatically track and record customer usage data and price metering.<\/li>\n\n\n\n<li>Instantly send that data to your billing system, with no double entry required.<\/li>\n\n\n\n<li>Your billing system automatically calculates the correct bill for every customer.<\/li>\n\n\n\n<li>Your billing system automatically generates correctly priced and itemized invoices.<\/li>\n\n\n\n<li>Invoices are sent to customers with easy pay options or even autopay.<\/li>\n<\/ol>\n\n\n\n<p>Automation makes usage billing\u2013or any other billing model\u2013a breeze to implement. No matter how your company bills its customers, the new school approach saves time, money, and hassle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-billing-models-to-consider\"><strong>Types of billing models to consider<\/strong><\/h2>\n\n\n\n<p>Knowing the different approaches to SaaS billing can help you tailor your billing strategy to your company&#8217;s goals and objectives. <\/p>\n\n\n\n<p>Below are some popular billing methods that offer a simple and frictionless user experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-flat-rate\"><strong>Flat rate<\/strong><\/h4>\n\n\n\n<p>Flat rate pricing is as simple as it gets. <\/p>\n\n\n\n<p>Your customer pays a set price for a given amount of monthly use, which resets at the end of the billing period.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-threshold\"><strong>Threshold<\/strong><\/h4>\n\n\n\n<p>Threshold billing offers customers different usage allotments at various price points. <\/p>\n\n\n\n<p>As with flat rate billing, customers&#8217; usage allotments are reset monthly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-rollover\"><strong>Rollover<\/strong><\/h4>\n\n\n\n<p>Rollover billing can be applied to flat rate or threshold pricing. <\/p>\n\n\n\n<p>The basic idea is the same, except customers&#8217; unused credits roll over to the next billing period.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-usage-billing\"><strong>Usage billing<\/strong><\/h4>\n\n\n\n<p>Also called pay-as-you-go, usage billing allows customers to pay for as little or as much product usage as they need in a given billing cycle. <\/p>\n\n\n\n<p>It&#8217;s transparent, and customers can come and go as they please.<\/p>\n\n\n\n<p>However, you&#8217;ll need to ensure that your finance tech stack can <a href=\"https:\/\/www.sage.com\/en-us\/blog\/modern-usage-billing-is-your-finance-tech-stack-ready\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>handle usage SaaS billing<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Having the right enterprise tools in your department can set you up for success regardless of your specific billing strategy. Let&#8217;s take a look at two of the leading enterprise solutions on the market for startups.\u00a0<\/p>\n\n\n\n<p><strong>Read more: <a href=\"https:\/\/www.sage.com\/en-us\/blog\/a-straightforward-pricing-guide-models-strategies-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">A straightforward pricing guide: models, strategies, examples<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enterprise-tools-to-optimize-your-billing\"><strong>Enterprise tools to optimize your billing<\/strong><\/h2>\n\n\n\n<p>SaaS finance leaders know that the best billing results come from a well-built tech stack. <\/p>\n\n\n\n<p> Sage Ahead and WorkBoard are specifically built to give enterprises clarity and confidence in their decision-making and business workflows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-workboard\"><strong>WorkBoard<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.workboard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WorkBoard<\/strong><\/a> is the leading enterprise strategy execution platform. <\/p>\n\n\n\n<p>Customers can leverage advanced generative AI (GenAI) capabilities to align, measure, and execute on strategy more predictably and profitably. <\/p>\n\n\n\n<p>WorkBoard helps companies align on their objectives and key results and drive the behaviors and operating model needed to achieve them.WorkBoard gives you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detailed dashboards to build and track your objectives and key results (OKRs) for your billing strategy<\/li>\n\n\n\n<li>The ability to save 6-12 months of execution time on key objectives<\/li>\n\n\n\n<li>Cross-functional visibility into different teams&#8217; performance, and much more<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sage-ahead\"><strong>Sage Ahead<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-us\/sage-business-cloud\/intacct\/resources\/product-demos\/sage-ahead-for-startups-saas-intelligence-and-dashboard-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sage Ahead<\/strong><\/a> uses GenAI to provide SaaS finance leaders with real-time business intelligence. <\/p>\n\n\n\n<p>It&#8217;s expertly geared for the competitive startup landscape and has everything you need to establish product-market fit, optimize your GTM strategy, and build your company&#8217;s billing and KPIs.<\/p>\n\n\n\n<p>Sage Ahead offers finance teams:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated KPI dashboards and financial reports<\/li>\n\n\n\n<li>Low-variance GenAI billing forecasts<\/li>\n\n\n\n<li>500+ frictionless billing scenarios to help you win your market, and much more<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-expert-best-practices-for-saas-billing\"><strong>Get expert best practices for SaaS billing<\/strong><\/h2>\n\n\n\n<p>SaaS finance is <strong>complex<\/strong>, and that&#8217;s especially true of billing workflows. <\/p>\n\n\n\n<p>That&#8217;s why 2,000+ SaaS finance leaders, investors, and industry experts digitally gathered last month at the Modern SaaS Finance Forum to discuss what <strong>SaaS finance success <\/strong>looks like in 2024 and beyond.<\/p>\n\n\n\n<p>Hosted by Sage Intacct, this full-day event was divided into 20-minute sessions led by peer finance professionals at some of today&#8217;s top SaaS, high-tech, and AI companies.<\/p>\n\n\n\n<p>We received such great feedback that we&#8217;ve made the forum sessions available to download. <\/p>\n\n\n\n<p>You can access them<a href=\"https:\/\/sagesaas.vfairs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>here<\/strong><\/a>.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you stuck on the hamster wheel of \u201cold school\u201d SaaS billing? Discover modern billing tools and strategies on our blog.<\/p>\n","protected":false},"author":1433,"featured_media":20292,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[48,49],"tags":[427,396],"business_type":[],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[501],"coauthors":[599],"class_list":["post-24210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","category-trends-insights","tag-cfo","tag-cfo-3-0"],"sage_meta":{"region":"en-us","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1409751960.jpg","imagine_tags":{"501":"Subscription Saas David Appel"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/24210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=24210"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/24210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/20292"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=24210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=24210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=24210"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=24210"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=24210"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=24210"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=24210"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=24210"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=24210"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=24210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}