{"id":2829,"date":"2017-10-19T13:35:07","date_gmt":"2017-10-19T17:35:07","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=2829"},"modified":"2024-08-21T15:29:35","modified_gmt":"2024-08-21T19:29:35","slug":"your-business-is-talking-but-are-you-listening","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/your-business-is-talking-but-are-you-listening\/","title":{"rendered":"Your business is talking\u2014but are you listening?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/strategy-legal-operations\/\" class=\"entry-header__link\">Strategy, Legal &amp; Operations<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tYour business is talking\u2014but are you listening?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2017-10-19T13:35:07-04:00\">October 19, 2017<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Your business is talking\u2014but are you listening?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/your-business-is-talking-but-are-you-listening\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/nicolehardin\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/10\/nicolehardin-350x350.jpeg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Nicole Hardin<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Old habits die hard, especially when it comes to adopting new technology. Rather than changing with the times, many <a href=\"https:\/\/www.sage.com\/en-us\/size\/small-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">small<\/a> to <a href=\"https:\/\/www.sage.com\/en-us\/size\/medium-sized-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">medium-sized businesses<\/a> find it easier to adhere to the adage \u201cIf it ain&#8217;t broke, don&#8217;t fix it.\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But in this era of digital disruption, a wide array of emerging and increasingly affordable technologies, including powerful analytic tools and AI, can help you do more than fix what&#8217;s not (yet) broken. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adopting the right tools can help you discover the &#8220;voice&#8221; of your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Every day your business is talking to you about your product line, your marketing strategy, your employees&#8217; productivity, your key performance goals and more. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Embracing smart technological tools in your business can help you hear the story your business is telling. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Those insights can help you make decisions that not only will <a href=\"https:\/\/www.sage.com\/en-us\/blog\/manage-cash-flow-with-ai\/\">help your business thrive<\/a> today, but also better adapt to change in the future.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are a few tech advances that can help you listen to the voice of your business:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-powerful-analytics-tools\"><strong>Powerful analytics tools<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With the latest cloud-based analytic tools, you don&#8217;t need to have a Ph.D. to crunch the numbers on how your business is functioning and performing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Data analytics help organizations evaluate product lines, assess customer ROI, enhance employee performance, build scenarios for entering new markets and more. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Data contains the story that your business is trying to tell; <a href=\"https:\/\/www.sage.com\/en-us\/erp\/\" target=\"_blank\" rel=\"noopener noreferrer\">ERP solutions<\/a> help bring that story to light through analysis, reporting and visualization.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-finance-and-accounting-tools\"><strong>Finance and accounting tools<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to <a href=\"https:\/\/www.sage.com\/en-us\/accounting-software\/\">accounting<\/a> and finance functions, it&#8217;s not just large enterprises that are embracing cloud-based technology. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.roberthalf.com\/blog\/the-future-of-work\/more-finance-functions-are-embracing-cloud-technology-heres-why\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> by staffing firm Robert Half and the Financial Executives Research Foundation (FERF), nearly 60 percent of American businesses with annual revenue of less than $25 million are currently using cloud-based technology for their finance functions or intend to do so in the future. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By automating manual accounting work with cloud solutions, you can free up your employees to focus their time on more value-added tasks.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faster-smarter-decision-making-with-ai\"><strong>Faster, smarter decision-making with AI<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Adopting the right technologies will also help your employees build skills they&#8217;ll need to succeed in tomorrow&#8217;s world and workplace. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Gartner <\/span><a href=\"http:\/\/www.gartner.com\/smarterwithgartner\/gartner-predicts-a-virtual-world-of-exponential-change\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">estimates<\/span><\/a><span style=\"font-weight: 400;\"> that <mark class=\"highlight-and-share\">by 2020, the average person will have more conversations with bots than with their spouse.<\/mark> And as artificial intelligence (AI) evolves, it promises to become a valuable helpmate to employees, eliminating routine work and guiding their decision-making. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Increasingly, people must be prepared to collaborate and converse with technology in an almost human way.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Do you have the right technologies in place to hear the voice of your business, and translate its messages into strategy? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Are you equipping your teams, in every department, with the advanced tools they need to succeed today and in the future? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If the answer is no on either front, it&#8217;s time for action to spare your business, and its employees, from the risks of becoming casualties of digital inertia.<\/span><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Old habits die hard, especially when it comes to adopting new technology. Rather than changing with the times, many small to medium-sized businesses find it easier to adhere to the adage \u201cIf it ain&#8217;t broke, don&#8217;t fix it.\u201d But in this era of digital disruption, a wide array of emerging and increasingly affordable technologies, including [&hellip;]<\/p>\n","protected":false},"author":337,"featured_media":2841,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[44,48],"tags":[145,4,170,154],"business_type":[40,41],"lilypad":[],"context":[102],"industry":[56,57,55,54,204],"persona":[100,101,98],"imagine_tag":[234,233,230,231],"coauthors":[694],"class_list":["post-2829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-legal-operations","category-technology-innovation","tag-artificial-intelligence","tag-business-intelligence","tag-business-strategy","tag-technology","business_type-small-business","business_type-growing-business","industry-ecommerce","industry-financial-services","industry-professional-services","industry-retail","industry-technology"],"sage_meta":{"region":"en-us","author_name":"Nicole Hardin","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/10\/BusinessVoice.jpg","imagine_tags":{"234":"Enterprise Management","233":"Medium Businesses","230":"Small business","231":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/2829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/337"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=2829"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/2829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/2841"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=2829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=2829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=2829"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=2829"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=2829"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=2829"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=2829"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=2829"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=2829"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=2829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}