{"id":31542,"date":"2025-07-11T09:00:00","date_gmt":"2025-07-11T13:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=31542"},"modified":"2025-07-09T10:02:55","modified_gmt":"2025-07-09T14:02:55","slug":"the-balancing-act-of-the-nonprofit-cfo","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/the-balancing-act-of-the-nonprofit-cfo\/","title":{"rendered":"The balancing act of the nonprofit CFO"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe balancing act of the nonprofit CFO\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2025-07-11T09:00:00-04:00\">July 11, 2025<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The balancing act of the nonprofit CFO\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/the-balancing-act-of-the-nonprofit-cfo\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/yassirmalik\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/03\/Yassir-Malik.jpg\" class=\"entry-author__image\" alt=\"yassir-malik-profile-picture\" \/>\t\t\t\t<span class=\"entry-author__name\">Yassir Malik<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n\n<p>It\u2019s never been tougher\u2014or more rewarding\u2014to be a CFO of a nonprofit. A huge 90% of finance leaders in nonprofits say their profession has undergone significant changes compared with two years ago\u2014a figure that is difficult to ignore.<\/p>\n\n\n\n<p>In the post-COVID world, the nonprofit industry has experienced disruptions in funding and the way its services are used. For many nonprofits, demand is soaring at a rate that exceeds resources\u2014all while digital technologies and AI are changing the game. It\u2019s hard to keep pace. And it\u2019s falling to CFOs to help navigate these shifts.<\/p>\n\n\n\n<p>In this article, we explore the issues facing finance leaders in the nonprofit sector and offer advice on how to overcome them.<\/p>\n\n\n\n<p>Here&#8217;s what we&#8217;ll cover:<a id=\"_msocom_1\"><\/a><\/p>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><ul><li><a href=\"#h-nonprofit-cfos-are-being-pulled-in-different-directions\" data-level=\"2\">Nonprofit CFOs are being pulled in different directions<\/a><\/li><li><a href=\"#h-nonprofits-are-behind-on-ai\" data-level=\"2\">Nonprofits are behind on AI<\/a><\/li><li><a href=\"#h-for-nonprofit-cfos-purpose-overcomes-pressure\" data-level=\"2\">For nonprofit CFOs, purpose overcomes pressure<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-d1803ce6-144c-4b30-aba5-6a11393d3f44\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-d1803ce6-144c-4b30-aba5-6a11393d3f44\"\n\t>Download our global research report, in collaboration with Financial Times, which reveals the four habits that separate the best CFOs from the rest.<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nonprofit-cfos-are-being-pulled-in-different-directions\">Nonprofit CFOs are being pulled in different directions<\/h2>\n\n\n\n<p>By their nature, nonprofits often span a more diverse range of operational pillars than companies in other sectors. Many charities find themselves having to juggle a range of large and often unrelated business units, such as training and education, marketing and fundraising, and clinical research. <\/p>\n\n\n\n<p>Therefore, it\u2019s essential that finance leaders of nonprofits are informed about all these areas. And it\u2019s even more important when every penny counts.<\/p>\n\n\n\n<p>CFOs are feeling this pressure: 70% say it\u2019s difficult to balance the needs and priorities of different stakeholders, and 91% say their role&nbsp;has expanded significantly into non-traditional areas of finance.<\/p>\n\n\n\n<p>They\u2019re more likely than most to be solely responsible for a range of areas outside of the finance department. For example, 40% are focused on diversity and inclusion, 35% are solely in charge of company culture, and 42% head up the ESG agenda.<\/p>\n\n\n\n<p>How can CFOs manage the day-to-day realities of dealing with such a broad remit?<\/p>\n\n\n\n<p>One of the keys is to build a strong core finance team around you, according to British Heart Foundation\u2019s CFO Martin Miles.<\/p>\n\n\n\n<p>\u201cI have the luxury of having a very strong finance team that provides great continuity,\u201d he explains. \u201cI worry less about the basics of finance because I have such good support. I am really freed up to add value in a lot of other ways.\u201d<\/p>\n\n\n\n<p>He adds that in many respects, having to work across different disciplines comes naturally in the nonprofit world, and he advises other CFOs to embrace the challenge. <\/p>\n\n\n\n<p>He adds that in his role, sitting on operations and executive boards\u2014which cover a range of areas such as policy and risk\u2014helps him to have a better view of the wider organization, which is ultimately helpful for the finance department to see where they can best provide support to their peers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nonprofits-are-behind-on-ai\">Nonprofits are behind on AI<\/h2>\n\n\n\n<p>Nonprofits often fall behind the curve when it comes to technology and innovation, as limited budgets push them to prioritize critical projects and services over investing in experimental tools. <\/p>\n\n\n\n<p>Although this is understandable, underinvesting in technology can leave nonprofits open to the risk of outdated or inaccurate data, as well as leaving them unable to react quickly to unforeseen external factors. Both of these scenarios can seriously undermine a nonprofit\u2019s mission.<\/p>\n\n\n\n<p>Some 84% of finance leaders say they need more technology to help them fulfill their responsibilities, and 88% say there are inefficiencies in their organization that technology could solve.<\/p>\n\n\n\n<p>And the issue extends to AI, too\u201479% of finance leaders do not feel they\u2019re currently using AI to its fullest potential.<\/p>\n\n\n\n<p>CFOs in any sector face stringent scrutiny on how they spend their money, but in the nonprofit sector, additional regulatory and ethical considerations are at play. This might explain why 30% of nonprofit CFOs say a fear of failure limits the increased use of AI within the finance function, and 27% say budget constraints are a barrier.<\/p>\n\n\n\n<p>At the British Heart Foundation, staff members are beginning to enjoy the benefits of AI productivity tools such as Microsoft Copilot.<\/p>\n\n\n\n<p>\u201cThe early adopters of that absolutely love it,\u201d CFO Miles says. \u201cIt\u2019s revolutionized their work already in terms of daily productivity.\u201d<\/p>\n\n\n\n<p>But how can nonprofits embrace AI in a more meaningful way? Miles says it\u2019s all about carefully considering how to harness its potential, not about rushing in.<\/p>\n\n\n\n<p>\u201cWe\u2019re very conscious not to ask, \u2018What can I use AI for?\u2019 but rather, \u2018Is there a problem I need to solve for which AI might be the solution?\u2019. We are really focusing on the continuous improvement mindset and trying to find a better way of working.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-for-nonprofit-cfos-purpose-overcomes-pressure\">For nonprofit CFOs, purpose overcomes pressure<\/h2>\n\n\n\n<p>There\u2019s no doubt that being a nonprofit CFO is tough. But it\u2019s no surprise that 95% of them love their jobs and 85%&nbsp;are excited about the future of their professions.<\/p>\n\n\n\n<p>Miles joined the British Heart Foundation after a long career in the private sector.<\/p>\n\n\n\n<p>\u201cProfessionally, it\u2019s just as challenging, if not more,\u201d he says. \u201cWe often have to manage limited resources and juggle conflicting priorities\u2014we\u2019re running a quarter of a billion-pound retailer, and then there\u2019s the charity side of things. But there\u2019s something about having a really tough day, and then meeting a patient, or hearing about research we\u2019re funding, and you think I\u2019m going to try a bit harder tomorrow because it\u2019s worthwhile.\u201d<\/p>\n\n\n\n<p>Ultimately, the right technology\u2014used thoughtfully\u2014can help nonprofit CFOs do more of what they do best: driving their organization\u2019s mission forward. By embracing tools such as AI, they can unlock efficiencies and insights that allow them to focus on making a difference.<\/p>\n\n\n\n<p><strong>Explore more insights from our research and discover how high-performance finance leaders are accelerating progress <a href=\"https:\/\/www.sage.com\/en-us\/high-performance-cfo\/\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a><\/strong><\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Meet the high-performance CFO<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Our global research, in collaboration with Financial Times, reveals the four habits that separate the best CFOs from the rest.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-d1803ce6-144c-4b30-aba5-6a11393d3f44\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get the report<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/03\/BrandShoot-LND_June2024_Financial-Services_0546-copy-1-1214x810.jpeg\" class=\"single-cta__image\" alt=\"Two colleagues meet in a modern office.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/03\/BrandShoot-LND_June2024_Financial-Services_0546-copy-1-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/artificial-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tArtificial Intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/automation\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tAutomation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/cfo\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCFO\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/digital-transformation\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tDigital Transformation\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/technology\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTechnology\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-36557 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-strategy-legal-operations tag-accounting-101 tag-boss-your-business tag-business-strategy tag-cash-flow tag-cloud-financial-management tag-cloud-technology tag-growing-a-business tag-sage-accounting tag-small-business tag-starting-a-business tag-technology business_type-small-business business_type-growing-business card-post--is-clickable\"\n>\n\t<div class=\"card-post__media-wrapper\">\n\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1338373163-1215x810.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1338373163-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1338373163-768x512.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1338373163-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\t<\/div>\n\n\t<div 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Understanding the key differences between cloud and desktop accounting can help you find the option that best fits your needs.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-29462 post type-post status-publish format-standard has-post-thumbnail hentry category-accountants category-money-matters category-strategy-legal-operations tag-accounting-101 tag-automation tag-boss-your-business tag-cash-flow tag-productivity tag-sage-accounting tag-small-business business_type-small-business 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0-.537.216.74.74 0 0 0-.223.535.76.76 0 0 0 .223.535.74.74 0 0 0 .537.216h3c.699 0 1.25.551 1.25 1.25v7a1.24 1.24 0 0 1-1.25 1.25H5.75a1.24 1.24 0 0 1-1.25-1.25v-7c0-.699.551-1.25 1.25-1.25h3a.76.76 0 0 0 .537-.216.74.74 0 0 0 .223-.535.76.76 0 0 0-.223-.535.75.75 0 0 0-.537-.216z\" \/><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-03-31T18:19:30-04:00\">March 31, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhat is Supply Chain Management? 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How can they navigate these demands in a changing landscape?<\/p>\n","protected":false},"author":1774,"featured_media":20200,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[48],"tags":[145,334,427,304,154],"business_type":[41],"lilypad":[],"context":[],"industry":[58],"persona":[100],"imagine_tag":[603],"coauthors":[509],"class_list":["post-31542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology-innovation","tag-artificial-intelligence","tag-automation","tag-cfo","tag-digital-transformation","tag-technology","business_type-growing-business","industry-nonprofit"],"sage_meta":{"region":"en-us","author_name":"Yassir Malik","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1410117395.jpg","imagine_tags":{"603":"High Performance Financials"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/31542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1774"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=31542"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/31542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/20200"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=31542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=31542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=31542"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=31542"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=31542"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=31542"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=31542"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=31542"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=31542"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=31542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}