{"id":68841,"date":"2020-11-19T12:40:54","date_gmt":"2020-11-19T10:40:54","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=68841"},"modified":"2026-01-29T17:58:55","modified_gmt":"2026-01-29T15:58:55","slug":"gew2020-why-every-business-should-be-an-impact-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/gew2020-why-every-business-should-be-an-impact-business\/","title":{"rendered":"What is Impact Innovation and why is it so powerful?"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/money-matters\/daily-money\/\" class=\"entry-header__link\">Daily money<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tWhat is Impact Innovation and why is it so powerful?\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2020-11-19T12:40:54+02:00\">November 19, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"What is Impact Innovation and why is it so powerful?\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/gew2020-why-every-business-should-be-an-impact-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/tarryn\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/05\/Giebz_Family-session-119-350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Tarryn Giebelmann<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper\">\n\n<p>\u201cWe live in the most unequal country in the world. This inequality bleeds through the ecosystem and prevents entrepreneurs from accessing opportunities and funding. Creating a start-up culture in South Africa means creating an enabling community. This is so important.\u201d<\/p>\n<p>Vuyolwethu Dubese is on a mission to drive inclusion and reduce inequality through what she describes as \u201cImpact Innovation\u201d.<\/p>\n<p>In fact, she\u2019s so passionate about the topic that not even a pandemic and global recession could stop her from launching InnovTel, a design impact and consulting studio that aims to create a new renaissance of impact-driven businesses.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-68847 aligncenter\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/IMG_1203-1.png\" alt=\"\" width=\"748\" height=\"1010\" \/><\/p>\n<p>InnovTel\u2019s learning platform offers free or affordable courses, e-books, and knowledge-sharing experiences to help entrepreneurs and students build sustainable, innovative, and impactful businesses.<\/p>\n<p>As an inclusive development consultant, Vuyo believes that businesses should be designed for impact and through InnovTel, she works with businesses to design strategies that turn data into collective intelligence that drives inclusive business development.<\/p>\n<p>Vuyo\u2019s passion aligns perfectly with the \u2018Inclusion\u2019 pillar of <a href=\"https:\/\/www.sage.com\/en-za\/blog\/global-entrepreneurship-week-priceless-advice-from-a-venture-scout\/\">Global Entrepreneurship Week<\/a> (GEW2020). Taking place from 16 to 22 November, GEW2020 celebrates the work of start-up champions like Vuyo who are minimising barriers and removing obstacles for entrepreneurs, by maximising inclusion and discovering solutions through access to success stories, training, capital, and mentorship.<\/p>\n<h2>Say yes to opportunity<\/h2>\n<p>Vuyo is a firm believer in the power of networking and conversation to drive impact and she recalls at least two women who have had a profound impact in her life, simply by sharing an opportunity, or giving advice.<\/p>\n<blockquote>\n<p>\u201cMy high school teacher, Miss Cloete, was one of the most influential people in my life. She chose me as a recipient of a high school scholarship at the Cape Academy of Mathematics, Science and Technology.\u201d<\/p>\n<\/blockquote>\n<p>This, she says, was the starting point. The moment of impact.<\/p>\n<p>It was through this opportunity that others opened up, including completing a leadership programme in the US and meeting Michelle Obama on her first visit to South Africa to engage young leaders.<\/p>\n<blockquote>\n<p>\u201cMy world was opened through those years,\u201d she says. And the best piece of advice she\u2019s received was from Saidah Nash Carter, her former manager at Thomson Reuters, who said, \u201cYou did it, didn\u2019t you? I knew you would; now it\u2019s on to the next.\u201d<\/p>\n<\/blockquote>\n<p>Since then, Vuyo has produced and hosted an SABC TV show, and has engaged in start-up advisory, business innovation and strategy, and gender parity initiatives at organisations such as Thomson Reuters, the World Bank Group, Standard Bank, the University of Cape Town Graduate School of Business (GBS), and Foundervine. She became a One Young World ambassador in 2017, has lectured on Impact Innovation at the University of South Africa (Unisa), and has served on the advisory board of Solution Space, GBS\u2019s entrepreneurial hub.<\/p>\n<p>But her first engagement with the entrepreneurial world happened while she was interning at Live Magazine (now <a href=\"https:\/\/digifyafrica.com\/\">Digify Africa<\/a>), and was introduced to The Hubspace Khayelitsha \u2013 and she\u2019s been hooked ever since.<\/p>\n<h2>On to the next<\/h2>\n<p>Now Vuyo hopes to create similar opportunities for African entrepreneurs through InnovTel\u2019s tools and expertise. \u201cBecoming an entrepreneur is a challenge. Nothing can prepare you for the transition from employee to entrepreneur. Not even consulting.\u201d<\/p>\n<p>Nevertheless, she\u2019s generous with her advice, and offers these top tips for entrepreneurs and start-ups:<\/p>\n<ul>\n<li><strong>Understand your needs and your customers\u2019 needs and find a digital solution<\/strong>. \u201cI was able to launch my business in the middle of a global pandemic because it\u2019s completely digital. Choose the best software and partner with businesses that can support you with the technology you need to achieve your goals.\u201d<\/li>\n<li><strong>Engage tools of business transformation.<\/strong> \u201cI use<a href=\"https:\/\/www.sage.com\/en-za\/sage-business-cloud\/accounting\/\"> Sage Business Cloud Accounting<\/a> to automate as many of my processes as possible so that I can work on my business. See technology as an investment. My <a href=\"https:\/\/twitter.com\/VDubese\/status\/1319531116907417602?s=20\">return on investment<\/a> has been the ability to work across three continents and facilitate virtual sessions that would otherwise need me to be there in person.\u201d<\/li>\n<li><strong>Have a savings plan.<\/strong> \u201cOnce you have a steady cash flow, start saving 10% to 30% of your earnings, with the intention of re-investing it into the business.\u201d<\/li>\n<li><strong>Nurture your network.<\/strong> \u201cMost of your clients will come from referrals. In fact, the opportunities that have come to me and to InnovTel have been through other women in my network who are always connecting the dots. Having women in your network who have gone through, or are going through, the entrepreneurial journey is a blessing.\u201d<\/li>\n<li><strong>\u00a0Raise a legacy baby.<\/strong> \u201cBusinesswoman<a href=\"https:\/\/www.linkedin.com\/in\/thembiso-lucil-magajana-5a525577\/\"> Thembiso Magajana\u2019s<\/a> accountant gave her this sage advice: treat your business as if it were a legacy baby. In the same way that you\u2019d invest in the best education for your children, do the same for your business. It\u2019s an investment in your future and your legacy.\u201d<\/li>\n<li><strong>Honour the current season in your life<\/strong>. \u201cRelationships and networks are important, but they evolve as people evolve. It\u2019s not personal; it\u2019s called growth. Honour it and move on.\u201d<\/li>\n<\/ul>\n<p>\u201cImpact is about facilitating shared value and giving customers and stakeholders a reason to re-engage once they\u2019ve consumed your product or service,\u201d she says. \u201cIt\u2019s an opportunity to reinvest in your business through your stakeholders in a way that yields not only financial returns, but also product innovation.\u201d<\/p>\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe live in the most unequal country in the world. This inequality bleeds through the ecosystem and prevents entrepreneurs from accessing opportunities and funding. Creating a start-up culture in South Africa means creating an enabling community. This is so important.\u201d Vuyolwethu Dubese is on a mission to drive inclusion and reduce inequality through what she [&hellip;]<\/p>\n","protected":false},"author":793,"featured_media":68324,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[30,46,28],"tags":[315,214],"business_type":[2],"lilypad":[],"context":[],"industry":[],"persona":[16],"imagine_tag":[85,86],"coauthors":[432],"class_list":["post-68841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daily-money","category-global-innovation-leaders","category-technology-innovation","tag-business-intelligence","tag-trending-topics","business_type-small-business"],"sage_meta":{"region":"en-za","author_name":"Tarryn Giebelmann","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2019\/07\/resize-1675x1275-40.jpg","imagine_tags":{"85":"Small business","86":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/68841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/793"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=68841"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/68841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/68324"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=68841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=68841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=68841"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=68841"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=68841"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=68841"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=68841"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=68841"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=68841"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=68841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}