{"id":27609,"date":"2025-02-05T08:19:36","date_gmt":"2025-02-05T13:19:36","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=27609"},"modified":"2025-02-07T08:26:47","modified_gmt":"2025-02-07T13:26:47","slug":"real-world-advice-from-a-financial-services-cfo","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/real-world-advice-from-a-financial-services-cfo\/","title":{"rendered":"The first 90 days: real-world advice from a financial services CFO"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe first 90 days: real-world advice from a financial services CFO\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2025-02-05T08:19:36-05:00\">February 5, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The first 90 days: real-world advice from a financial services CFO\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/real-world-advice-from-a-financial-services-cfo\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/yassirmalik\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/03\/Yassir-Malik.jpg\" class=\"entry-author__image\" alt=\"yassir-malik-profile-picture\" \/>\t\t\t\t<span class=\"entry-author__name\">Yassir Malik<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For new CFOs in financial services, the first 90 days set the foundation for long-term success. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what does that foundation really look like?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.haversinefunding.com\/team\/jeffrey-whaley\" target=\"_blank\" rel=\"noreferrer noopener\">Jeff Whaley, CFO at Haversine Funding<\/a><\/strong>, shares candid insights from his journey transitioning into his first CFO role.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-with-the-fundamentals-even-if-it-feels-basic-0\"><strong>Start with the fundamentals\u2014even if it feels basic<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coming from nine years at Goldman Sachs in private credit and private equity, Jeff had deep industry expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet his approach focused on mastering the basics before tackling advanced initiatives:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;In financial services, the widgets are dollars,&#8221; says Jeff. &#8220;A lot of people who come into CFO positions think basic accounting is beneath them. But especially in small to medium-sized organizations, you don&#8217;t have that luxury. There are no unimportant tasks because organizations run lean.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-credibility-through-action\"><strong>Build credibility through action<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The first 90 days are all about establishing trust and demonstrating competence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeff&#8217;s approach focused on three key areas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Understanding core processes<\/li>\n\n\n\n<li>Building rapport with team members<\/li>\n\n\n\n<li>Delivering consistently on basic financial functions<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;You listen a lot more than you talk,&#8221; Jeff explains. &#8220;You need to understand what&#8217;s important to all stakeholders and what your service level agreements are with other groups. Then focus on getting really, really good at those core functions.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-a-tech-foundation-for-growth\"><strong>Create a tech foundation for growth<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When Jeff arrived, Haversine&#8217;s financial infrastructure needed modernization. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His team focused on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamlining the general ledger and chart of accounts<\/li>\n\n\n\n<li>Implementing dimensional reporting capabilities<\/li>\n\n\n\n<li>Creating efficient data structures for future scaling<\/li>\n\n\n\n<li>Automating manual processes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Everything was done with an eye toward scalability,&#8221; notes Jeff. &#8220;We asked ourselves: We&#8217;re doing okay with 30 loans, but what would we need to do with the same headcount to handle 300? How do we handle 10 times more investors?&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-balance-innovation-and-risk\"><strong>Balance innovation and risk<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While embracing automation, Jeff takes a measured approach to emerging technologies like AI:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;There&#8217;s AI and there&#8217;s automation\u2014I view those as two different capabilities. Automation is incredibly important to us. With AI, you must be very clear about what you want it to do. Right now, its most valuable application is extracting data from unstructured documents\u2014but even then, accuracy is critical.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-practical-advice-for-new-cfos\"><strong>Practical advice for new CFOs<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For those stepping into their first financial services CFO role, Jeff offers these insights:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-master-the-basics-first\"><strong>Master the basics first<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;You can&#8217;t speak authoritatively about higher-level analytics if you don&#8217;t understand the mechanics.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-think-long-term\"><strong>Think long-term<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;It&#8217;s not easy to dedicate resources to efficiency projects that won&#8217;t pay off for 6-9 months, but you have to incorporate it into your day-to-day work.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-build-strong-leadership-relationships\"><strong>Build strong leadership relationships<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I&#8217;m fortunate to work with executives who see finance as a value-added function, not just a requirement. That mindset enables strategic growth.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-focus-on-value-creation\"><strong>Focus on value creation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Once you get past the basics of accounting, focus on making finance not just a have-to-have, but an area that creates real value.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stay-humble\"><strong>Stay humble<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;In those first 90 days, you can&#8217;t take anything for granted. Everything&#8217;s important when you&#8217;re starting.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-larger-picture\"><strong>The larger picture<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Financial services CFOs face unique challenges\u2014from complex entity structures to investor reporting requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Success requires balancing immediate operational needs with long-term strategic vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;In financial services, the CFO and COO roles often blur,&#8221; Jeff notes. &#8220;There&#8217;s more overlap than in a typical manufacturing company, for example. You need to understand both the financial and operational aspects deeply.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more insights from Jeff, you can tune into Haversine\u2019s regular podcast <a href=\"https:\/\/www.youtube.com\/@InFocuswithHaversine\/videos\" target=\"_blank\" rel=\"noreferrer noopener\"><em>In Focus with Haversine<\/em><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want to learn how modern financial management solutions can help you scale efficiently while maintaining accuracy and control?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.sage.com\/en-us\/industry\/financial-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Take a product tour of Sage Intacct to see how the right technology foundation can support your growth journey.<\/a><\/strong><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper 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\/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-20T04:33:05-04:00\">July 20, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">15 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow many work hours in a year?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-31913 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-cloud-technology tag-customer-acquisition tag-digital-transformation tag-growing-a-business tag-small-business tag-staying-competitive tag-technology business_type-small-business business_type-growing-business industry-software-saas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/key-saas-metrics-to-track\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1406088800-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1406088800-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1406088800-768x512.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1406088800-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-17T09:57:01-04:00\">July 17, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">13 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe essential SaaS business metrics every business should be tracking\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-30823 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accounting-101 tag-boss-your-business tag-business-intelligence tag-cash-flow tag-small-business tag-starting-a-business tag-staying-competitive business_type-small-business business_type-growing-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/how-to-track-business-expenses\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1190223207-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1190223207-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1190223207-768x512.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1190223207-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-24T09:08:55-04:00\">June 24, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">13 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to keep track of business expenses\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-30598 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-trends-insights tag-boss-your-business tag-business-intelligence tag-business-strategy tag-sage-news tag-security-fraud tag-small-business tag-starting-a-business business_type-small-business business_type-growing-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/what-is-expense-report-fraud\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/08\/BrandShootLDN_Jul2022_TechSoftware_0620-684x384.jpeg\" class=\"card-post__image\" alt=\"A person giving a presentation to colleagues.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/08\/BrandShootLDN_Jul2022_TechSoftware_0620-684x384.jpeg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/08\/BrandShootLDN_Jul2022_TechSoftware_0620-768x432.jpeg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/08\/BrandShootLDN_Jul2022_TechSoftware_0620-1440x810.jpeg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-06-24T05:46:09-04:00\">June 24, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tExpense fraud: How to detect and prevent it in your organization\u00a0\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jeff Whaley, CFO at Haversine Funding, shares candid insights from his journey transitioning into his first CFO role.<\/p>\n","protected":false},"author":1774,"featured_media":9237,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[49],"tags":[4,170,427,153,250],"business_type":[41],"lilypad":[],"context":[],"industry":[57],"persona":[100],"imagine_tag":[242,468,440,444,233],"coauthors":[509],"class_list":["post-27609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-insights","tag-business-intelligence","tag-business-strategy","tag-cfo","tag-growing-a-business","tag-workplace-of-the-future","business_type-growing-business","industry-financial-services"],"sage_meta":{"region":"en-us","author_name":"Yassir 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