{"id":5370,"date":"2018-11-06T05:58:57","date_gmt":"2018-11-06T10:58:57","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=5370"},"modified":"2026-02-12T05:19:00","modified_gmt":"2026-02-12T10:19:00","slug":"four-ways-accountants-disruptive-technology","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/four-ways-accountants-disruptive-technology\/","title":{"rendered":"Four simple ways accountants can keep up with disruptive technology"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/accountants\/\" class=\"entry-header__link\">Accountants<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tFour simple ways accountants can keep up with disruptive technology\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2018-11-06T05:58:57-05:00\">November 6, 2018<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Four simple ways accountants can keep up with disruptive technology\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/four-ways-accountants-disruptive-technology\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/marcstaut\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/Marc-Staut_square-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/Marc-Staut_square-350x350.jpg 350w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/Marc-Staut_square-768x768.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/Marc-Staut_square-810x810.jpg 810w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2018\/11\/Marc-Staut_square.jpg 1244w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Marc Staut<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Does it feel as though technology is impacting your accounting firm and your clients much faster than it did just five to 10 years ago? Well it is, and Moore\u2019s Law explains why.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 1965, Gordon Moore, co-founder of Intel, noticed the number of circuits that could be placed on a chip doubled every year. In 1975, he revised that forecast to doubling every 18 \u2013 24 months. When the number of circuits doubled, the speed at which the chip ran also doubled and the power the chip consumed declined. Bandwidth and storage increase at an even greater rate than processing power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To put it in perspective, the first hard drive developed by IBM in 1956 had 5MB of capacity, was the size of two refrigerators and leased for approximately $250,000 per month. Today, the smallest iPhone X comes with 64GB \u2013 that\u2019s more than 12,000 times the capacity of the first hard drive, and it fits in your pocket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When software developers write code today, they\u2019re often writing it to run on chips that will be produced two to three years from now rather than the equipment that exists today. So <mark class=\"highlight-and-share\">if the technology you\u2019re using is three years old, it\u2019s five to seven years behind the curve.<\/mark> It\u2019s no surprise then that some busy professionals feel intimidated by<a href=\"https:\/\/www.sage.com\/en-us\/blog\/tips-for-becoming-a-tech-savvy-accountant\/\"> new technologies<\/a> or fear they can\u2019t keep pace with change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The headlines just make matters worse: robo-accountants will put us out of jobs, <a href=\"https:\/\/www.sage.com\/en-us\/blog\/glossary\/what-is-blockchain\/\">blockchain<\/a> will do away with audits. While accounting firms will certainly be impacted by disruptive technology and it will change the way we work, there are steps we can take to prepare. The alternative is ignoring it, falling behind and becoming irrelevant.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m here to tell you that you can keep up and it might not be as scary as many are making it sound. Here\u2019s a look at what you can do now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-stay-calm\">1 . Stay calm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><\/strong>As the rate of technological change continues to grow exponentially, it can be uncomfortable or even frightening for people who don\u2019t get excited about change. But it can also be an incredible opportunity for those who embrace it. So avoid panicking and take a calm, rational approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-educate-yourself-and-your-firm\">2 . Educate yourself and your firm<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding is critical. You don\u2019t need to become an expert on predictive analytics, machine learning, blockchain, AI, algorithms and <a href=\"https:\/\/www.sage.com\/en-us\/blog\/hard-trends-impact-accounting\/\">other disruptive technologies<\/a>, but you should cultivate a collection of voices you can trust, assimilate the information and form your own opinions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sage.com\/en-us\/blog\/artificial-intelligence-for-business-leaders\/\">Read everything you can<\/a> on the subject. Attend conferences, webinars and workshops. Identify people in your firm who are passionate about these technologies. Send them to training opportunities and let them share what they\u2019ve learned with you and your leadership team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-make-a-plan\">3 . Make a plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We know that accounting firms will be disrupted by technology, but the profession isn\u2019t going away. It will just be different than it is today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building alignment and getting everyone in the firm moving in the same direction is critical. If people are confused about the firm\u2019s vision and leadership, they won\u2019t buy into the changes that need to be made. An outside facilitator can help with strategic planning, envisioning or business transformation and add some much-needed perspective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-communicate-with-your-team\">4 . Communicate with your team<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most important things your firm needs to do is let your team know that you understand the changes that are coming and have a plan to meet them head-on. Many of the people you work with are just as intimidated by emerging technologies and dire predictions as you are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don\u2019t take the time to reassure them you have a plan, they will look for a firm that does.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-four-cs-of-managing-change\">The four Cs of managing change<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping up with the pace of change requires commitment, courage, capability and confidence. I\u2019m sure most of us would prefer to start with confidence, but it only comes after having the courage to make a change, making a commitment and developing the capability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, this is not a do-it-yourself project, and you don\u2019t need to reinvent the wheel. Seek out peer communities and <a href=\"https:\/\/www.sage.com\/en-us\/accountants\/\">solution providers<\/a> who can help you along the way.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Sage Accountants Network<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Elevate yourself above the competition and start benefiting from being a true business partner to your clients!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-us\/accountants\/products\/sage-accountants-network\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button 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datetime=\"2026-09-02T07:25:41-04:00\">September 2, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhat is petty cash?\u00a0A complete guide\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-27772 post type-post status-publish format-standard has-post-thumbnail hentry category-accountants category-money-matters tag-accountants tag-accounting-101 tag-cash-flow business_type-small-business business_type-accountants industry-nonprofit\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/general-ledger-reconciliation\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/10\/BrandShootLDN_Jul2022_ProfSvcs_0726-original-684x384.jpeg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/10\/BrandShootLDN_Jul2022_ProfSvcs_0726-original-684x384.jpeg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/10\/BrandShootLDN_Jul2022_ProfSvcs_0726-original-768x512.jpeg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/10\/BrandShootLDN_Jul2022_ProfSvcs_0726-original-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-09-02T06:32:42-04:00\">September 2, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tGeneral ledger reconciliation: A complete guide\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-27696 post type-post status-publish format-standard has-post-thumbnail hentry category-accountants category-money-matters tag-accountants tag-accounting-101 tag-sage-accounting business_type-small-business business_type-accountants business_type-growing-business industry-nonprofit\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/best-practices-in-nonprofit-accounting-a-complete-guide\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1408431081-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1408431081-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1408431081-768x512.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1408431081-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-26T07:58:49-04:00\">August 26, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tNonprofit accounting basics and best practices\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-27920 post type-post status-publish format-standard has-post-thumbnail hentry category-accountants category-money-matters tag-accountants tag-accounting-101 tag-cash-flow tag-cfo business_type-accountants business_type-growing-business industry-nonprofit\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/what-is-a-trial-balance\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1451456915-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1451456915-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1451456915-768x512.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1451456915-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-17T09:13:03-04:00\">August 17, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tWhat is a trial balance?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Does it feel as though technology is impacting your accounting firm and your clients much faster than it did just five to 10 years ago? Well it is, and Moore\u2019s Law explains why. In 1965, Gordon Moore, co-founder of Intel, noticed the number of circuits that could be placed on a chip doubled every year. [&hellip;]<\/p>\n","protected":false},"author":684,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"158","sage_membership_post_content_type":"article","sage_membership_post_featured_video_id":"","sage_membership_post_video_type":"trailer","sage_membership_post_featured_video_duration":"","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[158],"tags":[2,257,154],"business_type":[312],"lilypad":[],"context":[],"industry":[57],"persona":[150],"imagine_tag":[222],"coauthors":[749],"class_list":["post-5370","post","type-post","status-publish","format-standard","hentry","category-accountants","tag-accountants","tag-boomer-consulting","tag-technology","business_type-accountants","industry-financial-services"],"sage_meta":{"region":"en-us","author_name":"Marc Staut","featured_image":"","imagine_tags":{"222":"Accountants"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/5370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/684"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=5370"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/5370\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=5370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=5370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=5370"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=5370"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=5370"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=5370"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=5370"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=5370"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=5370"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=5370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}