{"id":9952,"date":"2021-06-30T15:22:00","date_gmt":"2021-06-30T19:22:00","guid":{"rendered":"https:\/\/www.sage.com\/en-us\/blog\/?p=9952"},"modified":"2026-02-12T04:41:17","modified_gmt":"2026-02-12T09:41:17","slug":"customer-impact-guides-the-digital-transformation-journey","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-us\/blog\/customer-impact-guides-the-digital-transformation-journey\/","title":{"rendered":"Customer impact guides the digital transformation journey"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-us\/blog\/category\/growth-customers\/\" class=\"entry-header__link\">Growth &amp; Customers<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tCustomer impact guides the digital transformation journey\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-06-30T15:22:00-04:00\">June 30, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Customer impact guides the digital transformation journey\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-us\/blog\/customer-impact-guides-the-digital-transformation-journey\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-us\/blog\/author\/tina-wang\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/08\/Tina20Wang-350x350.png\" class=\"entry-author__image\" alt=\"Tina Wang\" \/>\t\t\t\t<span class=\"entry-author__name\">Tina Wang<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>To stay competitive in this new age, finance digital transformation is a must\u2014not a maybe. Companies are modernizing their finance architecture to support new digital services to be more responsive to their customers\u2019 needs. Many businesses are adopting these new technologies at an unprecedented rate because of the global pandemic.<\/p>\n\n\n\n<p>COVID-19 forced organizations to quickly pivot to enable remote work and navigate unique challenges in a changing economy. A strong digital foundation became essential for survival allowing companies to work lean yet efficiently. According to the recent Return to Growth Outlook&nbsp;report, one in three businesses say the COVID-19 pandemic sped up their digital transformation plans by three to four years, and the need to try new strategies accelerated the digital transformation timelines for most companies (81%).<\/p>\n\n\n\n<p>In finance, digital transformation helped replace repetitive, manual tasks and unwieldy processes with automation. Removing old processes running on antiquated technology was vital to ensure the future success of an organization. Companies providing cloud financial management solutions helped businesses increase efficiencies, productivity, and enable more insight for strategic decision-making.<\/p>\n\n\n\n<p>During the pandemic, this proved especially valuable as businesses had to make predictions during a tumultuous time. Budgeting and planning cloud technology enabled some companies to quickly reforecast for multiple scenarios when the pandemic struck. Software vendor MemberClicks was able to reforecast its business across dozens of revenue and cost scenarios with robust scenario planning and what-if analysis.<\/p>\n\n\n\n<p><em>\u201cWhen COVID-19 hit, Sage Intacct Budgeting and Planning gave us the ability to model in real time and reforecast the entire business in just two and a half weeks,\u201d said Brent Stringer, senior director of finance and accounting. \u201cIt was invaluable. I couldn\u2019t have done it in Excel, even if I worked 12 hours a day.\u201d<\/em><\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Customer Success Story &#8211; Memberclicks<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">MemberClicks Cuts Budget Workload 60%, reforecasts for COVID-19 in just 2.5 Weeks<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-85861052-3091-41a9-b16f-e9600f5e0354\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Read the success story<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/shutterstock_2045693432_c2222-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/07\/shutterstock_2045693432_c2222-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<p>The accounting team at Whole Family Health Center, a nonprofit healthcare provider, was constantly scrambling to keep up as the organization grew steadily since its founding in 2013. An upgrade to Sage Intacct solved a host of challenges in core accounting functions and reporting just as COVID-19 arrived. With Sage Intacct, Whole Family\u2019s accounting team has been able to absorb new workloads and demands linked to the pandemic. They were able to gain certification as a Federally Qualified Health Center Look-Alike that provides healthcare to underserved communities.<\/p>\n\n\n\n<p>Before their transformation, the strict reporting requirements would have been difficult to meet because they were relying on spreadsheets. Since graduating to Sage Intacct, the nonprofit has improved overall accounting efficiency by 80%, eliminated nearly 20 hours of accounting manual work a month, and improved reporting timeliness and accuracy and more.<\/p>\n\n\n\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Case Study &#8211; Whole Family Health Center<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Whole Family Health Center boosts Accounting Efficiency 80% and Gains Agility<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-4a62caa1-2cea-48f1-91bf-ada794267096\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1215\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/10\/iStock-544655620-1215x810.jpg\" class=\"single-cta__image\" alt=\"Adult black male teaching kids sitting at his feet\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2017\/10\/iStock-544655620-1215x810.jpg 1215w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<p>These organizations had the right technology in place to be able to pivot and adjust to changes. Another must-have in digital transformation is business intelligence. AI-powered timesheets can reconstruct an employee\u2019s activities to speed up their time entry and improve accuracy. And because it\u2019s AI, it gets smarter with each entry, freeing the customer-facing employee to focus on the customer. At the Kinney Group, they love the convenience of continuous time entry with <a href=\"https:\/\/www.sage.com\/en-us\/sage-business-cloud\/intacct\/product-capabilities\/extended-capabilities\/timesheet-management\/\n\" target=\"_blank\" rel=\"noopener\">Sage Intelligent Time<\/a> (SIT) AI-powered timesheets.<\/p>\n\n\n\n<p><em>\u201cI don\u2019t have to get out of bed to approve timesheets,\u201d said Senior Engineer Derrek Chapin. And Accounting Manager Christina Watts noted, \u201cSince we\u2019ve started using SIT, we\u2019ve seen a 40% increase in employees submitting time daily because it\u2019s <\/em><em>so convenient.\u201d<\/em><\/p>\n\n\n\n<p>Automated billing is another opportunity to meet your customers\u2019 needs. Billing customers late, when manual work piles up, can create frustration for those receiving the invoices \u2013 especially if it\u2019s after the close of a financial period. They have to go back into their records and complete old transactions, using time that could be spent elsewhere on higher value work. Providing a solution that automates the billing process is a win-win. Businesses can provide more accurate and timely billing, and their customers are happy with on-time, digitized invoices, building better relationships. At Sage Intacct, we have seen customers\u2019 billing errors reduce significantly from 60% down to less than 1% after implementing automated systems.<\/p>\n\n\n\n<p>Komet Sales, a specialized software-as-a-service provider for flower growers, importers, wholesalers, and retailers, is a prime example. A lack of automation was creating a growing mountain of manual work for the finance team, not to mention the impact a slow process had on cashflow. With Sage Intacct, Komet Sales&nbsp;was able to save 100 hours per month by automating processes freeing up time for the finance team to work on higher value work such as planning in an evolving environment of COVID-19.<\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Customer Success Story &#8211; Komet Sales<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">Komet Sales brings color to its finances with Sage Intacct<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p class=\"\">\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-us\/success-stories\/komet-sales\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-18452\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Download<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1220287664-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1220287664-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n\n<p>As organizations digitally transform their finance department, they will be looking to source new applications to meet business goals. The ability to integrate their systems with others becomes increasingly important. Smooth integration between multiple systems and services will create a better customer experience. In finance software, a built-in sales integration allows users to have more visibility into their systems and doesn\u2019t just create a sales order, but gets it fulfilled, billed, and paid.<\/p>\n\n\n\n<p>Subscription billing allows customers to automate subscription management and complex revenue accounting. Automating a single revenue stream across the customer lifecycle can save hundreds of hours each month on calculations and reconciliations. Contract changes such as renewals, upsells, downsells, and holds are automatically updated so financials are aligned. Automation saves time, eliminates errors, and reduces confusion.<\/p>\n\n\n\n<p>It is clear that digital investments in finance are essential to not just surviving the pandemic, but for laying the groundwork for future growth opportunities. At Sage Intacct, our goal is to enable customers to accelerate their digital transformation journey. Keeping aligned with our customers wants and needs helps us to maintain the highest customer satisfaction ratings in the industry. With our rapidly changing global economy, elevate the work of your finance team and harness the opportunities digital transformation brings. Businesses that invest in growth in the midst of the pandemic will dominate once the economy rebounds.<\/p>\n\n\n\n<p><em>According to Bain &amp; Company research, \u201cInvestments made today in areas such as product development and information or production technology will, in many cases, bear fruit only after the recession is past. Waiting to move forward with such investments may compromise your ability to capitalize on opportunities when the economy rebounds. Well-prepared companies manage a strong defense and offense, reining in costs while simultaneously reinvesting in growth.\u201d<\/em><\/p>\n\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">2021 Buyer&#8217;s Guide<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p class=\"\">The ultimate guide to accounting and financial software.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-us\/sage-business-cloud\/intacct\/resources\/White-papers\/2021-buyers-guide\/\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tid=\"cta-id-17105\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-button-location=\"cta_box\"\n\t\t\t\t\t\t\t\t\t\t\t>Download<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/GettyImages-1283894303-1440x810.jpg\" class=\"single-cta__image\" alt=\"woman smiling\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2023\/02\/GettyImages-1283894303-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to our Sage Advice Newsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get our latest business advice delivered directly to your inbox.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-ab515c6e-7e90-4c2f-a67e-113872516e8b\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg\" class=\"single-cta__image\" alt=\"Working from home with tea in hand\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-1073797282-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To stay competitive in this new age, finance digital transformation is a must\u2014not a maybe. Companies are modernizing their finance architecture to support new digital services to be more responsive to their customers\u2019 needs. Many businesses are adopting these new technologies at an unprecedented rate because of the global pandemic. COVID-19 forced organizations to quickly [&hellip;]<\/p>\n","protected":false},"author":1453,"featured_media":9283,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[46,48],"tags":[380,420,128,304],"business_type":[312],"lilypad":[],"context":[418,429],"industry":[57,451,58,450],"persona":[150,98,151],"imagine_tag":[215,441],"coauthors":[854],"class_list":["post-9952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-technology-innovation","tag-client-advisory-services","tag-cloud-financial-management","tag-customer-acquisition","tag-digital-transformation","business_type-accountants","industry-financial-services","industry-healthcare","industry-nonprofit","industry-software-saas"],"sage_meta":{"region":"en-us","author_name":"Tina Wang","featured_image":"https:\/\/www.sage.com\/en-us\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/GettyImages-740534235.jpg","imagine_tags":{"215":"HR and Payroll","441":"Intacct Payroll And HR"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice US","distributor_original_site_url":"https:\/\/www.sage.com\/en-us\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/9952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/users\/1453"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/comments?post=9952"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/posts\/9952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media\/9283"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/media?parent=9952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/categories?post=9952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/tags?post=9952"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/business_type?post=9952"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/lilypad?post=9952"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/context?post=9952"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/industry?post=9952"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/persona?post=9952"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/imagine_tag?post=9952"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-us\/blog\/api\/wp\/v2\/coauthors?post=9952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}