{"id":900,"date":"2020-10-07T00:00:00","date_gmt":"2020-10-07T04:00:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/your-four-step-checklist-for-refining-your-business-plan\/"},"modified":"2026-02-12T04:59:57","modified_gmt":"2026-02-12T09:59:57","slug":"four-step-checklist-refining-business-plan","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/four-step-checklist-refining-business-plan\/","title":{"rendered":"Your four-step checklist for refining your business plan"},"content":{"rendered":"
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\n\t\t\t\t\t\tYour four-step checklist for refining your business plan\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

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\n\t\t\t\n\t\t\t\t\"\"\t\t\t\tTobi North<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

Does your business plan need an update? While a solid plan is important early on, you may find that as you start to actually do business, your plans feel too stifling \u2013 or not robust enough. The good news is that it\u2019s YOUR business, so you can set the pace, make changes on the fly \u2013 change up your plan.<\/p>\n\n\n\n

To get started, follow these four steps to refresh and refine your plans, and your approach to your small business<\/a>.<\/p>\n\n\n\n

Re-evaluate your approach<\/h2>\n\n\n\n

In the early days of your business, you had a broad idea of who your target market. Over time, you\u2019ve gathered experience on who exactly buys your products and services.<\/p>\n\n\n\n

You should update your business plan to show the shifting demographics of your customers and how their buying behaviors have changed. Then, you\u2019ll want to determine whether your products and services still fit that target market. If not, some changes are in order.<\/p>\n\n\n

\n\tDownload your free toolkit<\/a>\n<\/div>\n\n\n\n\n

Review your payables<\/h2>\n\n\n\n

Now that your business has been in place for a while, it\u2019s a good time to take a look at your operating costs. Even if you\u2019re tracking them carefully, some unnecessary expenses can slip through the cracks. Pay special attention to some of your earliest purchases. Back then, you may have invested in products or services that you thought were \u201cmust haves.\u201d<\/p>\n\n\n\n

Get rid of those \u201cnice-to-haves\u201d and put that money back into the business.<\/p>\n\n\n\n

Also, consider shifting monthly payments to annual billing, especially if those vendors provide discounts for doing so. Even a few percentage points of savings on multiple bills add up over time. By taking control of your bills with a new business plan, you avoid the dreaded mistake of long-term over-payment.<\/p>\n\n\n\n

Evaluate your prices<\/h2>\n\n\n\n

While your business plan likely projects steady growth through winning over new clients, consider growing revenue through a new pricing strategy as well. Why? Organizational inertia can work in your favor. If you raise rates strategically or if you change to a subscription pricing model<\/a>, you can probably keep most (if not all) of your clients while still increasing revenue.<\/p>\n\n\n\n

Also, take note of the pricing from your competitors. Are you losing out on revenue by charging too little, or are you being severely undercut? The key is to find that sweet spot for your pricing that is fair to your margins as well as your customers.<\/p>\n\n\n\n

Refresh your marketing plan<\/h2>\n\n\n\n

The business plan you created when you launched your business almost certainly includes a marketing plan, and hopefully, that plan includes a social media strategy. After all, Facebook and Twitter let your customers speak with you directly. The problem is that what\u2019s popular online is a moving target.<\/p>\n\n\n\n

Today\u2019s Instagram may become tomorrow\u2019s MySpace. Where should you focus your time? It depends on where your customers are hanging out. If they are active Pinterest<\/a> users,<\/u> for example, you\u2019ll want to refresh your marketing plan to leverage this new platform.<\/p>\n\n\n\n

Your business plan is a guide, not a legal document. You\u2019ve got to refine it from time to time. Make it a point to do a quarterly or semi-annual review and refine your plans for better results!<\/p>\n\n\n\n

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Read more on updating your business plan:<\/h3>\n\n\n\n