{"id":3323,"date":"2021-10-25T06:48:02","date_gmt":"2021-10-25T10:48:02","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=3323"},"modified":"2026-02-12T04:34:27","modified_gmt":"2026-02-12T09:34:27","slug":"accounting-year-end","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/accounting-year-end\/","title":{"rendered":"Improve your year end closing by avoiding these 5 accounting myths"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/money-matters\/\" class=\"entry-header__link\">Money Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tImprove your year end closing by avoiding these 5 accounting myths\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-10-25T06:48:02-04:00\">October 25, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Improve your year end closing by avoiding these 5 accounting myths\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/accounting-year-end\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author\">\n\t\t\t<div class=\"co-authors\">\n\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/giselekirtley\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/07\/Kirtley_photo-2-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/07\/Kirtley_photo-2-350x350.jpg 350w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/07\/Kirtley_photo-2-764x768.jpg 764w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/07\/Kirtley_photo-2-805x810.jpg 805w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/07\/Kirtley_photo-2-768x772.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/07\/Kirtley_photo-2.jpg 1250w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Gisele Kirtley<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>For many businesses, the New Year means it\u2019s time to file last year\u2019s taxes. Do you have all your numbers ready for year end closing? What does accounting year end include? This includes profits, sales tax collected, inventory, detailed lists of expenses including payroll, losses, vehicle use, supplies, vendors, utilities, rent, insurance, interest on loans or credit cards\u2026<\/p>\n\n\n\n<p>If you answered \u201cno\u201d and you\u2019re probably feeling overwhelmed, it could be that believing any or all of these five misconceptions made running the financial side of your business more complex than necessary.<\/p>\n\n\n\n<p>The good news is that it\u2019s not too late to simplify and it\u2019s the perfect time to get the facts on how to make the next year-end closing a lot smoother.<\/p>\n\n\n\n<p>To better understand common misbeliefs and the truth behind them, I spoke with Theresa M. Joslin, E.A., owner of Guthrie Tax Service, Inc. in Redlands, California. As an E.A., or Enrolled Agent, she is licensed by the United States Treasury Department and has met strict ethical and educational requirements.<\/p>\n\n\n\n<p>Let\u2019s look at the top five myths about accounting and uncover the truth behind each one.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">A guide to small business finance<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>In this guide we&#8217;ll walk you through the financial statements every small business owner should understand and explain the accounting formulas you should know.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-07b2de02-834c-45aa-9ed4-8042b04893e9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1327779575-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1327779575-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-myth-1-accounting-is-all-math\">Myth #1: Accounting is all math.<\/h2>\n\n\n\n<p>False!<\/p>\n\n\n\n<p>Accountants certainly use math, but accounting encompasses understanding the law, tax code, and how they apply to your business.<\/p>\n\n\n\n<p>\u201cAccounting is a high-level process that looks at business progress and makes sense of the data compiled by a bookkeeper by building financial statements,\u201d Joslin said. \u201cAs an accountant, I can explain things so you can make better decisions.\u201d<\/p>\n\n\n\n<p>An accountant can analyze the big picture of your financial situation and offer strategic advice. He or she can produce key financial documents, such as a profit-and-loss statement, and can file taxes for you.<\/p>\n\n\n\n<p>When closing out your fiscal year and getting ready to file your taxes, you\u2019re doing much more than adding up a list of expenses and income. You need to understand how laws and the tax codes\u2014local and federal\u2014apply to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-myth-2-an-accountant-is-only-good-for-doing-your-taxes-and-i-have-software-for-the-rest\">Myth #2: An accountant is only good for doing your taxes and I have software for the rest.<\/h2>\n\n\n\n<p>False!<\/p>\n\n\n\n<p>As we just mentioned, an accountant can help with and file taxes, but the real value of <a href=\"https:\/\/www.sage.com\/en-us\/accountants\/#cc3d0646192b46ee9b58b06618d4261a\" target=\"_blank\" rel=\"noopener noreferrer\">working with an accountant<\/a> is their expertise and on-going training.<\/p>\n\n\n\n<p>Tax codes and laws change constantly and a good accountant stays current through professional groups, seminars, online training, and lots of reading. To stay current on what\u2019s new, what\u2019s old, and what can lead to penalties or missed deductions, an accountant can spend as much as 10-15 percent of their time per month just on professional development.<\/p>\n\n\n\n<p>\u201cWhat business owner has the time or wants time for that?\u201d Joslin said.<\/p>\n\n\n\n<p>When it comes to software, the right solution set up the right way not only helps with the year-end process but allows you to <a href=\"https:\/\/www.sage.com\/en-us\/blog\/keeping-track-of-small-business-financial-transactions\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitor the financial health<\/a> of your business throughout the year. An accountant can advise you on setting up your software so that you can generate a year-end report in less than a day, rather than losing a few weekends to shoeboxes full of receipts and Excel spreadsheets.<\/p>\n\n\n\n<p>\u201cI cannot help you in April,\u201d Joslin said. \u201cBut the sooner we connect the better. A business is in no place to just wing it.\u201d<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">How to choose an accountant<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Discover our expert insights into choosing the best accountant for your business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-f988ae6d-d348-4633-aff6-95c17597c0d9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download the guide<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-642293271-1440x810.jpg\" class=\"single-cta__image\" alt=\"Sage Member Masterclass\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-642293271-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-myth-3-i-m-a-sole-proprietor-so-i-don-t-need-a-separate-bank-account\">Myth #3: I\u2019m a sole proprietor so I don\u2019t need a separate bank account.<\/h2>\n\n\n\n<p><em>Mostly <\/em>false!<\/p>\n\n\n\n<p>The answer depends on the nature of your business, your current financial situation, where you live and do business and your long-term plans.<\/p>\n\n\n\n<p>A sole proprietorship, such as operating under a \u201cDoing business as\u201d (DBA) or \u201cFictitious business name\u201d (FBN), does not <em>require<\/em> a bank account dedicated to your business, but it can <a href=\"https:\/\/www.sage.com\/en-us\/blog\/a-tip-for-entrepreneurs-dont-mix-personal-and-business-finances\/\" target=\"_blank\" rel=\"noopener noreferrer\">make life easier for record keeping<\/a>, especially at tax time.<\/p>\n\n\n\n<p>Because a DBA or FBN is indistinguishable from you, the owner, the income earned by a sole proprietorship is income earned by you. Your profits and losses are filed along with your personal 1040.&nbsp;When filing, you must differentiate between business and personal expenses; comingling funds can lead to missed or disallowed deductions, resulting in more higher taxes.<\/p>\n\n\n\n<p>Note that limited liability corporations (LLCs), partnerships, and corporations are <strong>legally<\/strong> <strong>required<\/strong> to have separate bank accounts for business and personal finances.<\/p>\n\n\n\n<p>Even if you don\u2019t \u201chire\u201d an accountant full time, a one- or-two-hour consultation can help keep you on track and help you understand if a sole proprietorship or S-type corporation, for example, is your best option.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Small business survival toolkit<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get your free guide, business plan template, and cash flow forecast template to help you run your business and achieve your goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-aee5a8c2-281d-42bb-8da2-eda5b62f63c6\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download your free toolkit<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"single-cta__downloads\">\n\t\t\t\t\t\n\t\t\t\t\t10,548 readers have downloaded this toolkit\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1327127856-1440x810.jpg\" class=\"single-cta__image\" alt=\"Female hands working on a laptop\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1327127856-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-myth-4-accountants-are-too-expensive\">Myth #:4 Accountants are too expensive.<\/h2>\n\n\n\n<p><em>Mostly<\/em> false.<\/p>\n\n\n\n<p>Why? This answer depends on the value you place on working with a professional compared to the potential cost of making errors because you either filed incorrectly, did not file on time, or missed opportunities for deductions. And, of course, the value of your time spent on myths one, two, and three, and dealing with the IRS if there is a discrepancy.<\/p>\n\n\n\n<p>For example, would you rather pay a 10 to 25 percent penalty plus late filing fees or pay a professional accountant to help avoid those fees and get the most out of the tax code?<\/p>\n\n\n\n<p>\u201cSimple changes can cost you your business,\u201d Joslin said. \u201cLike, what are the implications for giving employees benefits versus raises or a bonus? To fumble around with no guidance or advice can be costly.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-myth-5-accounting-is-only-for-men\">Myth #5: Accounting is only for men.<\/h2>\n\n\n\n<p>False!<\/p>\n\n\n\n<p>Women equal or surpass the percentage of men in this profession.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In Canada, 50.5 percent of all auditors, accountants, and investment professionals are women.<\/li>\n\n\n\n<li>In Europe, 64.3 percent of legal and accounting professionals are women.<\/li>\n\n\n\n<li>In the US, 63 percent of all accountants and auditors are women. However, women still earn less than men in both the US and Canada. A recent article in <em>Forbes<\/em>, <a href=\"https:\/\/www.forbes.com\/sites\/jeffthomson\/2015\/02\/18\/supporting-womens-accounting-leadership\/#3dc5cd4818a9\" target=\"_blank\" rel=\"noopener noreferrer\">Supporting Women\u2019s Accounting Leadership<\/a>, explores why that is and what we can do.<\/li>\n<\/ul>\n\n\n\n<p>The take away here plays into how you select the accountant you want to work with.<\/p>\n\n\n\n<p>First, don\u2019t limit your choices to accountants who are men. Second, rely instead on references, areas of expertise related to your needs, and licensing and certification. Finally, go with your gut. Is this someone you can easily communicate with? Like any other professional, finding the right person is a personal choice to develop a working relationship built on trust and respect.<\/p>\n\n\n\n<p>So for this year and next year, here\u2019s some simple advice:<\/p>\n\n\n\n<p>\u201cMake an accountant part of your success team, even if it\u2019s a consultation to set up your business or for a review yearly,\u201d Joslin said.<\/p>\n\n\n\n<p><strong>Check our our <a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/year-end\/\">Year-End Advice Hub<\/a> for more articles.&nbsp;<\/strong><\/p>\n\n\n\n<p><em>Editor&#8217;s note: This article was originally published in 2018 and has been updated for relevance.&nbsp;<\/em><\/p>\n\n\n<div class=\"gate-ab515c6e-7e90-4c2f-a67e-113872516e8b wp-block-sage-subscription-form\"><div class=\"gcdc-loader gcv2-loader\"><\/div><\/div>\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For many businesses, the New Year means it\u2019s time to file last year\u2019s taxes. Do you have all your numbers ready for year end closing? What does accounting year end include? This includes profits, sales tax collected, inventory, detailed lists of expenses including payroll, losses, vehicle use, supplies, vendors, utilities, rent, insurance, interest on loans [&hellip;]<\/p>\n","protected":false},"author":255,"featured_media":9288,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[43],"tags":[110,299,118,193],"business_type":[40],"lilypad":[],"context":[],"industry":[57,55],"persona":[96,97],"imagine_tag":[209,230,231],"coauthors":[669],"class_list":["post-3323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-matters","tag-accounting-101","tag-cash-flow","tag-tax","tag-year-end","business_type-small-business","industry-financial-services","industry-professional-services"],"sage_meta":{"region":"en-us","author_name":"Gisele Kirtley","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1149029523.jpg","imagine_tags":{"209":"Accounting","230":"Small business","231":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/3323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/255"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=3323"}],"version-history":[{"count":1,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/3323\/revisions"}],"predecessor-version":[{"id":34820,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/3323\/revisions\/34820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/9288"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=3323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=3323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=3323"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=3323"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=3323"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=3323"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=3323"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=3323"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=3323"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=3323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}