{"id":4456,"date":"2018-06-27T16:10:03","date_gmt":"2018-06-27T20:10:03","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=4456"},"modified":"2024-05-13T08:45:30","modified_gmt":"2024-05-13T12:45:30","slug":"women-in-fintech","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/women-in-fintech\/","title":{"rendered":"Top 5 women in fintech share financial tech advice for businesses"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tMoney Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\tTop 5 women in fintech share financial tech advice for businesses\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t\"Ashley\t\t\t\tAshley Thompson<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

How much will diversity in fintech change the way you accept payments and manage your money?<\/p>\n\n\n\n

It\u2019s a simple question with complex possibilities as the industry evolves but the answer can be found in the main factor driving the industry \u2013 you, the business owner.<\/p>\n\n\n\n

Financial service providers of all kinds and sizes are racing to bring you the latest solution to address your biggest challenges when managing your company\u2019s finances and do so with next-generation customer experience.<\/p>\n\n\n\n

The competition is fierce to get the attention of small and medium-sized enterprises (SMEs) and decision makers with the latest bells and whistles, but one key factor in differentiating which payment services provider (PSP) is implementing a true perspective of market needs is diversity in fintech leadership<\/a>.<\/p>\n\n\n\n

Viewpoints from women in fintech<\/h2>\n\n\n\n

Nadja van der Veer, a legal consultant with expertise in international payments, explains how the importance of diversity<\/a> in leadership spans beyond fairness and impacts the product output overall customer experience for small businesses.<\/p>\n\n\n\n

She says: \u201cWomen bring in different perspectives. They consider different aspects of a service offering. Women are often the primary buyer within a household and are therefore often owning the customer\u2019s perspective.<\/p>\n\n\n\n

\u201cWith a gender-balanced management in fintech companies, they can better mirror diverse customer bases. Bringing in a variety of different perspectives, backgrounds, and experience can be key to the company\u2019s success, so gender balance is just one aspect in that key to success.\u201d<\/p>\n\n\n\n

The connection between diversity in industry leadership and product output is important, which makes it even more important to support and encourage equal representation from the inside out.<\/p>\n\n\n\n

Here are the top five women on my watchlist to keep up with the latest developments in fintech and who are simultaneously pushing for gender diversity in fintech leadership for better financial services products across the globe.<\/p>\n\n\n\n

Martha Mghendi\u2013Fisher (@MghendiMartha<\/a>)<\/h2>\n\n\n\n

Founder, European Women Payments Network<\/a> (EWPN) and African Women in Fintech and Payments (AWFP)<\/h3>\n\n\n\n

With years of merchant acquiring, e-commerce and card present experience under her belt, Martha founded the EWPN after being frustrated by the lack of female leadership in the industry.<\/p>\n\n\n\n

She says: \u201cUntil we realize that we are stronger together instead of handling the challenges in smaller groups, we shall continue to be under-represented. We transact cross-border, let\u2019s converse cross-border as well.\u201d<\/p>\n\n\n\n

Nadja van der Veer<\/a><\/h2>\n\n\n\n