Sage Recognizes Start-Up Stars from Around the World

Winners of the 2017 International Start-Up Exchange Announced

ATLANTA – Sept. 5, 2017 – Sage, the market leader for integrated accounting, payroll and payment systems, today announced the four UK winners of the inaugural International Start-Up Exchange Program.

The international business exchange program was launched in July in Newcastle by tech giant Sage in partnership with the Department for International Trade and Invest Atlanta to support and showcase the start-up talent in the country.

The four UK start-ups that have been chosen for a residency program to identify potential investors and clients in Atlanta, a city twinned with Newcastle, are:

  • Drone Ops – a business that specializes in the research and development of Small Unmanned Aerial Systems (SUAS) and robotic technologies, based in Newcastle.
  • Recite Me – a cloud based web accessibility solution aimed at making websites as inclusive as possible, also based in Newcastle.
  • Citizen – a company that uses biometric technology to help organizations grow customer engagement and combat fraud by validating identity, based in London.
  • Immersive Labs – this is a cyber assessment platform, based in Bristol. It helps organizations measure their current cyber skills, identify hidden cyber talent and develop new cyber skills.

According to the judging panel, all businesses showed great international scalability and were a good fit for the US marketplace, with solid potential for growth.

Sage partnered with the UK Department for International Trade, Newcastle City Council, Invest Atlanta and the Atlanta Mayor’s Office of International Affairs, to bring the Atlanta International Start-up Exchange to the UK and support the program in Atlanta, where its North American headquarters resides.

"At Sage, our goal is to support the world’s business builders – the heroes of our economy," said Nancy Harris, managing director, Sage North America. "Without question, Atlanta has become a hotbed for international business builders. This, coupled with a strong growing ecosystem of technology innovation, is why we chose to establish our North American headquarters here just a few years ago. We are proud to sponsor an initiative that brings together local and global innovation while also supporting business builders around the globe." 

Similarly, two Atlanta start-ups will travel to the North East UK as part of the program:

  • Baby Logger – a company that develops a range of devices to help families record their baby's activities
  • Qoins – a company that uses spare change from everyday transactions to automatically pay off debt

The start-up visits have been timed to coincide with Venture Fest North East, an event aimed at helping local businesses use innovation to remain relevant, competitive and profitable, and Venture Atlanta and Cyber Week, that take place in October in Atlanta.

"The City of Atlanta is proud to participate in the 2017 International Start-up Exchange with our sister city, the City of Newcastle, and I offer my congratulations to the six companies chosen through a competitive process," said Mayor Reed. "Both Atlanta and Newcastle are thriving cities with strong innovation and entrepreneurial communities. I am confident that these six companies will make new connections and generate innovative ideas from their participation in the exchange."

The UK is a leading tech hub with the fastest growing economy in the G7 in 2016. With employment at a record rate, the UK has seen the creation of over 1 million more businesses since 2010 including start-ups.  

"Innovation is our tradition," said Jeremy Pilmore-Bedford, UK Consul General in Atlanta. Pilmore-Bedford added, "Britain is at the forefront of many tech developments, like driverless cars, graphene, artificial intelligence, the internet of things and the microchips behind smartphones. Some of these discoveries are supported by start-ups in the UK's innovation-friendly economy and we see potential for strong partnerships here in Atlanta."

The inaugural International Start-Up Exchange program bolsters the city of Atlanta-Newcastle sister city relations, which is where Sage’s headquarters have resided since its launch in 1981.

Media contact:

Victoria Borges PR Manager

[email protected]

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About Sage

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs. Sage began as a small business in the UK 30 years ago and over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy. We reinvent and simplify business accounting through brilliant technology, working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. And as a FTSE 100 business, we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation.

Sage – the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.