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Sage Helps Palmer Holland Stay Ahead of the Competition Due to Data Optimization

Specialty chemical and ingredient distributor implements Sage X3 to take advantage of market opportunities

Atlanta, GA, October 22, 2019Sage, the market leader in cloud business management solutions, today announced that Palmer Holland has implemented Sage X3, an intuitive and customizable ERP solution for fast-growing businesses, to help support its rapid growth in key markets, strengthen existing partnerships and streamline data for sales.

“Sage has helped us bring a new business concept to life,” said Charlie Laurie, Chief Innovation Officer, Palmer Holland. “Our team can gather and analyze critical market intelligence data so we can stay one step ahead in the market, maintain a competitive edge for our partners, and support our explosive growth over the next decade.”

A single source view to support explosive growth 

After experiencing significant growth, Palmer Holland found themselves in need of an ERP system that would not only help integrate the entire chemical distribution process faster and more effectively, but also a system that would support their innovation journey and help the expanding team take advantage of key market opportunities. Specifically, Palmer Holland was looking for a solution that would empower teams with a single view of global customer, sales and product info, as well as gather market trends and global compliance requirements in real-time, all in one place. 

Palmer Holland originally used an ERP platform that was purpose-built for chemical distribution, but the system was unable to scale and keep up with the company’s growing business. Palmer Holland considered several ERP systems as they looked for a platform that could support the next 15 years of growth and provide the customizability and modifications required to meet market needs deep in the chemical distribution sector. As such, Palmer Holland looked to Sage X3 to support its next phase of transformative growth.

Critical market penetration and a stronger competitive advantage with Sage X3

With Sage X3, Palmer Holland could utilize key market intelligence data to inform strategic business decisions and processes, helping the company grow significantly. The Palmer Holland team could uncover previously hidden trends and automate data gathering, returning valuable time back to colleagues. The increased market information has allowed Palmer Holland to easily show why customers should choose Sage above competitors with their superior market analysis aided by Sage X3. Using Sage X3, the Palmer Holland team were able to:

  • Ensure smarter, quicker decisions with a cohesive view of sales, product and customer data. 
  • Improve productivity by streamlining processes, condensing duplicate entries and creating a “single-source of truth” for salespeople and analysts.
  • Enter new markets quicker and more efficiently; take advantage of new business opportunities with a best-in-market legislation compliance.

“The capabilities available in our system through Sage X3 are world-class and I would put them up against any competitor,” said Laurie. “We have experienced exponential growth during a time when competitors stopped growing. As a result of the process changes and data visibility from implementing Sage X3, we now have a single source of truth, where our team can make more informed decisions at pace.”

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Media contact: 

Victoria Borges
[email protected]

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About Sage 

Sage (FTSE: SGE) is the global market leader for technology that helps businesses of all sizes manage everything from money to people – whether they’re a start-up, scale-up or enterprise. We do this through Sage Business Cloud - the one and only business management solution that customers will ever need, comprising Accounting, Financials, Sage Intacct, Enterprise Management, People & Payroll and Payments & Banking.

Our mission is to free business builders from the burden of admin, so they can spend more time doing what they love – and we do that every day for three million customers across 23 countries, through our 13000 colleagues and a network of accountants and partners. We are committed to doing business the right way, and giving back to our communities through Sage Foundation.

About Palmer Holland

Established in 1925 as Palmer Supplies Company, today Palmer Holland is a national specialty chemical and ingredient distributor of raw materials with its headquarters in Cleveland, Ohio and 40+ account managers and ingredient consultants stationed across the United States. We are a private, employee-owned company which allows us greater flexibility in the marketplace and a dedicated platform for long-term success. This flexibility allows us to provide our customers and principals with the most effective and efficient solutions. Our partners are rooted in the areas of CASE (coatings, adhesives, sealants, elastomers), lubricants, personal care, agriculture, health & nutrition, and plastics markets.