{"id":2895,"date":"2017-10-27T15:21:51","date_gmt":"2017-10-27T19:21:51","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=2895"},"modified":"2026-02-12T05:35:01","modified_gmt":"2026-02-12T10:35:01","slug":"5-ways-to-make-a-business-case-for-corporate-philanthropy","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/5-ways-to-make-a-business-case-for-corporate-philanthropy\/","title":{"rendered":"Why you should make the business case for corporate philanthropy"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/people-leadership\/\" class=\"entry-header__link\">People &amp; Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tWhy you should make the business case for corporate philanthropy\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2017-10-27T15:21:51-04:00\">October 27, 2017<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Why you should make the business case for corporate philanthropy\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/5-ways-to-make-a-business-case-for-corporate-philanthropy\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/sarareed\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/10\/SPR-picture-350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Sara Reed<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Doing good for the community often translates to doing well as a business.&nbsp; If you\u2019re ready to test out this theory in your own business, consider the following metrics from top companies your <a href=\"https:\/\/www.sage.com\/en-us\/blog\/glossary\/what-is-the-c-suite\/\" rel=\"noopener\">C-Suite<\/a> can relate to, even if your executive team is just you. So, why should you make the business case for corporate philanthropy?<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/citizenship-deloitte-volunteer-impact-research.html\" target=\"_blank\" rel=\"noopener noreferrer\">36 percent<\/a>\u00a0of U.S. employees found that volunteering improved their work skills.<\/li>\n\n\n\n<li><a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/about-deloitte\/articles\/citizenship-deloitte-volunteer-impact-research.html\" target=\"_blank\" rel=\"noopener noreferrer\">89 percent<\/a>\u00a0of U.S. employees believe that companies who sponsor volunteer activities offer a better overall working environment than those who do not.<\/li>\n\n\n\n<li>Ameer and Othman found that companies in certain activity sectors which emphasize sustainability practices have higher financial performance measured by return on assets, profit before taxation, and cash flows compared to those without such commitments.<\/li>\n<\/ol>\n\n\n\n<p>Do you still need convincing?<\/p>\n\n\n\n<p>Here are some reasons why a corporate philanthropy program is a great idea for any size business. You can use these as discussion points to get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-nbsp-philanthropy-important-in-business\">Why is&nbsp;philanthropy important in business?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-you-can-engage-with-the-community\">You can engage with the community<\/h3>\n\n\n\n<p>Corporate volunteer programs are a great opportunity for your company to become more engaged and keep a better pulse on your local community. &nbsp;It provides a more cohesive, stronger&nbsp;network. You can be more agile as a business when you know your community and their needs. Engaging with your customers in the <a href=\"https:\/\/www.sage.com\/en-us\/industry\/nonprofit\/\">nonprofit sector<\/a> in a volunteer environment outside of the normal business roles may also help you better understand their needs and how you can help them reach their goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-it-helps-improve-communication\">It helps improve communication<\/h3>\n\n\n\n<p>Involving your colleagues in volunteer events helps improve communication. When you are removed from your typical work environment and \u201cthe boss\u201d is hammering at a job site (if you are typically at a desk job), or they are tutoring next to you at a school, the lines of communication are opened that may have otherwise been difficult to overcome.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-it-is-an-opportunity-to-increase-your-impact\">It is an opportunity to increase your impact<\/h3>\n\n\n\n<p>Companies are often already supporting their local community financially. By sending volunteers out to support these causes you can increase your impact in the local&nbsp;community. Your company can develop a relationship with a <a href=\"https:\/\/www.sage.com\/en-us\/industry\/nonprofit\/\">nonprofit<\/a> and become a voice for them within the business community \u2013 dollars cannot do that!<\/p>\n\n\n\n<p>There is a clear business case for <a href=\"https:\/\/www.sage.com\/en-gb\/company\/sage-foundation\/\">corporate philanthropy<\/a> and volunteer programs. A well-executed program will not only increase employee engagement but help your business develop new relationships with community partners. This can be the driver that enables you to retain and hire top talent at your company.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Doing good for the community often translates to doing well as a business.&nbsp; If you\u2019re ready to test out this theory in your own business, consider the following metrics from top companies your C-Suite can relate to, even if your executive team is just you. So, why should you make the business case for corporate [&hellip;]<\/p>\n","protected":false},"author":351,"featured_media":8268,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[47],"tags":[253,337],"business_type":[40,41],"lilypad":[],"context":[102],"industry":[411,58],"persona":[98,96,97],"imagine_tag":[233,230,231],"coauthors":[700],"class_list":["post-2895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-leadership","tag-performance","tag-circular-economy","business_type-small-business","business_type-growing-business","industry-human-resources","industry-nonprofit"],"sage_meta":{"region":"en-us","author_name":"Sara Reed","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/10\/Makingacaseforcorporatevolunteerprograms-1.jpg","imagine_tags":{"233":"Medium Businesses","230":"Small business","231":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/2895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/351"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=2895"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/2895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/8268"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=2895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=2895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=2895"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=2895"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=2895"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=2895"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=2895"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=2895"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=2895"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}