{"id":4195,"date":"2018-05-04T14:27:54","date_gmt":"2018-05-04T18:27:54","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=4195"},"modified":"2025-01-07T06:52:02","modified_gmt":"2025-01-07T11:52:02","slug":"implementing-ai","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/implementing-ai\/","title":{"rendered":"Adapting your business in the age of AI"},"content":{"rendered":"
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\n\t\t\t\t\t\tAdapting your business in the age of AI\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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The term \u201cartificial intelligence\u201d conjures images of cyborgs, and complex circuitry has already become a part of everyday business functions at many large companies. Even small businesses are now able to take advantage<\/a> of this new technology that includes machines learning to stay ahead of rapidly changing information that can affect a company\u2019s operations. If you have a small business, it\u2019s in your best interest to learn about these new systems that can allow you to stay ahead of the competition more effectually.<\/p>\n\n\n\n

Understanding artificial intelligence (AI)<\/h2>\n\n\n\n

The term \u201cartificial intelligence\u201d was coined to describe what has become the logical extension of basic computing into methods that utilize the large sets of data<\/a>, the lower cost of parallel computing and significant advances in algorithms into an advanced ability to classify, reason and interact. It is much like human learning, but depends upon digital systems, to support the process using highly sophisticated algorithms. This allows companies to use information for a variety of purposes. The capability of AI systems for business is currently in its infancy, and it is likely to permeate every market at every level.<\/p>\n\n\n\n

How you can take advantage of AI today<\/h2>\n\n\n\n

One of the common ways AI is being utilized in today\u2019s businesses is for strategically targeted marketing. AI systems allow companies to collect data on current customers and find potential customers with similar qualities. It can even change its methods, recognizing when purchasing patterns or demographics change. These details can help companies to maximize their marketing budgets.<\/p>\n\n\n\n

Artificial intelligence can also help with customer service. You can serve customers at scale, providing automated acknowledgments, ticketing processes and satisfaction surveys to ensure that you keep the customers you have, while allowing responsive service that will enable you to take advantage of customer-to-customer influencing.<\/p>\n\n\n\n

Tips for implementing AI<\/h2>\n\n\n\n

The new systems required for implementation of artificial intelligence may seem overwhelming for businesses that have depended on standard methods of operation, but managers can initiate a gradual changeover of policies if they follow a series of steps:<\/p>\n\n\n\n