Sage Advice US

Content by example: three ways contractors are telling their story

Last week, I wrote about how content such as informative blog posts, website copy, newsletters, and other non-salesy material is a great way to get the word out about your company’s construction expertise. In that post, I provided some tips on how to make good content a part of your communication efforts.

Many contractors are already effectively using content by providing insightful information that shows the knowledge of their team and sets them apart as experts in the construction industry. I often run across examples of this content in social media and during my own research to keep up on what’s happening in the construction industry. Here are a few samples of what I consider to be great content that both informs readers and differentiates these companies:

What I like most about all three of these content pieces is they each tell an interesting story, in different ways, that leaves the reader ultimately with a better understanding of the company and its approach to projects. To me, that is what good content is all about.

If you haven’t yet explored using content to show off your construction expertise, read my previous blog for a few tips.