How Nexus Solutions uses CRM for marketing campaigns
Established in 2001, Nexus Solutions provides integrated network communication infrastructure and internet security technologies to customers in Hong Kong, China, Taiwan and other Asian countries. Prior to purchasing Sage CRM, Nexus Solutions struggled to create marketing campaigns with consistent objectives and targeted customer messaging. Sage CRM enables it to better understand customers, and a central database of customer and partner information means sales and marketing can collaborate on each campaign.
“We believe that we’re now one of the leaders in the industry in providing critical information to clients, instantly accessible whenever they want it. This helps us to win new business and enhance our service to existing clients.”
- Simon Adcock, Managing Director, ATEC Security