Sage Advice US

How contractors can get and keep more business

“Sales is just a transfer of what you believe in,” says Mark Matteson, best-selling author and international speaker. Mark should know. Starting out as a refrigeration technician, he successfully sold commercial service agreements for several years. Now when he speaks with current technicians he tells them: “You are the best salespeople in the company because you already have the relationships. Just tell the customer what you would do if this was your mother’s house.”

Recently I heard Mark speak about getting and keeping customers at a Sage-sponsored webcast presented by Contracting Business and Contractor magazines. Mark had some great stories to tell peppered with sound advice for HVACR, plumbing, and other contractors wanting to improve sales.

Here are some of my favorites from the session:

The insights Mark packed into the one-hour webinar can’t possibly be covered in one blog post. So we recorded the session if you like to hear more, including tips from what he’s learned in 40 years of selling.

To listen to the recorded session, register here.