{"id":25978,"date":"2024-11-15T09:00:00","date_gmt":"2024-11-15T14:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=25978"},"modified":"2025-07-17T14:22:04","modified_gmt":"2025-07-17T18:22:04","slug":"sage-for-saas-and-technology-real-time-kpis-for-efficient-growth","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/sage-for-saas-and-technology-real-time-kpis-for-efficient-growth\/","title":{"rendered":"Sage for SaaS and Technology: real-time KPIs for efficient growth"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tSage for SaaS and Technology: real-time KPIs for efficient growth\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-11-15T09:00:00-05:00\">November 15, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Sage for SaaS and Technology: real-time KPIs for efficient growth\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/sage-for-saas-and-technology-real-time-kpis-for-efficient-growth\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/david-appel\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/David-Appel-headshot-2023-1.jpg\" class=\"entry-author__image\" alt=\"David headshot\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n\n\n<p>Today&#8217;s technology landscape moves more rapidly than ever before, and competition for startup venture capital has never been fiercer. <\/p>\n\n\n\n<p>If you want to compete and thrive as a company, you need a real-time connection to your SaaS metrics. <\/p>\n\n\n\n<p>You can&#8217;t afford to strategize using outdated financial reports with stale data that no longer reflects reality. <\/p>\n\n\n\n<p>You also need investor KPIs that align with your startup&#8217;s growth phase and funding objectives. <\/p>\n\n\n\n<p>Otherwise, you&#8217;ll have a hard time securing the capital you need for smooth and efficient growth. <\/p>\n\n\n\n<p>Here, we explore how Sage&#8217;s new software bundle, Sage for SaaS and Technology, helps tech companies sail through their funding rounds and unlock efficient growth at any stage with real-time SaaS KPIs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-here-s-what-we-ll-cover\">Here&#8217;s what we&#8217;ll cover<\/h4>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-kpis-are-crucial-for-startups-but-manual-saas-metrics-can-harm-growth-efficiency\" data-level=\"2\">KPIs are crucial for startups, but manual SaaS metrics can harm growth efficiency<\/a><\/li><li><a href=\"#h-sage-for-saas-and-technology-is-packed-with-investor-metrics-for-every-growth-stage\" data-level=\"2\">Sage for SaaS and Technology is packed with investor metrics for every growth stage<\/a><\/li><li><a href=\"#h-early-stage-pre-seed-and-seed-rounds\" data-level=\"2\">Early stage: pre-seed and seed rounds<\/a><\/li><li><a href=\"#h-growth-stage-series-a-and-series-b\" data-level=\"2\">Growth stage: Series A and Series B<\/a><\/li><li><a href=\"#h-late-stage-series-c-and-pre-ipo\" data-level=\"2\">Late stage: Series C+ and pre-IPO<\/a><\/li><li><a href=\"#h-sage-s-guided-implementation-offers-immediate-value\" data-level=\"2\">Sage&#8217;s guided implementation offers immediate value<\/a><\/li><li><a href=\"#h-unlock-frictionless-growth-with-real-time-kpis-and-automated-saas-metrics\" data-level=\"2\">Unlock frictionless growth with real-time KPIs and automated SaaS metrics<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kpis-are-crucial-for-startups-but-manual-saas-metrics-can-harm-growth-efficiency\"><strong>KPIs are crucial for startups, but manual SaaS metrics can harm growth efficiency<\/strong><\/h2>\n\n\n\n<p>For SaaS CFOs, your KPIs are essential strategic guideposts along your company&#8217;s journey to IPO. <\/p>\n\n\n\n<p>They tell you whether your strategies are working effectively, how your customers feel about your products, and whether you need to change course to hit your financial goals. <\/p>\n\n\n\n<p>On top of all that, it&#8217;s impossible for startups to<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hit-your-funding-objectives-across-your-company-lifecycle\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>progress through funding rounds<\/strong><\/a> without robust SaaS metrics because investors need to see very specific KPIs at each growth stage.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f7748c9b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f7748c9b2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"810\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Sage-for-Technology_-real-time-KPIs-for-efficient-growth-Image-1-817x810.jpg\" alt=\"A screenshot of the Sage Intacct SaaS Metrics dashboard.\" class=\"wp-image-25981\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Sage-for-Technology_-real-time-KPIs-for-efficient-growth-Image-1-817x810.jpg 817w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Sage-for-Technology_-real-time-KPIs-for-efficient-growth-Image-1-768x761.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Sage-for-Technology_-real-time-KPIs-for-efficient-growth-Image-1.jpg 1416w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>When SaaS companies rely on manual accounting to calculate and update their metrics, it&#8217;s hard to achieve the level of speed and fluidity that a scaling startup needs to win its market.<\/p>\n\n\n\n<p>Beyond that, when organizations operate manually, errors steadily creep into their metrics, harming the accuracy of financial reports and limiting stakeholders&#8217; ability to build growth strategies.<\/p>\n\n\n\n<p>Manual SaaS metrics can also spell disaster for your startup&#8217;s funding rounds. <\/p>\n\n\n\n<p>Imagine going into an important meeting for your Series A round and having to explain to investors that you don&#8217;t have all the data they&#8217;re requesting because your finance team is still crunching the numbers. <\/p>\n\n\n\n<p>Or sending out an investor email with KPI corrections because someone in accounting made a mistake, and you gave out inaccurate data.<\/p>\n\n\n\n<p>There&#8217;s absolutely no question that SaaS metrics are essential for startup growth. <\/p>\n\n\n\n<p>However, the way you work with your KPIs matters just as much as having them in the first place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sage-for-saas-and-technology-is-packed-with-investor-metrics-for-every-growth-stage\"><strong>Sage for SaaS and Technology is packed with investor metrics for every growth stage<\/strong><\/h2>\n\n\n\n<p>With<strong> <a href=\"https:\/\/www.sage.com\/en-us\/industry\/subscription-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage for SaaS and Technology<\/a><\/strong>, startups can achieve smooth and efficient growth with real-time metrics fueled by best-in-class accounting AI.&nbsp; <\/p>\n\n\n\n<p>The software bundle supplies 200+ SaaS KPIs that venture capital investors prioritize at different funding stages, from pre-seed all the way to IPO and beyond.<\/p>\n\n\n\n<p>As your company&#8217;s accounting requirements grow more complex, the software&#8217;s functionality seamlessly expands to keep pace with your operational needs. <\/p>\n\n\n\n<p>This empowers companies to start small and scale big.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-early-stage-pre-seed-and-seed-rounds\"><strong>Early stage: pre-seed and seed rounds<\/strong><\/h2>\n\n\n\n<p>For your pre-seed and seed rounds, you&#8217;ll need to prove to investors that your revenue model is viable, there&#8217;s a strong product-market fit, and your product provides ongoing value to customers. <\/p>\n\n\n\n<p>Each of these objectives requires specific KPIs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cash flow: <\/strong>Investors want to see that your cash inflows and outflows make for a sustainable business and that you&#8217;re being resourceful with your capital.<\/li>\n\n\n\n<li><strong>Customer lifetime value: <\/strong>A high average customer lifetime value (CLTV) shows investors that users derive lasting value from your product, fueling reliable subscription revenue.<\/li>\n\n\n\n<li><strong>Customer acquisition cost: <\/strong>At this stage, investors need to see a low customer acquisition cost (CAC) to prove that your revenue model is not only profitable but efficient. That means they&#8217;ll be looking for a low CAC to CLTV ratio.<\/li>\n<\/ul>\n\n\n\n<p>Sage for SaaS and Technology can help you give early-stage SaaS investors the metrics they care most about: CLTV, CAC, monthly and annual recurring revenue (MRR and ARR), and dozens more, all updated in real time and available in clear <a href=\"https:\/\/www.sage.com\/en-us\/blog\/what-is-a-real-time-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">dashboard<\/a> formats.<\/p>\n\n\n\n<p>The software bundle has everything early-stage startups need to confidently prove their revenue model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-growth-stage-series-a-and-series-b\"><strong>Growth stage: Series A and Series B<\/strong><\/h2>\n\n\n\n<p>By the time you&#8217;re seeking your Series A funding, your startup will likely be generating between $2 million and $15 million in ARR. At this point, you&#8217;re scaling in a very real way. <\/p>\n\n\n\n<p>However, investors will have a new set of KPI-related hoops you&#8217;ll have to jump through to prove the effectiveness of your recurring revenue model.<\/p>\n\n\n\n<p>In your prior funding rounds, you established product-market fit and ongoing product value that keeps users hooked. <\/p>\n\n\n\n<p>At the growth stage, investors want to see that your company can keep building on the momentum it&#8217;s generated up to this point. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-us\/industry\/subscription-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage for SaaS and Technology<\/a> equips your finance team with all the metrics you need for success as a growth stage startup:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue churn<\/li>\n\n\n\n<li>Customer churn<\/li>\n\n\n\n<li>Net dollar retention<\/li>\n\n\n\n<li>Net change in CMRR<\/li>\n\n\n\n<li>Upsells, renewals, and more<\/li>\n<\/ul>\n\n\n\n<p>Sage&#8217;s software bundle for startups has all the KPIs that CFOs need to display dynamic growth for their Series A and Series B rounds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-late-stage-series-c-and-pre-ipo\"><strong>Late stage: Series C+ and pre-IPO<\/strong><\/h2>\n\n\n\n<p>By your Series C funding round, you&#8217;ve likely got an IPO in your near-term future. <\/p>\n\n\n\n<p>You might also choose to pursue a Series D, Series E, or even a Series F funding round to better position your company to go public. <\/p>\n\n\n\n<p>As a late stage startup, you need to prove to investors that your business and revenue model are predictable, repeatable, and capable of a sustained and self-fueling upward trajectory.<\/p>\n\n\n\n<p>Sage for SaaS and Technology can help late stage startups achieve that with automated real-time KPIs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gross margin:<\/strong> A high gross margin gives investors confidence that your company is being resourceful with its expenses. It also shows that your startup is achieving cost-effective growth.<\/li>\n\n\n\n<li><strong>Operating profit margin: <\/strong>An attractive operating profit margin shows investors that your startup is financially healthy and can keep scaling even without further injections of venture capital.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d6f7748dd89&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d6f7748dd89\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Sage-for-Technology_-real-time-KPIs-for-efficient-growth-Image-2.jpg\" alt=\"A screenshot of the Sage Intacct Role-based CFO dashboard.\" class=\"wp-image-25984\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Sage-for-Technology_-real-time-KPIs-for-efficient-growth-Image-2.jpg 1024w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Sage-for-Technology_-real-time-KPIs-for-efficient-growth-Image-2-768x525.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>International currencies: <\/strong>For your Series C funding round, investors want to see that your company&#8217;s cash flow is made up of a strong mix of currencies. This lets them know that your startup has built momentum as a global enterprise and will likely continue experiencing strong international growth.<\/li>\n<\/ul>\n\n\n\n<p>In addition to the metrics you need to secure funding as a late stage startup, Sage for SaaS and Technology includes everything you need to thrive as a global public company: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>automated revenue recognition and billing forecasts, <\/li>\n\n\n\n<li>role-based KPI dashboards, <\/li>\n\n\n\n<li>capitalization tables, <\/li>\n\n\n\n<li>multi-entity accounting, <\/li>\n\n\n\n<li>and much more.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sage-s-guided-implementation-offers-immediate-value\"><strong>Sage&#8217;s guided implementation offers immediate value<\/strong><\/h2>\n\n\n\n<p>No matter what growth stage your startup is at, you can&#8217;t afford to slow your company down with a drawn-out and complex software deployment. <\/p>\n\n\n\n<p>Your competition will be speeding past you as you&#8217;re sitting on the sidelines onboarding with your new accounting suite. <\/p>\n\n\n\n<p>You could lose significant ground by the time you&#8217;re up and running.<\/p>\n\n\n\n<p>Sage for SaaS and Technology features a simple guided implementation for immediate time-to-value. <\/p>\n\n\n\n<p>Built on best practices that Sage has honed over several decades and thousands of software deployments, the guided implementation allows you and your team to hit the ground running with frictionless finance automation to scale through IPO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unlock-frictionless-growth-with-real-time-kpis-and-automated-saas-metrics\"><strong>Unlock frictionless growth with real-time KPIs and automated SaaS metrics<\/strong><\/h2>\n\n\n\n<p>When raising and deploying capital, almost nothing is more important than having real-time, centralized access to your SaaS KPIs.<\/p>\n\n\n\n<p>To learn more about how Sage&#8217;s software bundle can revolutionize the way you manage your metrics, <strong><a href=\"https:\/\/www.sage.com\/en-us\/sage-business-cloud\/intacct\/resources\/product-tours\/saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/strong><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SaaS metrics are crucial for efficient startup growth. Sage for SaaS and Technology gives CFOs real-time KPIs for frictionless growth from pre-seed to IPO. <\/p>\n","protected":false},"author":1433,"featured_media":25070,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[46,48],"tags":[427,346,304,154],"business_type":[41],"lilypad":[],"context":[],"industry":[450],"persona":[100],"imagine_tag":[471,501],"coauthors":[599],"class_list":["post-25978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-technology-innovation","tag-cfo","tag-cloud-technology","tag-digital-transformation","tag-technology","business_type-growing-business","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/08\/Sage_BrandShootNC_Feb2024_HR-Professionals_2773.jpeg","imagine_tags":{"471":"SaaS","501":"Subscription Saas David Appel"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/25978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=25978"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/25978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/25070"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=25978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=25978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=25978"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=25978"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=25978"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=25978"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=25978"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=25978"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=25978"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=25978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}