{"id":68850,"date":"2020-11-20T12:41:38","date_gmt":"2020-11-20T10:41:38","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=68850"},"modified":"2026-01-29T17:58:49","modified_gmt":"2026-01-29T15:58:49","slug":"global-entrepreneurship-week-learning-to-dance-in-the-hurricane","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/global-entrepreneurship-week-learning-to-dance-in-the-hurricane\/","title":{"rendered":"Global Entrepreneurship Week: Learning to dance in the hurricane"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/trends-insights\/\" class=\"entry-header__link\">Trends &amp; Insights<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tGlobal Entrepreneurship Week: Learning to dance in the hurricane\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \">Published <time class=\"entry-date published\" datetime=\"2020-11-20T12:41:38+02:00\">November 20, 2020<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Global Entrepreneurship Week: Learning to dance in the hurricane\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/global-entrepreneurship-week-learning-to-dance-in-the-hurricane\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n\t<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/tarryn\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/05\/Giebz_Family-session-119-350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Tarryn Giebelmann<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"sage-block-classic-wrapper mb-m\">\n\n<p>\u201cThe reason I exist online is to break down the prosperity gospel of entrepreneurship: not everyone is going to make it. That\u2019s the harsh reality that you will either have to find out for yourself, through repeated failure, or come to grips with and start tackling now.\u201d<\/p>\n<p>Mashudu Modau tells it like it is. And he encourages others to do the same.<\/p>\n<p>As an advocate for youth entrepreneurship in Africa, Mashudu is on a mission to enable and empower start-ups to build the things they believe in, but never misleading them into thinking the journey will be easy.<\/p>\n<p>Frustrated by the difficult-to-navigate and deeply fragmented start-up incubation space, Mashudu founded Mashstartup, a free online platform for entrepreneurs who are willing to engage with the truth.<\/p>\n<p>Here, he creates the platforms, mines the resources, and shares the insights that make the path to entrepreneurship easier. And through his podcast, he explores the journeys behind some of Africa\u2019s emerging start-ups and successful business builders.<\/p>\n<p>\u201cThe big thing for me is having genuine conversations with genuine people who are sincerely invested in teaching people and telling the real story, not the fairy tale.\u201d<\/p>\n<h2>Building empowering ecosystems<\/h2>\n<p>\u2018Ecosystems\u2019 is a core pillar of Global Entrepreneurship Week (GEW2020). Taking place from 16 to 22 November, GEW2020 celebrates organisations and initiatives that facilitate collaboration and partnership, that share knowledge and networks, and that help to build healthy, thriving entrepreneurial communities.<\/p>\n<p>Mashudu first realised the power of ecosystems and mentorship in high school when he came up with the idea for \u2018Big Brother, Big Sister\u2019, an initiative to pair Grade 8 learners who were navigating the intimidating high school experience, with Matrics who had seen it all.<\/p>\n<blockquote>\n<p>\u201cThe hope was to create a better experience for new learners while imparting responsibility on experienced learners to guide their peers.\u201d<\/p>\n<\/blockquote>\n<p>His idea evolved over the years as his purpose became clear: to empower, educate, encourage, and enable people to learn, build, and grow.<\/p>\n<h2>Collaboration is the new innovation<\/h2>\n<p>Today, Mashudu is building three powerful ecosystems:<\/p>\n<ul>\n<li>Mashstartup;<\/li>\n<li>Lutcha, a podcast network that aims to reshape the African millennial narrative and that teaches people how to launch and sustain their own podcasts; and<\/li>\n<li>Founders Sauce, a comprehensive platform for entrepreneur resources, tools, and insights in Africa, offering expert advice on marketing, branding, business admin, and community building.<\/li>\n<\/ul>\n<p>He\u2019s become an influential voice in the small business community, although he admits to being \u201cshy and awkward\u201d.<\/p>\n<blockquote>\n<p>\u201cI don\u2019t do this for the PR. I\u2019m focused on, and invested in, driving impact for others and focus all my efforts on fulfilling this purpose. And in doing this, the right people and opportunities come to me.\u201d<\/p>\n<\/blockquote>\n<p>His podcast has become a space for open, honest conversations with people who have been through it all and are generous with their knowledge.<\/p>\n<p>\u201cMy guests come with an open heart and an honest mind to share their journeys and experiences, to help someone else do things better in their own life. I believe I can make the biggest impact by giving entrepreneurs and start-ups greater access to these people.\u201d<\/p>\n<p>He says it\u2019s impossible to pick his favourite conversations, but the ones that stand out are the ones he had during the lockdown. \u201cThe pandemic and the resulting implications have been hard to navigate for many entrepreneurs. I\u2019ve had to grow a huge amount of resilience and fortitude in order to adapt and look for opportunities in this difficult environment.\u201d<\/p>\n<blockquote>\n<p>\u201cSouth Africans need and deserve higher value content that engages people at a higher level. There\u2019s a limit to the resources that start-ups have, especially in Africa. Collaborating and building partnerships enables you to make significant progress with fewer resources, while leveraging other people\u2019s skills and contributing to their growth.\u201d<\/p>\n<\/blockquote>\n<p>Podcasts, says Mashudu, are the medium of the future. \u201cConversations and stories help people learn deeply about the things they care about and how to navigate the environments they are in. I found an opportunity to be a first mover and innovator in this space and hope to create maximum impact while integrating other media.\u201d<\/p>\n<h2>Africa\u2019s entrepreneurial future<\/h2>\n<p>\u201cEntrepreneurs are the future of Africa. But without a start-up culture, Africa will be just an adopter of technology and innovation. We need creators and originators. We need more entrepreneurs, start-ups, and small businesses to dedicate themselves to the work of moving the continent forward,\u201d says Mashudu.<\/p>\n<p>He offers this advice to inspiring entrepreneurs:<\/p>\n<ul>\n<li><strong>Dance in the hurricane.<\/strong> \u201cYou need to be able to navigate the chaos to find the opportunities. You can\u2019t control the environment you operate in. Finding ways to navigate the challenges will be a huge contributor to your growth and success.\u201d<\/li>\n<li><strong>Build a good runway.<\/strong> \u201cInvest only in the things that feed your growth. This includes money and information. The rest is noise.\u201d<\/li>\n<li><strong>Stand on the shoulders of giants<\/strong>. \u201cListen to podcasts, read books, <a href=\"https:\/\/www.sage.com\/en-za\/blog\/\">subscribe to Sage Advice<\/a>. Nurture a passion for learning and sharing knowledge with others. Read<a href=\"https:\/\/www.amazon.com\/Lean-Startup-Entrepreneurs-Continuous-Innovation\/dp\/0307887898\"> The Lean Startup<\/a>, by Eric Ries, and Outliers, by Malcolm Gladwell.\u201d<\/li>\n<li><strong>Embrace technology.<\/strong> \u201cThink about how you can use technology to change our continent\u2019s future. Without it, I wouldn\u2019t be able to do what I do. Being a digital entrepreneur is a modern invention that has propelled a generation forward; we need to lean into the revolutions that this allows.\u201d<\/li>\n<li><strong>Have conviction in your success.<\/strong> \u201c<a href=\"https:\/\/www.sage.com\/en-za\/blog\/gew2020-why-every-business-should-be-an-impact-business\/\">Commit to solving a problem<\/a> for a significant number of people and success will be inevitable.\u201d<\/li>\n<li><strong>Adopt the Facebook philosophy of \u2018Move fast and break things\u2019<\/strong>. \u201cCreate more, build more, drive impact at scale.\u201d<\/li>\n<li><strong>Rest but don\u2019t quit<\/strong>. \u201cHave a set schedule that includes downtime and meditation. For me, that means napping often, limiting meetings, and playing FIFA \u2013 my guilty pleasure and hidden talent.\u201d<\/li>\n<\/ul>\n<p>\u201cAfricans are resilient and operate in some of the most difficult environments in the world. But innovation can come from here, great technology can be built here, and phenomenal entrepreneurs are creating the future here. Watch the next 50 years.\u201d<\/p>\n<\/div>\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner on-scroll-highlight__target\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n\n<section class=\"more-topics alignfull has-grey-light-background-color wp-block-sage-post-topics\">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col col-12 col-lg-4\">\n\t\t\t\t<h3 class=\"more-topics__title h2\">Browse more topics from this article<\/h3>\n\t\t\t<\/div>\n\t\t\t<div class=\"col col-12 col-lg-8\">\n\t\t\t\t<ul class=\"post-tags__list\">\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/tag\/change-management\/\" class=\"post-tags__link button button--secondary\">\n\t\t\t\t\t\t\t\tchange management\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-tags__item\">\n\t\t\t\t\t\t\t<a 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h3\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\tclass=\"card-post__title-link\"\n\t\t\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/what-is-markup-percentage\/\"\n\t\t\t\t>\n\t\t\t\n\t\t\tMarkup calculator: how to calculate markup\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/p>\n\n\t\t\n\t\t\t\t\t<p class=\"card-post__description\">\n\t\t\t\tUse this markup calculator to work out a selling price, cost price, or markup percentage. You will also learn how markup works, how it differs from margin, and how to use it to set prices for your business.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"row related-posts__non-featured\">\n\t\t\t\t<div class=\"col col-12\">\n\t\t\t\t\t<h2 class=\"related-posts__heading related-posts__heading--more h4\">More on this Topic<\/h2>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-1 post-76381 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership category-technology-innovation tag-artificial-intelligence tag-business-management tag-hr-payroll tag-trending-topics business_type-small-business 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tag-business-intelligence tag-data-analysis tag-financial-insights tag-making-financial-decisions tag-profit-loss tag-trending-topics business_type-small-business business_type-medium-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/accounts-payable-reconciliation\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/11\/HR-and-Payroll-image--684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/11\/HR-and-Payroll-image--684x384.jpg 684w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/11\/HR-and-Payroll-image--768x513.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/11\/HR-and-Payroll-image--1213x810.jpg 1213w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-22T12:28:04+02:00\">May 22, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">9 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe ultimate guide to accounts payable reconciliation\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-3 post-76271 post type-post status-publish format-standard has-post-thumbnail hentry category-money-matters category-trends-insights tag-accountants tag-bookkeeping tag-business-intelligence tag-data-analysis tag-profit-loss tag-trending-topics business_type-small-business business_type-medium-business business_type-accountants\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/accrued-expenses-vs-accounts-payable\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/07\/GettyImages-1252669747-2-684x384.jpg\" class=\"card-post__image\" alt=\"people in office\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/07\/GettyImages-1252669747-2-684x384.jpg 684w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/07\/GettyImages-1252669747-2-768x432.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/07\/GettyImages-1252669747-2-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-22T11:35:30+02:00\">May 22, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">8 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tAccrued expenses vs accounts payable: Key differences\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"col col-6 col-lg-3 card-grid__item\">\n\t\t\t\t\t\t<article\n\t\tclass=\"card-post related-post related-post-4 post-73627 post type-post status-publish format-standard has-post-thumbnail hentry category-people-leadership tag-business-management tag-employing-people-for-the-first-time tag-hr-payroll tag-trending-topics business_type-small-business business_type-medium-business\"\n>\n\t\t\t<a\n\t\t\tclass=\"card-post__link\"\n\t\t\thref=\"https:\/\/www.sage.com\/en-za\/blog\/employee-onboarding-process\/\"\n\t\t\t\t\t>\n\t\t\t<figure class=\"card-post__media\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"384\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/09\/GettyImages-944060494-684x384.jpg\" class=\"card-post__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/09\/GettyImages-944060494-684x384.jpg 684w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/09\/GettyImages-944060494-768x478.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2023\/09\/GettyImages-944060494-1300x810.jpg 1300w\" sizes=\"auto, (min-width: 48em) 250px, (min-width: 30em) 100vw, 100vw\" \/>\t\t\t\n\t\t\t\n\t\t\t\t\t<\/figure>\n\n\t\t\n\t\t\t\t\t<div class=\"card-post__meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2026-05-14T12:28:58+02:00\">May 14, 2026<\/time><\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"card-post__meta-text\"><span class=\"reading-time\">15 min read<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<p class=\"card-post__title h5\">\n\t\t\tThe ultimate employee onboarding guide\t\t<\/p>\n\n\t\t\t<\/a>\n\t\n\t\n\t\t\n\t\n\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe reason I exist online is to break down the prosperity gospel of entrepreneurship: not everyone is going to make it. That\u2019s the harsh reality that you will either have to find out for yourself, through repeated failure, or come to grips with and start tackling now.\u201d Mashudu Modau tells it like it is. And [&hellip;]<\/p>\n","protected":false},"author":793,"featured_media":68853,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"sage_hide_published_date":false,"sage_hide_read_time":false,"sage_hide_share_buttons":false,"_pwl_sage_podcast_buzzsprout_src":"","footnotes":""},"categories":[46,44,29],"tags":[317,319,214],"business_type":[2],"lilypad":[],"context":[],"industry":[],"persona":[16],"imagine_tag":[85,86],"coauthors":[432],"class_list":["post-68850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-innovation-leaders","category-todays-tech","category-trends-insights","tag-change-management","tag-coaching","tag-trending-topics","business_type-small-business"],"sage_meta":{"region":"en-za","author_name":"Tarryn Giebelmann","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/11\/IMG-3768-1.png","imagine_tags":{"85":"Small business","86":"Start up business"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/68850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/793"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=68850"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/68850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/68853"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=68850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=68850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=68850"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=68850"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=68850"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=68850"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=68850"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=68850"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=68850"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=68850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}