{"id":30795,"date":"2025-06-04T14:13:05","date_gmt":"2025-06-04T18:13:05","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=30795"},"modified":"2025-06-04T14:13:06","modified_gmt":"2025-06-04T18:13:06","slug":"good-and-bad-trade-references","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/good-and-bad-trade-references\/","title":{"rendered":"How to spot good and bad trade references when extending credit"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tHow to spot good and bad trade references when extending credit\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-06-04T14:13:05-04:00\">June 4, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"How to spot good and bad trade references when extending credit\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/good-and-bad-trade-references\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/claudiamijares\/\">\n\t\t\t\t<img alt='claudiamijares' src='https:\/\/www.sage.com\/en-us\/blog\/wp-content\/themes\/sage\/dist\/images\/avatars\/author-fallback.svg' srcset='https:\/\/www.sage.com\/en-us\/blog\/wp-content\/themes\/sage\/dist\/images\/avatars\/author-fallback.svg 2x' class='avatar avatar-40 photo avatar-default entry-author__image' height='40' width='40' \/>\t\t\t\t<span class=\"entry-author__name\">claudiamijares<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>Business trade references play an important role in creating an accurate picture of a company\u2019s payment practices. They can sometimes be your most powerful and valuable source of information when determining customer creditworthiness. However, just because a business has a credit reference to offer doesn\u2019t necessarily mean it\u2019s a good one. Here\u2019s how to distinguish between good and bad trade references and key questions to ask before extending business credit.<\/p>\n\n\n\n<p>One good indicator of the difference between a good and bad trade reference is its origin. If the business can provide a credit reference from within the same industry, that is a good indicator of how quickly you will get paid. If they provide a reference from outside the industry, such as their electric company, it may not be as indicative of their payment history since you must pay the electric bill to keep it on. These, of course, are not the only types of businesses that can be valuable credit references; below are a few other examples of good and bad sources of information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-a-good-trade-reference\">What makes a good trade reference?<\/h2>\n\n\n\n<p>A good trade reference gives you a solid understanding of a company\u2019s ability and likelihood to repay credit. But what sets a good reference apart from a bad one? The key lies in the source of the reference and the relevance of the information provided.<\/p>\n\n\n\n<p>One of the best indicators of a valuable trade reference is whether it comes from a business within the same industry. Industry-specific references are the most useful because they reflect payment practices similar to your experience when dealing with this company. A reference from an unrelated sector\u2014such as their electric company\u2014may not give you the full picture, as paying utilities is mandatory. While such references are important, they don\u2019t always shed light on payment behaviors tied to trade credit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-good-business-trade-references\">Examples of good business trade references<\/h2>\n\n\n\n<p>Now that we know the source of the trade reference matters. Let\u2019s look at specific examples of good trade references that can provide relevant insight into a company\u2019s creditworthiness.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accountant \/ CPA<\/li>\n\n\n\n<li>Freight, trucking, or local delivery service provider<\/li>\n\n\n\n<li>Landscaping company<\/li>\n\n\n\n<li>Lawyer<\/li>\n\n\n\n<li>Advertising<\/li>\n\n\n\n<li>Payroll services<\/li>\n\n\n\n<li>Marketing service provider<\/li>\n\n\n\n<li>Software developer<\/li>\n\n\n\n<li>Supplier of parts\/materials<\/li>\n\n\n\n<li>Uniform supplier<\/li>\n\n\n\n<li>Website design\/host company<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-bad-business-trade-references\">Examples of bad business trade references<\/h2>\n\n\n\n<p>On the flip side, not all trade references are equally useful. Here are a few examples of bad trade references that won\u2019t provide the insight you need to make informed decisions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A bank<\/li>\n\n\n\n<li>Insurance company<\/li>\n\n\n\n<li>Real estate company<\/li>\n\n\n\n<li>Utilities company<\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">A guide to small business finance<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>In this guide we&#8217;ll walk you through the financial statements every small business owner should understand and explain the accounting formulas you should know.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-07b2de02-834c-45aa-9ed4-8042b04893e9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1327779575-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1327779575-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-questions-to-ask-during-follow-up-with-business-trade-references\">Questions to ask during follow-up with business trade references<\/h2>\n\n\n\n<p>Finally, just because a \u201cgood\u201d trade reference has been provided doesn\u2019t mean you shouldn\u2019t follow up. Many companies ask for them and then they don\u2019t take this next step\u2026so what\u2019s the point of having them? There are many questions you can ask when you follow up with business credit references, for example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How long has Company A had an open account with you?<\/li>\n\n\n\n<li>What is their credit limit with you?<\/li>\n\n\n\n<li>How many times have they been late? How late?<\/li>\n\n\n\n<li>Is there a seasonal pattern to their payment behaviors?<\/li>\n<\/ul>\n\n\n\n<p>Both a credit application and business trade references should be part of your overall credit and <a href=\"https:\/\/www.sage.com\/en-us\/products\/sage-ar-automation\/\">collection policy<\/a> and <a href=\"https:\/\/www.sage.com\/en-us\/legal\/terms\/sage-ar-automation-tos\/\">action plan<\/a>, a document that outlines the rules, regulations, and expectations of not only your customers but also your staff. They can significantly protect your business from unnecessary credit risk while allowing you to reap the benefits of selling to the right customers on credit.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trade references can offer valuable insight into a company\u2019s creditworthiness\u2014but not all references are created equal. Learn how to identify strong, relevant trade references, spot red flags, and ask the right follow-up questions before extending business credit.<\/p>\n","protected":false},"author":1850,"featured_media":20138,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[43],"tags":[],"business_type":[],"lilypad":[],"context":[],"industry":[],"persona":[],"imagine_tag":[],"coauthors":[508],"class_list":["post-30795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters"],"sage_meta":{"region":"en-us","author_name":"claudiamijares","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1478421401.jpg","imagine_tags":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/30795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1850"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=30795"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/30795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/20138"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=30795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=30795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=30795"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=30795"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=30795"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=30795"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=30795"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=30795"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=30795"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=30795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}