{"id":3790,"date":"2018-03-22T15:56:05","date_gmt":"2018-03-22T19:56:05","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=3790"},"modified":"2026-02-12T05:26:40","modified_gmt":"2026-02-12T10:26:40","slug":"what-is-a-people-company","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/what-is-a-people-company\/","title":{"rendered":"What is a People Company?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/people-leadership\/\" class=\"entry-header__link\">People &amp; Leadership<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tWhat is a People Company?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-03-22T15:56:05-04:00\">March 22, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"What is a People Company?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/what-is-a-people-company\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/paulburrin2\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2018\/02\/PaulBurrin2.jpg\" class=\"entry-author__image\" alt=\"Paul Burrin Sage People\" \/>\t\t\t\t<span class=\"entry-author__name\">Paul Burrin<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-your-people-your-most-valuable-asset\">Are your people your most valuable asset?<\/h2>\n\n\n\n<p>Many business leaders would say yes to this \u2013 but when it comes to the crunch, do they truly put the success of their people at the top of the list for company success, over everything else?<\/p>\n\n\n\n<p>If so, and their workforce also believes this to be true, then&nbsp;<em>that\u2019s<\/em>&nbsp;a People Company.<\/p>\n\n\n\n<p>People Companies have woken up to the fact that HR is changing. The global skills crisis has led to the war for talent. Employee engagement levels have plummeted. And, as a result, productivity is at an all-time low. People Companies know that to win in the war for talent, they need to not just be prepared, but get ahead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-people-companies-explained\">People Companies explained<\/h2>\n\n\n\n<p>Put simply, a People Company is an organization where people are the most valuable asset, and where company success is dependent on their workforce being successful. The leaders of People Companies know that <a href=\"https:\/\/www.sage.com\/en-us\/blog\/becoming-a-people-company-5-ways-to-build-a-business-that-puts-people-first\/\" target=\"_blank\" rel=\"noopener noreferrer\">nurturing their people<\/a> is critical to growth. They let their employees know how valued and important they are to success \u2013 in actions as well as in words. This is reflected in how their employees feel about the company and the output of their work.<\/p>\n\n\n\n<p>However, it can often be more complicated than this to recognize a People Company. Ask most leaders \u2018Are you a People Company,\u2019 and they would likely say yes. Yet, our&nbsp;latest research surveying over 500 HR leaders&nbsp;found that 55% of senior executives think their company is people orientated \u2013 with only 29% of employees agreeing.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-people-companies-are-forward-thinking-companies\">People Companies are forward-thinking companies<\/h2>\n\n\n\n<p>Just as Personnel evolved to become HR in the 1980s, so HR is now changing to become a people function. Forward-thinking HR leaders are getting ahead by automating processes to free up their <a href=\"https:\/\/www.sage.com\/en-us\/blog\/is-it-goodbye-hr-hello-people-teams-how-to-get-the-most-from-your-people\/\" target=\"_blank\" rel=\"noopener noreferrer\">teams to focus on people<\/a>.<\/p>\n\n\n\n<p>As consumers, employers can do almost anything online. They expect the same at work. People Companies make it easy for them to do things like book holiday and manage their teams. They use scalable, responsive, flexible people systems which give great employee experiences.<\/p>\n\n\n\n<p>Our recent research, on becoming a People Company, supports this. It found that fast-growth companies are performing better than others on this; typically, 80% have embraced HR automation versus 53% in lower growth businesses.<\/p>\n\n\n\n<p>The emergence of Chief People Officers is also typically found in forward-thinking fast-growth companies such as the likes of Google, Skyscanner, Huddle, and Just Eat.<\/p>\n\n\n\n<p>Automating existing HR processes and different job titles is not enough, however. To be a People Company, HR leaders need to design engaging experiences for their employees to excel throughout their employment journeys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-people-companies-design-great-workforce-experiences-from-before-day-one\">People Companies design great workforce experiences from before day one<\/h2>\n\n\n\n<p>Gone are the days when companies could simply post a vacancy to a job board and wait for the applicants to come rolling in. Now, all businesses must communicate the benefits of their brand and reputation as an employer to attract the best people. People Companies apply consumer marketing techniques to market themselves successfully to candidates; we call this People Marketing.<\/p>\n\n\n\n<p>But that\u2019s just the start. People Companies grow candidate relationships and deliver great experiences throughout the entire recruitment process. They go beyond free lunches, great workspaces and unlimited holiday. They know their people and what drives them \u2013 and they use this information to create an employer journey that constantly continues to energize their workforce and get the best from them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-people-companies-don-t-make-decisions-based-on-gut-feel-and-spreadsheets\">People Companies don\u2019t make decisions based on gut feel and spreadsheets<\/h2>\n\n\n\n<p>In a People Company, leaders get insight on what drives their workforce through People Science.<\/p>\n\n\n\n<p>With People Science, organizations can use people data to develop stronger and predictive insights about its people and motivations. These insights can then be used to make more informed evidence-based people decisions. Furthermore, the data can be used for predictive purposes, so that managers can start to understand and make decisions based on people behavior and motivations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-being-a-people-company-isn-t-a-nice-to-have-it-s-vital-to-success\">Being a People Company isn\u2019t a \u2018nice to have\u2019 \u2013 it\u2019s vital to success<\/h2>\n\n\n\n<p>Companies which make evidence-based people decisions, design great workforce experiences and are forward-thinking in their approach to their workforce don\u2019t do this because it\u2019s a good thing to do. They know it\u2019s because being a People Company is vital to the success of their business and growth. And they know that it\u2019s just the tip of the iceberg.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are your people your most valuable asset? Many business leaders would say yes to this \u2013 but when it comes to the crunch, do they truly put the success of their people at the top of the list for company success, over everything else? If so, and their workforce also believes this to be true, [&hellip;]<\/p>\n","protected":false},"author":530,"featured_media":3792,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[47],"tags":[17],"business_type":[41],"lilypad":[],"context":[],"industry":[56,57,411,58,55,204],"persona":[99],"imagine_tag":[215],"coauthors":[706],"class_list":["post-3790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-leadership","tag-hr-payroll","business_type-growing-business","industry-ecommerce","industry-financial-services","industry-human-resources","industry-nonprofit","industry-professional-services","industry-technology"],"sage_meta":{"region":"en-us","author_name":"Paul Burrin","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2018\/03\/PeopleCompany.jpg","imagine_tags":{"215":"HR and Payroll"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/3790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/530"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=3790"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/3790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/3792"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=3790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=3790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=3790"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=3790"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=3790"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=3790"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=3790"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=3790"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=3790"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=3790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}