{"id":8649,"date":"2020-10-12T13:22:54","date_gmt":"2020-10-12T17:22:54","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=8649"},"modified":"2026-02-12T04:59:38","modified_gmt":"2026-02-12T09:59:38","slug":"hiring-talent-virtual-reality","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/hiring-talent-virtual-reality\/","title":{"rendered":"Are robots and VR the future of hiring talent?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tAre robots and VR the future of hiring talent?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2020-10-12T13:22:54-04:00\">October 12, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Are robots and VR the future of hiring talent?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/hiring-talent-virtual-reality\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/charlottepenny\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/03\/charlotte-penny.jpg\" class=\"entry-author__image\" alt=\"Headshot of Charlotte Penny\" \/>\t\t\t\t<span class=\"entry-author__name\">Charlotte Penny<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">What kind of tasks could be automated through augmented intelligence?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe a robot could make your coffee every morning. Or arrange your diary on your behalf. How about hire people in your company?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re not expecting the robots to take over any time soon. But the rise in technology and automation will certainly have some impact on HR and people teams in the hiring process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the fierce competition for talent has catapulted companies into adopting new approaches to improve their candidate experiences and save time on the recruitment process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And what is the <a href=\"https:\/\/www.sage.com\/en-us\/blog\/virtual-reality-vr-ar-tips-hr\/\">impact<\/a> of virtual reality (VR) and augmented intelligence (AI) in the hiring process?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-virtual-reality-to-attract-talent\"><strong>Using virtual reality to attract talent<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual reality (VR) can help to attract talent in the first instance, enabling candidates to see what it would really be like to work at companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.talenteconomy.io\/2017\/03\/13\/firm-uses-virtual-reality-recruit-others-follow\/\">Deutsche Bahn<\/a>, a German railway company, needed to acquire 10,000 people each year as it saw many of its existing employees <a href=\"http:\/\/www.dw.com\/en\/after-layoffs-deutsche-bahn-scrambles-to-recruit\/a-17339456\">reach retirement age<\/a> \u2013 so it got creative and began taking VR headsets to career fairs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This allowed people interested in working for Deutsche Bahn to experience various roles at the company. For example, they could follow a train electrician through their daily routine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The approach worked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before the technology was introduced, Deutsche Bahn got, on average, 10 applicants from any one fair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the VR, it received 50 to 100 applicants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, the applicants were much more engaged with the recruitment process because they knew what they were applying for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Equally, food company&nbsp;<a href=\"https:\/\/blog.generalmills.com\/2015\/09\/virtual-reality-helps-recruit-new-employees\/\">General Mills<\/a> employs the same tactic using a 360-degree camera to shoot scenes all over the company headquarters and surrounding area to show potential recruits at trade fairs what the company is like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introducing innovative ways to experience life working at an organization, if done right, can help candidate have better experiences going through the recruitment process \u2013 and help build your employer brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It reflects the importance you place on candidate and workforce experiences, and reflects the company as forward-thinking and innovative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-selecting-the-right-resume-with-a-little-help-of-augmented-intelligence\"><strong>Selecting the right resume with a little help of augmented intelligence<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have attracted talent and the resumes come in, there is a big job to be done of sifting through them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where AI comes into its own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Really, when people talk about artificial intelligence, they mean <a href=\"https:\/\/www.peoplematters.in\/article\/recruitment\/augmented-intelligence-not-just-ai-right-fit-for-hiring-22102\">augmented intelligence<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The former is the replacement of humans with computer systems; the latter is using technology designed to assist humans, not replace them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It goes without saying that we can\u2019t take the \u2018human\u2019 out of human resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The role of AI is to help humans make better and quicker decisions in line with the business strategy \u2013 not to replace them entirely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Augmented intelligence can be used to enhance existing automation processes, giving HR and people teams time to focus on the more important job of attracting and engaging the best candidates, and towards achieving the organization\u2019s business goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finding strong candidates among a giant talent pool is one of the biggest and most time-consuming challenges talent managers face.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI algorithms can be used to search resumes for keywords and other factors that match those of successful past hires, to create a shortlist of candidates, not only reducing the HR professionals time spent sifting through resumes, but also eliminating any bias that a human might hold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recruiters take six seconds on average to screen a resume. They aren\u2019t necessarily taking the time to think about the person behind it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI programs don\u2019t get tired and overlook important indicators that someone might be right for the job.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Modern systems can also help recruiters sift through resumes thoroughly and ensure that the best candidates are identified in a much more efficient way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-communicating-with-candidates-using-ai-and-vr\"><strong>Communicating with candidates using AI and VR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apart from selecting resumes, corresponding with candidates is another extremely time-consuming task for HR professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As with the resumes, augmented intelligence can step in to help, this time in the form of chatbots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots are already used in the food and retail industries to help people place orders, ask questions and make complaints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The same technology can be used to schedule interviews and answer job candidates\u2019 frequently asked questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chatbots can be used to answer frequently asked questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where will the interview be?<\/li>\n\n\n\n<li>What do I need to bring?<\/li>\n\n\n\n<li>How many interviews will I have?<\/li>\n\n\n\n<li>When will you make a decision?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This frees up HR\u2019s time to focus on the onboarding process and creating great candidate experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-onboarding-with-a-little-help-from-the-bots\"><strong>Onboarding with a little help from the bots<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once a successful candidate has been selected, both or either VR and AI can be used to help with <a href=\"https:\/\/www.sage.com\/en-us\/sage-business-cloud\/people\/\">onboarding<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VR can be used for training new recruits \u2013 the <a href=\"https:\/\/www.wareable.com\/vr\/how-vr-is-training-the-perfect-soldier-1757\">US military<\/a> uses VR to train and prepare soldiers for different combat situations exposing them to a wider variety of training scenarios with less time and cost than field training.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Equally, an <a href=\"https:\/\/talentculture.com\/send-in-the-robots-the-good-and-bad-of-automating-your-hiring-process\/\">AI chatbot<\/a> in the form of an app downloadable on a new starter\u2019s mobile phone could even walk them around the building, share company policies and answer common questions along with the people team, to help build a great onboarding experience for the employee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-it-s-not-rise-of-the-robots\"><strong>It\u2019s not rise of the robots<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">VR and AI offer assistance in creating a better candidate experience with the added bonus of saving HR professionals valuable time \u2013 time that can be used more effectively to focus on people management and strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, VR and AI are not magic dust \u2013 they are just another advancement in technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not about replacing human beings with technology but making it easier for HR and people teams to get the most from technology, and as a result, produce better outcomes for the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, technology such as VR and AI are an addition, not a substitution and it is still extremely important that HR retains and prioritizes human judgment and contact \u2013 with a little bit of help from technology.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/artificial-intelligence\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tArtificial Intelligence\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/hiring\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHiring and Retention\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/hr-payroll\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHR and Payroll\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/hr-software\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tHR software\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/hub\/technology\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tTechnology\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<div class=\"alignfull wp-block-sage-related-posts\">\n\t<section class=\"related-posts card-grid has-dark-background-color\">\n\t<div class=\"container\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--featured h1\">Explore more wisdom<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"row related-posts__featured\">\n\t\t\t\t<div class=\"col card-grid__item\">\n\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-0 post-32711 post type-post status-publish format-standard has-post-thumbnail hentry category-strategy-legal-operations tag-boss-your-business tag-business-continuity tag-business-strategy tag-cloud-technology tag-growing-a-business tag-productivity tag-small-business tag-supply-chain-management 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the milestones to track from pre-production through delivery.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-31994 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership tag-hiring tag-hr-software tag-leadership tag-performance tag-productivity tag-small-business business_type-small-business business_type-growing-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/what-is-a-performance-management-system\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/03\/BrandShoot-LND_June2024_Financial-Services_0546-copy-1-684x384.jpeg\" class=\"card-post__image\" alt=\"Two colleagues meet in a modern office.\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/03\/BrandShoot-LND_June2024_Financial-Services_0546-copy-1-684x384.jpeg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/03\/BrandShoot-LND_June2024_Financial-Services_0546-copy-1-768x512.jpeg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2025\/03\/BrandShoot-LND_June2024_Financial-Services_0546-copy-1-1214x810.jpeg 1214w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-08-17T09:24:36-04:00\">August 17, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">15 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tPerformance management systems: A practical guide\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-2 post-32603 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-people-leadership tag-cloud-financial-management tag-cloud-technology tag-distribution tag-manufacturing tag-sage-x3 tag-technology business_type-growing-business industry-distribution industry-manufacturing\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/how-to-reduce-distribution-costs\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-594203315-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-594203315-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-594203315-768x432.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-594203315-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-29T12:25:21-04:00\">July 29, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">11 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow to reduce distribution costs and optimize profitability\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-27370 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership category-strategy-legal-operations category-trends-insights tag-accounting-101 tag-boss-your-business tag-business-intelligence tag-growing-a-business tag-hr-payroll tag-performance tag-workplace-of-the-future business_type-small-business business_type-growing-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/how-many-work-hours-in-a-year\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/09\/BrandShootSF_Oct2021_ProfSvcs_C7476-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/09\/BrandShootSF_Oct2021_ProfSvcs_C7476-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/09\/BrandShootSF_Oct2021_ProfSvcs_C7476-768x432.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2024\/09\/BrandShootSF_Oct2021_ProfSvcs_C7476-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-20T04:33:05-04:00\">July 20, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">15 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tHow many work hours in a year?\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-31913 post type-post status-publish format-standard has-post-thumbnail hentry category-technology-innovation tag-cloud-technology tag-customer-acquisition tag-digital-transformation tag-growing-a-business tag-small-business tag-staying-competitive tag-technology business_type-small-business business_type-growing-business industry-software-saas\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-us\/blog\/key-saas-metrics-to-track\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1406088800-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1406088800-684x384.jpg 684w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1406088800-768x512.jpg 768w, https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/09\/GettyImages-1406088800-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-07-17T09:57:01-04:00\">July 17, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">13 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe essential SaaS business metrics every business should be tracking\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The first stage of the hiring process doesn&#8217;t start with the job vacancy itself but rather with your company\u2019s people marketing. Is your company an organization that people want to work for\/are attracted to?&#8221;<\/p>\n","protected":false},"author":1660,"featured_media":1305,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_is_cornerstone":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":"","_yoast_wpseo_schema_page_type":"","_yoast_wpseo_schema_article_type":"","_sage_video":false,"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":"48","post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[47,48],"tags":[145,284,17,166,154],"business_type":[41],"lilypad":[],"context":[],"industry":[411,204],"persona":[99],"imagine_tag":[215],"coauthors":[616],"class_list":["post-8649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-leadership","category-technology-innovation","tag-artificial-intelligence","tag-hiring","tag-hr-payroll","tag-hr-software","tag-technology","business_type-growing-business","industry-human-resources","industry-technology"],"sage_meta":{"region":"en-us","author_name":"Charlotte Penny","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/04\/IMG_1897.jpg","imagine_tags":{"215":"HR and Payroll"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/8649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1660"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=8649"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/8649\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=8649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=8649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=8649"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=8649"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=8649"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=8649"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=8649"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=8649"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=8649"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=8649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}