{"id":3914,"date":"2018-03-30T10:19:49","date_gmt":"2018-03-30T14:19:49","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=3914"},"modified":"2026-02-09T05:18:26","modified_gmt":"2026-02-09T10:18:26","slug":"accounting-skills","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/accounting-skills\/","title":{"rendered":"The top 3 skills an accountant can\u2019t be without in 2022"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/accountants\/\" class=\"entry-header__link\">Accountants<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe top 3 skills an accountant can\u2019t be without in 2022\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2018-03-30T10:19:49-04:00\">March 30, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The top 3 skills an accountant can\u2019t be without in 2022\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/accounting-skills\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/markredstrom\/\">\n\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.sage.com\/en-gb\/blog\/wp-content\/uploads\/sites\/10\/2018\/08\/mark_redstrom.jpg\" class=\"entry-author__image\" height=\"40\" width=\"40\" fetchpriority=\"high\" \/>\t\t\t\t<span class=\"entry-author__name\">Mark Redstrom<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>For an accountant, staying on top of the game has never been more vital in <a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/staying-competitive\/\">an industry that\u2019s becoming increasingly competitive<\/a>. Competitors are not just around the corner. They might be across the country or on a different continent.<\/p>\n\n\n\n<p>Thanks to the Internet, clients have no qualms about seeking out the right kind of expertise and accounting skills. Here are several tips for an accountant who wants to remain the first choice in any client\u2019s mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-you-need-to-be-technologically-fearless\">1. You need to be technologically fearless<\/h2>\n\n\n\n<p>The fact we no longer write in hardcover ledgers is a testament to the fact <a href=\"https:\/\/www.sage.com\/en-us\/accountants\/\" target=\"_blank\" rel=\"noopener noreferrer\">accounting and technology<\/a> have been evolving hand-in-hand for decades. In recent years, cloud computing has been driving massive changes to the industry, one example, have meant accountants can have a live view of client data, so no there is longer need to chase them on the phone or via email periodically.<\/p>\n\n\n\n<p>Artificial Intelligence (AI) is building on this to delivering even more benefits. While at the moment AI is largely found coping with often tedious administrative tasks, such as bank account reconciliation, some practices are already experimenting with smart assistants as the first line of customer interaction. <a href=\"https:\/\/hellopegg.io\/\" rel=\"noopener\">Sage\u2019s Pegg<\/a> provides a perfect example of what this looks like and you can try it right now. Businesses can ask Pegg simple questions like, \u201cHow much money do I owe?\u201d. No need to wrestle with nominal codes, or even a full-blown accounting software package.<\/p>\n\n\n\n<p>But all of this is chicken feed to the technological revolution that might be on the way in the form of <a href=\"https:\/\/www.sage.com\/en-us\/blog\/back-office-needs-know-blockchain\/\" rel=\"noopener\">blockchain<\/a>. Put simply, a blockchain is a kind of ledger or database that is decentralized (that is, it\u2019s spread across the Internet, so concurrent copies exist in multiple places) and it\u2019s impossible to defraud. Its uses within accounting should be obvious. These uses will also be abundant, especially if governments embrace the technology, as appears to be happening.<\/p>\n\n\n\n<p>The question of whether accounting firms will have the know-how to fully embrace blockchain is another matter, however, although you can bet clients will be asking about it very soon in their initial consultations.<\/p>\n\n\n\n<p>And the biggest real-world manifestation of <a href=\"https:\/\/www.sage.com\/en-us\/blog\/glossary\/what-is-blockchain\/\">blockchain<\/a> in today\u2019s world \u2013 cryptocurrencies like Bitcoin \u2013 is almost certainly set to become yet another aspect of everyday accounting. Some businesses already accept Bitcoin and while all convert it to regular currency before accounting for it (or record it as an asset), there may well become an increasing need for accountants to deal with cryptocurrencies directly. It\u2019s not hard to imagine the challenges inherent in what is such a volatile monetary system (or at least right now).<\/p>\n\n\n\n<p>In the future, accounting practices may choose to enhance their technological expertise, so it is on a par with their basic ability to provide advice on tax and legislation, the bread and butter of many practices. Some firms might even choose to put their technological focus at the center of their business to distinguish them from the \u201cregular\u201d accounting firms. Where will you stand in all of this?<\/p>\n\n\n\n<p>Here\u2019s some advice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start to read up on blockchain, so you at least have a broad understanding on the subject, if not a technical understanding \u2013 trade organizations such as the IFAC have <a href=\"https:\/\/www.ifac.org\/global-knowledge-gateway\/audit-assurance\/discussion\/blockchain-will-impact-accounting\">already written extensively about its likely impact upon the profession<\/a>;<\/li>\n\n\n\n<li>Contact your representative at your software vendor to see <a href=\"https:\/\/www.sage.com\/en-us\/blog\/\n\">where they stand on blockchain<\/a> and if they intend to implement it at any point in the future;<\/li>\n\n\n\n<li>Keep on top of government legislation and thinking when it comes to blockchain \u2013 the federal government is already trialing it, for example;<\/li>\n\n\n\n<li>Learn all you can about cryptocurrencies, although arguably this technology is so volatile right now that waiting for the situation to settle before investing time and effort might be advisable.<\/li>\n<\/ul>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Grow your practice with Sage accountant software<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">CPAs and accountants can trust Sage\u2019s tools and resources to grow their accounting firms and better serve clients.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":8125} --><\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"100\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2021\/02\/sage-boss-your-practice-tick-horizontal_white.png\" alt=\"\" class=\"wp-image-8125\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2021\/02\/sage-boss-your-practice-tick-horizontal_white.png 800w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2021\/02\/sage-boss-your-practice-tick-horizontal_white-768x96.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-us\/accountants\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-3526\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Learn more<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-645973033-1215x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-645973033-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-focus-on-the-client\">2. Focus on the client<\/h2>\n\n\n\n<p>In the recent <a href=\"https:\/\/www.sage.com\/en-us\/blog\/practice-of-now\/\"><em>The<\/em> <em>Practice of Now<\/em><\/a>&nbsp;report, Sage spoke to 3,000 accountants around the world to gauge how they see the landscape for accountants today. In the U.S., 83% of accountants said they think clients expect more from them now than they did five years ago.<\/p>\n\n\n\n<p>It\u2019s not that clients are becoming more demanding. They are also savvier. They realize that digitization is making the job easier for accountants, so they&#8217;re interested in getting their value in other ways. And ultimately, we live in an increasingly customer-focused world where people simply demand more for every buck they hand over, whether that\u2019s to an accountant or to a supermarket.<\/p>\n\n\n\n<p>The awesome news is that the aforementioned technological revolutions\u2013harnessed optimally, of course\u2013mean that accountants can free-up time to become an advisor and \u201cbusiness partner\u201d for their clients. For example, the fact that there\u2019s now a live feed of data means accountants can spot problems before they even arise\u2013and therefore a superb opportunity arises to make contact with the client. Add in some clever Artificial Intelligence in the near future and the accounting software at the heart of a practice might be able to spot problems before both the accountant and client become aware, via machine learning and pattern-spotting abilities!<\/p>\n\n\n\n<p>Most accountants entered the accounting profession because they wanted to have relationships with their clients that extended beyond the mere yearly or quarterly number crunching. Well, that\u2019s becoming a reality. But the accountant has to be ready to embrace it. It\u2019s easy to say you are\u2013but are you really? Are you prepared for what might be a fundamental cultural shift within your practice and a redefining of your own workflows as well as that of any of your colleagues? What measures can you put in place right now to make all of this a reality?<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Putting clients first: Understanding the new normal<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Learn how to reach a new level of customer success within your accounting firm, while navigating a new landscape for accountants.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-934eeeb6-8960-447d-9b0f-422d8f6630f4\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download now<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1282\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/07\/ClientMeeting_2-e1501251455636-scaled-1282x810.jpg\" class=\"single-cta__image\" alt=\"client feedback\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/07\/ClientMeeting_2-e1501251455636-scaled-1282x810.jpg 1282w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-embrace-the-next-generation\">3. Embrace the next generation<\/h2>\n\n\n\n<p>What do you think is the biggest demographic within the U.S. right now? Baby boomers? Senior citizens? According to population estimates, it\u2019s actually Millennials\u2013those born between 1983 and 2000. If you do the calculations, you\u2019ll realize that this generation are entering middle age and, yup, they\u2019re starting businesses. And they should be on your radar whether you like it or not.<\/p>\n\n\n\n<p>Research carried out by Sage for the <a href=\"https:\/\/www.sage.com\/ca\/accountant\/\" rel=\"noopener\"><em>Walking the Walk<\/em><\/a> whitepaper revealed that Millennials in business are unusual\u2013relatively speaking, of course. Unlike the previous Gen-Xers, they\u2019re characterized as being industrious and high-achieving\u2013although it would be a crucial mistake to believe they\u2019re similar to Baby Boomers.<\/p>\n\n\n\n<p>For example, 62% of Millennial entrepreneurs say they have sacrificed profit to stay true to their personal values. 63% of them believe they will start more than one business in their lifetime.&nbsp;They\u2019re inherently technologically-savvy, of course, having been born into technology and 41% of them believe that technology is going to make the concept of \u201cyour desk\u201d redundant. Instead, they believe, everybody will work via a mobile device.<\/p>\n\n\n\n<p>All of this represents a stunning cultural shift compared to any generation that\u2019s gone before but, of course, this generation is going to demand that their accountant is at least sympathetic to their beliefs and motivations. A 50-year-old individual pretending to be hip will just be embarrassing but an accountant who knows and respects this generation\u2019s values is certainly going to be in a better position than one who doesn\u2019t.<\/p>\n\n\n\n<p>Here\u2019s a good example: while it might be worth suggesting to a Baby Boomer that they cut the losses of a failing business and sell, to a Millennial whose ethical beliefs make them concerned about the staff within that business this could simply be the wrong thing to say. It could even be offensive. A better suggestion might be to start a rationalization process or to work on a redefinition of the business\u2019 mission statement. Similarly, the environmental beliefs of Millennials mean they\u2019re just less likely to want to be involved in businesses that cause environmental damage, or that are wasteful.<\/p>\n\n\n\n<p>It isn\u2019t just with a firm\u2019s clients that Millennials are shaking things up. They\u2019re also the new recruits for firms moving forward and research shows that Millennials again have different expectations compared to previous generations. They\u2019re less likely to tolerate the dull and monotonous work, for example, and this can lead to a high staff turnover that adds unnecessary overhead costs for the business. Technology can again help here by again taking care of these same repetitive tasks, and the Millennials will again simply expect this kind of technology to be in place.<\/p>\n\n\n<div class=\"gate-ab515c6e-7e90-4c2f-a67e-113872516e8b wp-block-sage-subscription-form\"><div class=\"gcdc-loader gcv2-loader\"><\/div><\/div>\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">The Practice of Now 2020<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Discover how accounting is on the brink of positive disruption and what accountants and bookkeepers can do to be successful.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-af179c0a-d833-41d2-8cd3-ed86dcd20fb1\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Get the report<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/10\/BusinessVoice-1214x810.jpg\" class=\"single-cta__image\" alt=\"Man in home office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/10\/BusinessVoice-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For an accountant, staying on top of the game has never been more vital in an industry that\u2019s becoming increasingly competitive. Competitors are not just around the corner. They might be across the country or on a different continent. Thanks to the Internet, clients have no qualms about seeking out the right kind of expertise [&hellip;]<\/p>\n","protected":false},"author":573,"featured_media":20135,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[158,46],"tags":[2,145,350,359],"business_type":[312],"lilypad":[],"context":[],"industry":[57,55],"persona":[150],"imagine_tag":[222],"coauthors":[555],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accountants","category-growth-customers","tag-accountants","tag-artificial-intelligence","tag-blockchain","tag-grow-your-accounting-practice","business_type-accountants","industry-financial-services","industry-professional-services"],"sage_meta":{"region":"en-us","author_name":"Mark Redstrom","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1421562922.jpg","imagine_tags":{"222":"Accountants"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/3914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/573"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=3914"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/3914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/20135"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=3914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=3914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=3914"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=3914"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=3914"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=3914"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=3914"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=3914"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=3914"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=3914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}