{"id":7226,"date":"2020-07-16T11:00:33","date_gmt":"2020-07-16T15:00:33","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=7226"},"modified":"2024-07-22T05:41:12","modified_gmt":"2024-07-22T09:41:12","slug":"the-new-reality-sage-crm","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/the-new-reality-sage-crm\/","title":{"rendered":"The new reality and how to prepare your business for the upturn"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tThe new reality and how to prepare your business for the upturn\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2020-07-16T11:00:33-04:00\">July 16, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"The new reality and how to prepare your business for the upturn\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/the-new-reality-sage-crm\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/davidbeard\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2020\/06\/David-Beard-png.png\" class=\"entry-author__image\" alt=\"David Beard\" \/>\t\t\t\t<span class=\"entry-author__name\">David Beard<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>During uncertain times, a business can adapt and keep moving by adequately responding to the changing dynamics of the marketplace. Undoubtedly, market fluctuations and unforeseen circumstances can stimulate change in your customers and influence their buying behaviors.<\/p>\n\n\n\n<p>But businesses that keep customer insights and data on the forefront will be better able to serve their needs and cater to their behaviors more effectively, both now and as we move into a post-pandemic world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adapt-to-changes-in-consumer-behavior\">Adapt to changes in consumer behavior<\/h2>\n\n\n\n<p>So, what has changed since the beginning of the coronavirus and how has the current climate changed how companies operate and do business?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customers are facing cost pressures. <\/strong>Some buyers, with a diminished or removed take-home pay, have less disposable income.&nbsp;Businesses may have fewer lines of credit open to them, making it more difficult to attract and retain customers &#8211; particularly if routes to market have been disrupted through the enforced closure of business premises. Nurturing your customer base and providing them with <a href=\"https:\/\/www.sage.com\/en-us\/products\/sage-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent customer service<\/a> will improve retention rates and drive growth.<\/li>\n\n\n\n<li><strong>Those that can spend, might not.<\/strong> While spending may not have abruptly halted for some, consumers and businesses may be far more discerning about disposable income while uncertainty is upon them.&nbsp;They will likely become more keenly aware of price versus value, business practices around health and safety, and brand communications. Ensuring you communicate the right information at the right time will be key to building brand loyalty.<\/li>\n\n\n\n<li><strong>Consumers are shifting the way they buy. Now is the time to adapt. <\/strong>It\u2019s unpredictable how the future will look, but one thing to learn is that for many businesses, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/06\/17\/make-your-brand-thrive-despite-retails-bleak-future\" target=\"_blank\" rel=\"noreferrer noopener\">online buying and contactless pickup<\/a> will need to be built into business models. Restaurants, for example, have pivoted to selling produce from their suppliers directly to consumers. This is an example of businesses ably adapting to trends; putting quality produce directly in the hands of consumers, especially when supply chains are being affected where consumers are used to normally obtaining these goods. It may lead to a rise in food education, development of alternative supply lines, and different ideas about what a restaurant is, or should be.<\/li>\n\n\n\n<li><strong>Competition has intensified. <\/strong>As a result of these changing conditions, adjacent sectors not usually seen as competition may now encroach in different, new spaces. Think about the pivot away from eating out to eating at home as just example, especially how this impacts the supply chain and purchasing habits.<\/li>\n<\/ul>\n\n\n\n<p>As businesses look to the future, they should learn from the past. As&nbsp;The Lowy Institute&nbsp;noted in a recent&nbsp;<a href=\"https:\/\/interactives.lowyinstitute.org\/features\/covid19\/issues\/globalisation\/\" target=\"_blank\" rel=\"noreferrer noopener\">publication<\/a>:&nbsp; &#8220;the overall dimension of this loss should be kept in perspective \u2014 it is a tiny fraction of the disruption experienced in two world wars during the 20th century.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-accurate-business-planning-for-the-new-normal\">Accurate business planning for the new normal<\/h2>\n\n\n\n<p>Organizations will have to work smarter and more efficiently for every bit of revenue they generate. The biggest opportunity organizations have is to adapt their business to address the new reality of the market and customers\u2019 amended needs.<\/p>\n\n\n\n<p>Solutions like <a href=\"https:\/\/www.sage.com\/en-us\/products\/sage-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage CRM<\/a> give businesses instant insight into business and employee performance, facilitating informed business decision-making during the downturn and as we enter the post-recession period. This access to data empowers businesses to quickly pivot their offerings, enabling the resolution of customer service needs with automation.<\/p>\n\n\n\n<p>As the economy reopens, it is not going to be a case of business as usual. Companies will need to facilitate informed decision-making as we enter the post-recession period, including adapting key performance indicators as conditions change. By storing customer data and information in a <a href=\"https:\/\/www.sage.com\/en-us\/products\/sage-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">central knowledgebase<\/a>, staff can report on critical customer service metrics quickly and easily, enabling them to have more meaningful conversations that lead to increased loyalty and retention.<\/p>\n\n\n\n<p>Faced with fluctuating conditions, previous years\u2019 plans may not pan out to be the best resource for forecasting. Scenario planning layered into sales forecasting should become the \u2018new normal\u2019 to accurately capture a large enough spread of possible outcomes to cover future uncertainties.<\/p>\n\n\n\n<p>It will be vital for organizations to utilize technologies that enable real-time, accurate business performance data in the face of uncertainty. As businesses look to make their operations more efficient, train employees on new business practices, and track sales performance data, this technology is what will propel organizations to succeed in the new normal and prepare for any increase in demand or workload that trading conditions present.<\/p>\n\n\n\n<p><em>This article is a part of our Sage CRM series. <a href=\"https:\/\/www.sage.com\/en-us\/products\/sage-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage CRM<\/a> extends <a href=\"https:\/\/www.sage.com\/en-us\/products\/sage-50cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage 50<\/a>, <a href=\"https:\/\/www.sage.com\/en-us\/products\/sage-100-contractor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage 100<\/a> and <a href=\"https:\/\/www.sage.com\/en-us\/products\/sage-300\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sage 300<\/a> with CRM capability for sales, marketing and customer service functions in thousands of business\u2019 around the globe.<\/em><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/business-continuity\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness Continuity\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/business-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tBusiness intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/crm\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tCRM\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col 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Discover how an OMS works and what to look for when choosing one.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-28210 post type-post status-publish format-standard has-post-thumbnail hentry category-growth-customers category-strategy-legal-operations tag-boss-your-business tag-business-intelligence tag-business-strategy tag-distribution tag-growing-a-business tag-inventory-management tag-productivity tag-supply-chain-management business_type-small-business business_type-growing-business industry-distribution 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https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/10\/BrandShoot-LND_June2024_Financial-Services_0474-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-22T12:03:36-04:00\">May 22, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tNotes payable vs accounts payable: Differences and examples\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-29712 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations category-trends-insights tag-accounting-101 tag-boss-your-business tag-business-intelligence tag-business-strategy tag-cash-flow tag-productivity tag-small-business tag-starting-a-business business_type-small-business business_type-growing-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/accounts-payable-outsourcing\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-549776535-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-549776535-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-549776535-768x512.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-549776535-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-22T10:58:35-04:00\">May 22, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">14 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tIs accounts payable outsourcing right for your business?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-36402 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters tag-accounting-101 tag-boss-your-business tag-business-continuity tag-cash-flow tag-cloud-technology tag-food-beverage tag-growing-a-business tag-productivity tag-small-business tag-starting-a-business tag-staying-competitive business_type-small-business business_type-growing-business industry-food-beverage\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/restaurant-franchise-accounting\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1214156032-684x384.jpg\" class=\"card-post__image\" alt=\"Chef on duty\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1214156032-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1214156032-768x432.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1214156032-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-01T07:05:27-04:00\">May 1, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tRestaurant franchise accounting best practices and tips\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>During uncertain times, a business can adapt and keep moving by adequately responding to the changing dynamics of the marketplace. Undoubtedly, market fluctuations and unforeseen circumstances can stimulate change in your customers and influence their buying behaviors. But businesses that keep customer insights and data on the forefront will be better able to serve their [&hellip;]<\/p>\n","protected":false},"author":1068,"featured_media":4109,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"footnotes":""},"categories":[46],"tags":[399,4,9],"business_type":[41],"lilypad":[],"context":[],"industry":[],"persona":[101,98],"imagine_tag":[469],"coauthors":[770],"class_list":["post-7226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","tag-business-continuity","tag-business-intelligence","tag-crm","business_type-growing-business"],"sage_meta":{"region":"en-us","author_name":"David Beard","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2018\/04\/performancemetrics.jpg","imagine_tags":{"469":"CRM"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/7226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1068"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=7226"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/7226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/4109"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=7226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=7226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=7226"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=7226"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=7226"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=7226"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=7226"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=7226"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=7226"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=7226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}