Sage Advice US

4 ways to use LinkedIn for your construction job recruiting

It’s not news that construction companies are having a hard time finding both qualified craft workers and construction professionals. The current worker shortage is very real and pushing many contractors to think differently about how they recruit for the best talent. It’s no longer good enough to just post a job opening and wait for the applications to come in. Today’s recruiting efforts are much more proactive and often centered on social networks, particularly LinkedIn which remains the leader for online job seeking and recruiting.

Does LinkedIn make sense when looking for candidates for your construction business?  Absolutely! The social site includes individuals with construction experience who are controllers and CFOs, estimators, project managers, superintendents, electricians, plumbers and more. If you’d like to include LinkedIn in your recruiting, here are a few tips to get you started:

As with any social media tool, it’s best to look at LinkedIn as a way to build relationships with people, not just another job posting site. Providing information that will encourage potential employees to follow your company on LinkedIn, participating in relevant industry LinkedIn groups, and making connections through trusted employees will help you attract the individuals you want on your team.