Experience the power of  connected CRM software

Manage every customer relationship and drive revenue growth in your business.

Experience the power of  connected CRM software

Manage every customer relationship and drive revenue growth in your business.

Experience the power of  connected CRM software

Manage every customer relationship and drive revenue growth in your business.

What is CRM software?

CRM stands for customer relationship management, and it is a way of tracking and managing interaction with prospects, leads and customers as they move through every stage of a company's sales cycle. 

If ERP lets you focus on running of your business, CRM tools help you focus on customers. CRM software helps businesses improve customer relationships by organizing and automating communications and activities across all customer-facing departments including sales, marketing and customer service.

CRM software provides a level of automation that enables businesses to run smoothly and efficiently. And, because every customer interaction is stored in the one place, you and your team can nurture these relationships at every stage.

As a manager, you can also gain insight into how your sales and marketing campaigns are performing, helping you make more informed business decisions.

How CRM works

CRM software works by collecting an organization’s customer data—any interaction with existing or potential customers—and organizing it into a centralized environment, accessible across the organization. This allows users to track and reference past customer interactions to more effectively move prospects forward on their journey through automated outreach, sales campaigns, and targeted marketing.

Why use a CRM?

The simple answer: to increase conversions. A CRM system enables employees to spend less time searching for customer data and more time developing and fostering their connections. The centralized framework optimizes workflow, allowing reps to efficiently communicate both internally and with the customer to maintain a positive, personal experience at every touchstone.

Besides helping reps create a better customer experience, the uniformity and breadth of information provided by CRM software aids managers in evaluating progress and devising effective strategies moving forward.

Outperform the competition with integrated CRM tools

Companies all around the world are already experiencing the power of an integrated CRM and business management solution. We're ready to help you bring together every area of your business including sales, finance, marketing and customer service. Then your company can:

  • Improve customer service - With a complete view of the customer life cycle, your customer service team gains the tools they need to resolve queries faster and with more personal responses.
  • Market more effectively - With an integrated CRM system, you will be able to create targeted campaigns based on customer information and deliver a better return on your marketing budget.
  • Empowers more productive people teams - An integrated solution gives your colleagues what they need to become more productive, and it also helps you avoid duplication of work. Customer service teams handle customer queries more efficiently, and sales teams can source quotes faster and meet specific shipment and delivery requirements.
  • Work faster and smarter - Automating work-flows that seamlessly connect one department to the next ensures your business processes run smoothly and efficiently.
  • Use visibility to drive profitability - Using real-time information about the volume and value of trade in your company, you can identify sales patterns and cross-sell opportunities.
  • Pitch new products to the right people - With better business insight, you will be able to leverage reliable customer data and target customers who want your new products and services.

How CRM software boosts sales

You can simplify the sales process, shorten sales cycles and make the most of every sales opportunity. CRM software automates sales tasks such as creating quotes and orders, forecasting sales, progressing leads and converting them to opportunities using sales workflows.

How CRM software delivers exceptional customer service


Using CRM software, your marketing team can identify the sources of leads, opportunities and closed sales. They can also find customer information for upcoming campaigns and send targeted email marketing campaigns. When customers place orders for your products or services after these marketing campaigns, you can track these orders using your ERP or business management solution.

crm software


How CRM software improves productivity and profitability

CRM software can help you increase productivity, drive revenue growth and send targeted marketing campaigns. 

Help your teams accomplish more
Avoid duplication of work and handle customer relationships more efficiently with a consolidated view of data.
Improve customer service
Gain an end-to-end view of the customer life-cycle based on reliable data and capitalize on up-sell and cross-sell opportunities.
Market your products and services
Send targeted campaigns based on customer information and drive growth upwards.

Top CRM software features for small and medium-sized businesses

Centralize your critical business information
CRM software helps you store your customer data in a central, secure location. This information includes email and communication histories, sales quotes, orders received, opportunities, and open and resolved support cases. And because this information is in one place, you can feel confident you’re acting on up-to-date information.
Automate sales
Using CRM, you can automate many of the day-to-day tasks that form part of the sales process including order processing, lead management, and sales forecasts. This automation eliminates the need to spend time performing manual daily tasks like scheduling sales calls.
Send targeted marketing campaigns
More targeted campaigns ensure a higher return on your investment, faster. Our solution enables you to plan marketing campaigns and run campaign reports within minutes.
Provide world-class customer service
Nurturing customers and providing them with an excellent customer experience will improve your retention rate and drive growth. Now, you can delight customers and outperform the competition.
Gain insights into your business
With CRM you can generate reports for key areas of your business including sales, customer service, lead reports, marketing and so on. You can even create tailored reports that measure how the business is performing against KPIs. These types of reports help managers evaluate where the business stands and make more informed decisions.
Manage your contacts
CRM is built to manage your information about contacts. For each contact, you can store information like phone numbers, email and postal addresses. For example, a travelling salesperson can access this contact information using their mobile device before they meet or call a client.
Don't just take our word for it Real customers. Real stories. Real experiences.