Sage Advice US

The one thing you need in your construction marketing toolbox

When people ask me what I consider to be the best marketing tool for construction companies, hands down my response is good customer service.  Why?  Because it leads to repeat business. It also generates positive word of mouth about your company.  And according to Nielsen, 92% of consumers believe recommendations from friends and family over all other forms of advertising.

Many companies claim to have great customer service. But as far as customers are concerned, actions speak way louder than words. How do you make sure that your customer service is much more than just lip services?

Good customer service is vital to your business. In construction, it’s also a major way that you can differentiate yourself. Give people a positive reason to talk about you by providing great customer service.  It’s the best marketing you can buy.

Customer service week starts Oct. 3. Leading up to that event, I will continue to explore other aspects of customer service from a construction perspective.