{"id":25987,"date":"2024-11-14T09:00:00","date_gmt":"2024-11-14T14:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=25987"},"modified":"2024-11-12T07:20:27","modified_gmt":"2024-11-12T12:20:27","slug":"sage-for-saas-and-technology-enjoy-frictionless-growth","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/sage-for-saas-and-technology-enjoy-frictionless-growth\/","title":{"rendered":"Sage for SaaS and Technology: enjoy frictionless growth"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tSage for SaaS and Technology: enjoy frictionless growth\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2024-11-14T09:00:00-05:00\">November 14, 2024<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Sage for SaaS and Technology: enjoy frictionless growth\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/sage-for-saas-and-technology-enjoy-frictionless-growth\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/david-appel\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/David-Appel-headshot-2023-1.jpg\" class=\"entry-author__image\" alt=\"David headshot\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>For startups, growth is almost always seen in a positive light. <\/p>\n\n\n\n<p>After all, it&#8217;s what brings in recurring revenue and keeps investors happy. <\/p>\n\n\n\n<p>However, SaaS CFOs need to take a more nuanced view of startup growth. If you don&#8217;t set your company up for frictionless growth across its entire lifecycle, you&#8217;ll start to encounter logistical problems and growing pains as your accounting software strains under increasing transaction loads. <\/p>\n\n\n\n<p>This makes it difficult to scale smoothly and can even jeopardize your funding rounds. <\/p>\n\n\n\n<p>Sage&#8217;s new software bundle, Sage for SaaS and Technology, is opening the doors to seamless growth throughout the startup lifecycle. <\/p>\n\n\n\n<p>In this post, we explore how Sage for SaaS and Technology eliminates startup growing pains with frictionless finance automation and business intelligence to scale through IPO.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-here-s-what-we-ll-cover\">Here&#8217;s what we&#8217;ll cover<\/h4>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-why-is-frictionless-growth-vital-for-saas-startups\" data-level=\"2\">Why is frictionless growth vital for SaaS startups?<\/a><\/li><li><a href=\"#h-how-does-sage-for-saas-and-technology-enable-frictionless-growth\" data-level=\"2\">How does Sage for SaaS and Technology enable frictionless growth?<\/a><\/li><li><a href=\"#h-dismantle-data-silos-with-a-single-source-of-truth\" data-level=\"2\">Dismantle data silos with a single source of truth<\/a><\/li><li><a href=\"#h-secure-venture-capital-funding-with-real-time-investor-metrics\" data-level=\"2\">Secure venture capital funding with real-time investor metrics<\/a><\/li><li><a href=\"#h-handle-complex-revenue-recognition-scenarios-at-the-press-of-a-button\" data-level=\"2\">Handle complex revenue recognition scenarios at the press of a button<\/a><\/li><li><a href=\"#h-speed-up-time-to-value-with-sage-s-guided-deployment-process\" data-level=\"2\">Speed up time-to-value with Sage&#8217;s guided deployment process<\/a><\/li><li><a href=\"#h-frictionless-finance-automation-and-intelligence-to-grow-through-ipo-nbsp\" data-level=\"2\">Frictionless finance automation and intelligence to grow through IPO&nbsp;<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-frictionless-growth-vital-for-saas-startups\"><strong>Why is frictionless growth vital for SaaS startups?<\/strong><\/h2>\n\n\n\n<p>As a SaaS CFO, you&#8217;re responsible for ensuring that your startup&#8217;s accounting systems and workflows can keep pace with the demands of rapid growth. <\/p>\n\n\n\n<p>Growth puts pressure on your accounting software, little by little, until something finally goes wrong and you start having problems.<\/p>\n\n\n\n<p>It might start with something simple, like financial reports coming in a bit late. <\/p>\n\n\n\n<p>Or maybe inaccuracies begin showing up in your data because you&#8217;ve let silos become the company norm.<\/p>\n\n\n\n<p>Those problems will compound and continue to escalate until they interfere with your startup&#8217;s growth trajectory, and the issues become more severe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Funding rounds go south because you don&#8217;t have the metrics investors need to see at your growth stage.<\/li>\n\n\n\n<li>Data silos make it difficult for teams to align on strategic initiatives, leading to missed revenue opportunities.<\/li>\n\n\n\n<li>Your revenue recognition processes start to fail under the strain of growth, introducing compliance risks.<\/li>\n\n\n\n<li>Eventually, you have to upgrade your software altogether, distracting you from crucial goals and slowing your startup&#8217;s growth.<\/li>\n<\/ul>\n\n\n\n<p>Without a doubt, startup growth is something you should pursue aggressively as a CFO. <\/p>\n\n\n\n<p>But if you don&#8217;t stop to ask how you&#8217;re going to scale smoothly, your SaaS company can count on growing pains along the way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-sage-for-saas-and-technology-enable-frictionless-growth\"><strong>How does Sage for SaaS and Technology enable frictionless growth?<\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.sage.com\/en-us\/industry\/subscription-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage for SaaS and Technology<\/a><\/strong> was built with startups in mind, and SaaS CFOs in particular. <\/p>\n\n\n\n<p>You need to be nimble to win your market, and you can&#8217;t afford to slow down every 12 to 24 months to upgrade your accounting software as your company grows.<\/p>\n\n\n\n<p>Sage for SaaS and Technology has everything SaaS companies need to scale through IPO and beyond while avoiding traditional startup growth pains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dismantle-data-silos-with-a-single-source-of-truth\"><strong>Dismantle data silos with a single source of truth<\/strong><\/h2>\n\n\n\n<p>As your startup scales, the amount of customer and financial data you work with scales alongside it. <\/p>\n\n\n\n<p>Without a centralized data source, known as a single source of truth (SSOT), departments inevitably become silos.<\/p>\n\n\n\n<p>With each team updating its own data, departments begin to lose touch with one another. <\/p>\n\n\n\n<p>When that happens, it\u2019s difficult for startups to strategize effectively, supply accurate metrics to investors, and operate competitively in their market. <\/p>\n\n\n\n<p>Data silos also leave startups vulnerable to <a href=\"https:\/\/www.sage.com\/en-us\/blog\/hidden-cyber-risks-of-financial-data-silos-for-saas-companies\/\"><strong>data breaches<\/strong><\/a> and other cyber risks.<\/p>\n\n\n\n<p>Sage for SaaS and Technology gives finance leaders a centralized SSOT for all their company&#8217;s financial data:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time SaaS metrics and KPIs<\/li>\n\n\n\n<li>Automated revenue recognition<\/li>\n\n\n\n<li>Investor capitalization tables<\/li>\n\n\n\n<li>Connect your accounting suite to Salesforce<\/li>\n\n\n\n<li>Seamlessly connect to Sage&#8217;s 350+ integration partners<\/li>\n<\/ul>\n\n\n\n<p>With real-time business intelligence from an SSOT, you never have to waste time assembling and updating data. <\/p>\n\n\n\n<p>Stakeholders can strategize in unison, helping your business scale smoothly across its lifecycle to IPO and beyond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-secure-venture-capital-funding-with-real-time-investor-metrics\"><strong>Secure venture capital funding with real-time investor metrics<\/strong><\/h2>\n\n\n\n<p>As your startup matures, your <a href=\"https:\/\/www.sage.com\/en-us\/blog\/hit-your-funding-objectives-across-your-company-lifecycle\/\"><strong>funding objectives<\/strong><\/a> will change. <\/p>\n\n\n\n<p>At each stage of a startup&#8217;s growth journey, investors need to evaluate very specific KPIs to justify further funding:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Early stage: <\/strong>For startups, this phase encompasses your pre-seed, seed, and Series A funding rounds. Investors will be looking for high customer lifetime value (CLTV), strong cash flow, and a low customer acquisition cost (CAC).&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d176d062c2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d176d062c2d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"810\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Image-1-817x810.jpg\" alt=\"\" class=\"wp-image-25990\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Image-1-817x810.jpg 817w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Image-1-768x761.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Image-1.jpg 1416w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth stage:<\/strong> This stage consists of your Series B and Series C funding rounds. Before committing more capital, investors will need to see that your revenue model is working effectively. That means strong upselling and cross-selling trends, steady renewals, low customer and revenue churn rates, and high net dollar retention (NDR).<\/li>\n\n\n\n<li><strong>Late stage, pre-IPO:<\/strong> Late stage startups sometimes pursue additional funding rounds as they approach an IPO. Anything after your Series C round would fall into this category. Before funding late-stage SaaS startups, investors want proof of a predictable and repeatable business model that\u2019s generating high profits and has an attractive gross margin.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.sage.com\/en-us\/industry\/subscription-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage for SaaS and Technology<\/a> equips finance leaders with role-based KPI dashboards fueled by AI, so you&#8217;re always prepared to weave a compelling financial narrative for investors. <\/p>\n\n\n\n<p>The software bundle features 200+ real-time investor KPIs to help you sail through your funding rounds, whether you&#8217;re seeking pre-seed funding or approaching an IPO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-handle-complex-revenue-recognition-scenarios-at-the-press-of-a-button\"><strong>Handle complex revenue recognition scenarios at the press of a button<\/strong><\/h2>\n\n\n\n<p>Revenue recognition gets extremely complex and time-consuming as you scale, to the point where it feels like a full-time job in and of itself. <\/p>\n\n\n\n<p>Over time, this siphons valuable resources away from other areas of your startup and presents an obstacle to further growth. <\/p>\n\n\n\n<p>It also exposes your business to the risk of significant non-compliance fees and revenue leakage and can even interfere with your IPO eligibility. <\/p>\n\n\n\n<p>With Sage for SaaS and Technology, software companies can recognize revenue for 10,000 customers as easily as they can for 10. <\/p>\n\n\n\n<p>Sage&#8217;s software bundle for startups gives CFOs access to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time revenue recognition with a single click<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d176d063405&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d176d063405\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1058\" height=\"810\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Image-2-1058x810.jpg\" alt=\"\" class=\"wp-image-25991\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Image-2-1058x810.jpg 1058w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Image-2-768x588.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/11\/Image-2.jpg 1416w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deferred revenue waterfalls<\/li>\n\n\n\n<li>Automated ASC 606 and IFRS 15 compliance<\/li>\n<\/ul>\n\n\n\n<p>Revenue recognition isn\u2019t the only thing startups need to worry about when it comes to compliance. <\/p>\n\n\n\n<p>Sage for Technology also automates SOX compliance, including Section 302 pertaining to corporate governance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-speed-up-time-to-value-with-sage-s-guided-deployment-process\"><strong>Speed up time-to-value with Sage&#8217;s guided deployment process<\/strong><\/h2>\n\n\n\n<p>On top of providing tech startups with best-in-class accounting AI across the entire business lifecycle, Sage for SaaS and Technology includes a useful guided implementation. <\/p>\n\n\n\n<p>Built on best practices that Sage has refined over several decades and thousands of software implementations, this streamlined deployment process enables companies to keep charging toward IPO without a pause. <\/p>\n\n\n\n<p>Sage&#8217;s new software bundle for startups is built for deployment at speed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frictionless-finance-automation-and-intelligence-to-grow-through-ipo-nbsp\"><strong>Frictionless finance automation and intelligence to grow through IPO&nbsp;<\/strong><\/h2>\n\n\n\n<p>Whether you&#8217;re embarking on your pre-seed funding round or laying the groundwork for an IPO, you need to prioritize frictionless growth.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sage.com\/en-us\/industry\/subscription-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage for SaaS and Technol<\/a><a href=\"https:\/\/www.sage.com\/en-us\/industry\/subscription-saas\/\">ogy<\/a><\/strong> sets companies up for smooth sailing and painless scaling no matter what stage of the journey they&#8217;re at.<\/p>\n\n\n\n<p>To learn more,\u00a0<strong><a href=\"https:\/\/www.sage.com\/en-us\/sage-business-cloud\/intacct\/resources\/product-tours\/saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/strong><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Struggling with growing pains? Sage for SaaS and Technology unlocks frictionless growth for SaaS startups. <\/p>\n","protected":false},"author":1433,"featured_media":25663,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[46,48],"tags":[334,427,396],"business_type":[41],"lilypad":[],"context":[],"industry":[450],"persona":[100],"imagine_tag":[471,501],"coauthors":[599],"class_list":["post-25987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-technology-innovation","tag-automation","tag-cfo","tag-cfo-3-0","business_type-growing-business","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0678.jpg","imagine_tags":{"471":"SaaS","501":"Subscription Saas David Appel"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/25987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=25987"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/25987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/25663"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=25987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=25987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=25987"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=25987"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=25987"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=25987"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=25987"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=25987"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=25987"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=25987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}