{"id":64399,"date":"2019-02-15T11:08:12","date_gmt":"2019-02-15T09:08:12","guid":{"rendered":"https:\/\/www.sageone.co.za\/?p=64399"},"modified":"2026-01-29T15:58:30","modified_gmt":"2026-01-29T13:58:30","slug":"how-to-boost-cash-flow","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/how-to-boost-cash-flow\/","title":{"rendered":"How an online presence can boost your business\u2019s cash flow"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tMoney Matters<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
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\n\t\t\t\t\t\tHow an online presence can boost your business\u2019s cash flow\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\"Keir\t\t\t\tKeir Thomas-Bryant<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

One of the greatest challenges businesses face when selling products and services \u2013 and making a profit \u2013 is managing their cash flow, so that their expenditure isn\u2019t higher than their profit. In fact, the Sage Foundation found that 36% of female entrepreneurs who responded to its SA Women in Business<\/a><\/u> research report cited cash flow problems as one of their biggest challenges when it came to running their start-up businesses.<\/p>\n\n\n\n

Cash flow forecasting is one way to navigate this. It means mapping out estimates of the money coming into and going out of your business over a period of time. You then make adjustments where necessary in order to avoid insolvency in future.<\/p>\n\n\n\n

When it comes to ensuring your business has a steady cash flow, establishing and maintaining your online presence is crucial.<\/p>\n\n\n\n

If you\u2019re not online, you don\u2019t exist<\/strong> <\/strong><\/h2>\n\n\n\n

Whether or not your business sells its services online, a website and social media presence is an absolute must. In 2019, it\u2019s safe to assume that no one is thumbing through their Yellow Pages to find your business.<\/p>\n\n\n\n

Customers like to compare what\u2019s out there before making any buying decisions. To do that, they turn to the Internet. It\u2019s also your safest bet when it comes to expanding both locally and internationally, and helps you engage with your customers in a more meaningful and personal way.<\/p>\n\n\n\n

You have to be seen to make money<\/strong> <\/strong><\/h2>\n\n\n\n

The easiest way to make money is to earn it while you sleep \u2013 your digital presence and e-commerce website is the best way to do this. <\/mark>It allows your customers to see what you offer, and then follow through with their purchase easily and quickly. By making it simple for your customers to pay for your product or service, and by accepting different payment methods (be it EFT, card, mobile wallet, cash on delivery, or even cryptocurrency), you\u2019ll increase the cash flowing into your business.<\/p>\n\n\n\n

It might seem daunting to set up a website and online store, but it really isn\u2019t. With options such as Sage Online Tools<\/a><\/u>, it\u2019s safe, affordable, and simple to take your business transactions online, and to increase your profit while reaching more customers.<\/p>\n\n\n\n

When you also incorporate social media and SEO into your business\u2019s digital marketing strategy, you\u2019ll likely see a bigger boost in website traffic and sales. This is where your Sage accounting software comes in handy. To keep your operation running smoothly, you\u2019ll need to be able to update your pricing quickly, and check your inventory levels and product data in real-time.<\/p>\n\n\n\n

At the end of the day, you can\u2019t make money if no one knows where to find you, what you offer, or how easily they can pay for your products and services. Being online means ensuring you\u2019re never invisible, and this means constantly breathing fresh life into your cash flow.<\/p>\n\n\n

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Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tSubscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\"\"\t\t\t<\/div>\n<\/div>\n\n

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Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t
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