{"id":27003,"date":"2025-01-07T05:46:07","date_gmt":"2025-01-07T10:46:07","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=27003"},"modified":"2025-02-12T04:31:07","modified_gmt":"2025-02-12T09:31:07","slug":"things-every-revops-pro-should-know","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/things-every-revops-pro-should-know\/","title":{"rendered":"5 things every RevOps pro should know about finance"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\t5 things every RevOps pro should know about finance\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-01-07T05:46:07-05:00\">January 7, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"5 things every RevOps pro should know about finance\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/things-every-revops-pro-should-know\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/david-appel\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/David-Appel-headshot-2023-1.jpg\" class=\"entry-author__image\" alt=\"David headshot\" \/>\t\t\t\t<span class=\"entry-author__name\">David Appel<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>As a revenue operator, having a solid understanding of your company\u2019s finance function can help you drive revenue much more efficiently.<\/p>\n\n\n\n<p>In this post, we&#8217;ll be covering 5 things every Revenue Operations (RevOps) pro should know about corporate finance.<\/p>\n\n\n\n<p>First, we&#8217;ll start with some essential definitions. <\/p>\n\n\n\n<p>Then, we&#8217;ll explain why it&#8217;s so important for RevOps pros to understand corporate finance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-here-s-what-we-ll-cover\">Here&#8217;s what we&#8217;ll cover<\/h3>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-revops-and-finance-some-key-definitions\" data-level=\"2\">RevOps and finance: some key definitions<\/a><\/li><li><a href=\"#h-1-revenue-operating-model-top-of-funnel\" data-level=\"2\">1. Revenue operating model: top of funnel<\/a><\/li><li><a href=\"#h-2-revenue-operating-model-focus-on-nrr\" data-level=\"2\">2. Revenue operating model: focus on NRR<\/a><\/li><li><a href=\"#h-3-gtm-activities-drive-financial-statement-outcomes\" data-level=\"2\">3. GTM activities drive financial statement outcomes<\/a><\/li><li><a href=\"#h-4-financial-statements-drive-unit-economics\" data-level=\"2\">4. Financial statements drive unit economics<\/a><\/li><li><a href=\"#h-5-why-do-revops-the-hard-way\" data-level=\"2\">5. Why do RevOps the hard way?<\/a><\/li><li><a href=\"#h-learn-even-more-about-corporate-finance-and-revops\" data-level=\"2\">Learn even more about corporate finance and RevOps<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-revops-and-finance-some-key-definitions\"><strong>RevOps and finance: some key definitions<\/strong><\/h2>\n\n\n\n<p>There&#8217;s certainly some overlap between RevOps and finance, since both teams share the overall goal of driving financial success for the company.<\/p>\n\n\n\n<p>However, they have slightly different perspectives.<\/p>\n\n\n\n<p>&nbsp;<strong>What exactly is RevOps?<\/strong> In a nutshell,<a href=\"https:\/\/www.sage.com\/en-ca\/blog\/how-to-build-a-winning-revenue-operations-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>RevOps<\/strong><\/a> is responsible for aligning people, business processes, and technology to drive revenue as efficiently and effectively as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-exactly-is-corporate-finance\"><strong>What exactly is corporate finance?<\/strong><\/h3>\n\n\n\n<p>Corporate finance, on the other hand, is responsible for processes such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Financial planning and analysis (FP&amp;A), budgeting and forecasting<\/li>\n\n\n\n<li>Treasury responsibilities, like cash and FX risk management<\/li>\n\n\n\n<li>Accounting functions like AP and AR, and GAAP\/IFRS compliance<\/li>\n\n\n\n<li>Tax planning and compliance, and tax authority management<\/li>\n\n\n\n<li>Investor relations, including reports, disclosures, and investor management<\/li>\n\n\n\n<li>Payroll, procurement, and cost accounting<\/li>\n<\/ul>\n\n\n\n<p>Essentially, RevOps teams are focused on driving revenue first and foremost, whereas finance teams are more concerned with a company&#8217;s broader financial well-being.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-do-revenue-operators-need-to-understand-corporate-finance\"><strong>Why do revenue operators need to understand corporate finance?<\/strong><\/h3>\n\n\n\n<p>As a RevOps pro, you may not be on your company&#8217;s finance team, but you still need a firm grasp of corporate finance.<\/p>\n\n\n\n<p>After all, the RevOps team directly impacts a company&#8217;s revenue streams, which are inseparable from its financial health.<\/p>\n\n\n\n<p>On a day-to-day and quarter-to-quarter level, when RevOps pros understand the nuances of corporate finance, their companies tend to achieve better results in their:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Resource allocation<\/li>\n\n\n\n<li>Revenue forecasting<\/li>\n\n\n\n<li>Compliance and governance<\/li>\n\n\n\n<li>Cash flow management<\/li>\n<\/ul>\n\n\n\n<p>With that in mind, here are 5 things every RevOps pro should know about finance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-revenue-operating-model-top-of-funnel\"><strong>1. Revenue operating model: top of funnel<\/strong><\/h2>\n\n\n\n<p>For revenue operators, visually mapping out the revenue lifecycle can be extremely useful.<\/p>\n\n\n\n<p>For a lot of SaaS and tech companies, the top of the funnel looks something like this:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d195f67047f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d195f67047f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"794\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-1-1440x794.jpg\" alt=\"Flowchart showing a revenue operating model for the top of funnel. Sources like social, referral, and events lead to Leads, then to Marketing Qualified Leads, and finally Sales Qualified Leads. Cost efficiency ratios are listed.\" class=\"wp-image-27005\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-1-1440x794.jpg 1440w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-1-768x424.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-1-1536x847.jpg 1536w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-1.jpg 1972w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Here&#8217;s a breakdown of that visual:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Prospects hear about your company, whether through social media, events, organic search, referrals, or word of mouth.<\/li>\n\n\n\n<li>Interested prospects become leads.<\/li>\n\n\n\n<li>Marketing qualified leads (MQL) have shown interest, but have only interacted with your marketing materials.<\/li>\n\n\n\n<li>Sales qualified leads (SQL) have interacted with your sales team and are more likely to make a purchase.<\/li>\n<\/ol>\n\n\n\n<p>This data enables businesses to track their cost efficiency ratios \u2014 cost per lead, cost per MQL, cost per SQL, and so on.<\/p>\n\n\n\n<p>These directly impact a company&#8217;s customer acquisition cost (CAC), as well as its ability to efficiently drive revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-revenue-operating-model-focus-on-nrr\"><strong>2. Revenue operating model: focus on NRR<\/strong><\/h2>\n\n\n\n<p>Now let&#8217;s talk about the renewal and expansion side of things. Once you have customers and an existing book of business, then what?<\/p>\n\n\n\n<p>The goal at that point is to keep your net revenue retention (<a href=\"https:\/\/www.sage.com\/en-us\/blog\/glossary\/what-is-net-dollar-retention-ndr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>NRR<\/strong><\/a>) as high as possible.<\/p>\n\n\n\n<p>In other words, say a customer spends $10,000 with you. Over time, how much of it do you keep?<\/p>\n\n\n\n<p>Are you losing money to subscription downgrades or churn, or is that client renewing and expanding their subscription, generating even more revenue?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d195f6710ee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d195f6710ee\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"788\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-2-1440x788.jpg\" alt=\"Flowchart illustrating the revenue operating model for renewals and expansions. It includes Starting MRR, Contraction MRR, Churn MRR, Expansion MRR, and the formula for Net Revenue Retention (NRR).\" class=\"wp-image-27007\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-2-1440x788.jpg 1440w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-2-768x420.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-2-1536x841.jpg 1536w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-2.jpg 1989w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>NRR is the key to revenue success for any company that has a subscription business model.<\/p>\n\n\n\n<p>You always want your NRR to be greater than 1, because anything less means you&#8217;re losing revenue over the period you&#8217;re looking at.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-gtm-activities-drive-financial-statement-outcomes\"><strong>3. GTM activities drive financial statement outcomes<\/strong><\/h2>\n\n\n\n<p>As a revenue operator, you need to realize that your team&#8217;s activities don&#8217;t occur in a vacuum.<\/p>\n\n\n\n<p>GTM activities have a direct and measurable impact on your company&#8217;s financial statements.<\/p>\n\n\n\n<p>You can think of it as a matter of inputs and outputs.<\/p>\n\n\n\n<p>The inputs from your marketing team, sales team, and customer success team, all contribute to outcomes \u2014 like subscription expansions or renewals \u2014 that drive revenue on your financial statements.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d195f671ab8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d195f671ab8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1391\" height=\"810\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-3-1391x810.jpg\" alt=\"Flowchart showing how GTM activities influence financial statements. The chart connects marketing team, sales team, customer success team, and spending areas to items like revenue, cost, and expenses in a financial statement. Sage logo at the bottom.\" class=\"wp-image-27009\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-3-1391x810.jpg 1391w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-3-768x447.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-3-1536x894.jpg 1536w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-3.jpg 1910w\" sizes=\"auto, (max-width: 1391px) 100vw, 1391px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>However, RevOps leaders also need to be conscious of the other side of the coin: the way those teams&#8217; activities contribute to your company&#8217;s operating expenses.<\/p>\n\n\n\n<p>Being aware of that dichotomy will enable you to start thinking about it more strategically, to guarantee that your GTM activities positively impact your company\u2019s finances.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-financial-statements-drive-unit-economics\"><strong>4. Financial statements drive unit economics<\/strong><\/h2>\n\n\n\n<p>The next thing RevOps leaders need to understand is that financial statements drive unit economics.<\/p>\n\n\n\n<p>In other words, you can use that data to figure out the cost of obtaining and serving a new customer.<\/p>\n\n\n\n<p>And from there, you can fine-tune your approach for financial efficiency.<\/p>\n\n\n\n<p>Below are some of the most important unit economics metrics for RevOps leaders to keep on their radar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d195f672414&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d195f672414\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"796\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-4-1440x796.jpg\" alt=\"A presentation slide titled Financial statements drive unit economics (CAC, CPL, CPO, NRR, etc.) showing formulas for Cost per Lead (CPL) and Cost per Opportunity, along with a graphic visualizing Revenue MRR and Expansion MRR.\" class=\"wp-image-27010\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-4-1440x796.jpg 1440w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-4-768x425.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-4-1536x849.jpg 1536w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/01\/Image-4.jpg 1986w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Here&#8217;s what each of those metrics tells you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CAC: <\/strong>How much money are you spending on sales and marketing to acquire one new customer?<\/li>\n\n\n\n<li><strong>Cost per lead: <\/strong>How much money do you need to spend to generate a new lead?<\/li>\n\n\n\n<li><strong>NRR: <\/strong>If you never sell another customer, can you remain in business? If your NRR is greater than 1, the answer to that question is yes.<\/li>\n\n\n\n<li><strong>Cost per opportunity: <\/strong>How much does each qualified opportunity cost?<\/li>\n<\/ul>\n\n\n\n<p>Tracking these metrics and fine-tuning your approach over time can help you drive revenue more effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-why-do-revops-the-hard-way\"><strong>5. Why do RevOps the hard way?<\/strong><\/h2>\n\n\n\n<p>It&#8217;s important to realize that you <strong>don&#8217;t <\/strong>have to do RevOps the hard way, and to leverage the tools and communities around you.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.revopscoop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>RevOps Co-op<\/strong><\/a> is a forward-thinking community for RevOps leaders that serves its 15,000+ members through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-demand RevOps expertise<\/li>\n\n\n\n<li>Best practice content<\/li>\n\n\n\n<li>Education opportunities<\/li>\n\n\n\n<li>Network events<\/li>\n<\/ul>\n\n\n\n<p>RevOps Co-op can help RevOps pros take their strategic and financial performance to the next level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-even-more-about-corporate-finance-and-revops\"><strong>Learn even more about corporate finance and RevOps<\/strong><\/h2>\n\n\n\n<p>The interplay between finance and RevOps is absolutely crucial to success for SaaS and tech companies.<\/p>\n\n\n\n<p>That&#8217;s why we discussed it in depth at this year&#8217;s Modern SaaS Finance Forum.<\/p>\n\n\n\n<p>Hosted by Sage Intacct on June 5th, the full-day digital event was attended by 2,000+ SaaS industry experts, leaders, and investors eager to share best practices and learn the latest strategies.<\/p>\n\n\n\n<p>After receiving excellent feedback, we decided to make the forum sessions available to anyone who&#8217;d like to listen and learn.<\/p>\n\n\n\n<p>You can access them <a href=\"https:\/\/sagesaas.vfairs.com\/\">here.<\/a><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you know everything you need to know about corporate finance? Here are 5 things every RevOps pro should know about finance to generate revenue efficiently. <\/p>\n","protected":false},"author":1433,"featured_media":20545,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[46,49],"tags":[],"business_type":[],"lilypad":[],"context":[],"industry":[450],"persona":[100],"imagine_tag":[444,233,471,501],"coauthors":[599],"class_list":["post-27003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-trends-insights","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"David Appel","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/10\/GettyImages-553915365.jpg","imagine_tags":{"444":"Intacct Medium Business","233":"Medium Businesses","471":"SaaS","501":"Subscription Saas David Appel"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/27003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1433"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=27003"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/27003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/20545"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=27003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=27003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=27003"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=27003"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=27003"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=27003"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=27003"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=27003"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=27003"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=27003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}