{"id":68982,"date":"2021-04-01T10:46:05","date_gmt":"2021-04-01T08:46:05","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=68982"},"modified":"2026-01-29T15:45:56","modified_gmt":"2026-01-29T13:45:56","slug":"want-to-grow-scale-and-innovate-you-need-true-cloud","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/want-to-grow-scale-and-innovate-you-need-true-cloud\/","title":{"rendered":"Want to grow, scale and innovate? You need true cloud"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/technology-innovation\/\" class=\"entry-header__link\">Technology &amp; Innovation<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tWant to grow, scale and innovate? You need true cloud\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-04-01T10:46:05+02:00\">April 1, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Want to grow, scale and innovate? You need true cloud\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/want-to-grow-scale-and-innovate-you-need-true-cloud\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/gerhardhartman\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/04\/Gerhard-Hartman-Sage-10-350x350.jpg\" class=\"entry-author__image\" alt=\"\" \/>\t\t\t\t<span class=\"entry-author__name\">Gerhard Hartman<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><span data-contrast=\"none\">Growth, scalability, and innovation have been the calling cards of technology since the Computing-Tabulating-Recording Company changed its name to IBM in 1924.&nbsp;<\/span><span data-contrast=\"none\">Technology has certainly come a long way since the days of punch cards.&nbsp;<\/span><span data-contrast=\"none\">High<\/span><span data-contrast=\"none\">&#8211;<\/span><span data-contrast=\"none\">growth companies seeking a technological advantage today&nbsp;<\/span><span data-contrast=\"none\">are\u202flooking<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">to the cloud. And&nbsp;<\/span><span data-contrast=\"none\">not just any cloud, but\u202f<\/span><a href=\"https:\/\/www.sage.com\/en-za\/sage-business-cloud\/intacct\/\"><span data-contrast=\"none\">true cloud<\/span><\/a><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">\u202fwhich hinges on several key elements<\/span><span data-contrast=\"none\">:<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">M<\/span><span data-contrast=\"none\">ulti-tenancy, elastic infrastructure, high configurability, self-service expansion, and integration APIs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Not everyone in&nbsp;<\/span><span data-contrast=\"none\">the industry&nbsp;<\/span><span data-contrast=\"none\">agrees<\/span><span data-contrast=\"none\"> on what exactly true cloud is, and why it would even be important. <\/span><span data-contrast=\"none\">Even the definitions of these true cloud elements are&nbsp;<\/span><span data-contrast=\"none\">often&nbsp;<\/span><span data-contrast=\"none\">misunderstood. Let&#8217;s&nbsp;<\/span><span data-contrast=\"none\">create some clarity.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Firstly, let\u2019s look at the difference between growth and scalability.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Growth is the increase of mission-specific results within an organi<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">ation.<\/span><span data-contrast=\"none\">&nbsp;For businesses, t<\/span><span data-contrast=\"none\">his could be an increase in revenue, customers, or profits. In a non-profit organisation, this could mean&nbsp;<\/span><span data-contrast=\"none\">more<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">beneficiaries<\/span><span data-contrast=\"none\">&nbsp;<\/span><span data-contrast=\"none\">helped<\/span><span data-contrast=\"none\">, monies collected and distributed, trees planted<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">&nbsp;etc.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">Scalability,&nbsp;<\/span><span data-contrast=\"none\">while&nbsp;<\/span><span data-contrast=\"none\">tied to growth, refers to an organi<\/span><span data-contrast=\"none\">s<\/span><span data-contrast=\"none\">ation\u2019s ability to handle growth without a proportional increase in resources. For instance, can you handle twice as many customer invoices without adding twice as many accounts<\/span><span data-contrast=\"none\">&#8211;<\/span><span data-contrast=\"none\">receivable clerks? Or can you report across three times more locations without adding finance staff?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-grow-nbsp-with-nbsp-true-cloud-nbsp\"><b><span data-contrast=\"none\">Grow&nbsp;<\/span><\/b><b><span data-contrast=\"none\">with<\/span><\/b><b><span data-contrast=\"none\">&nbsp;true cloud<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"none\">Growth brings more than just more&nbsp;<\/span><span data-contrast=\"none\">business<\/span><span data-contrast=\"none\">. It also brings more complex transactions.&nbsp;<\/span><span data-contrast=\"none\">It&nbsp;<\/span><span data-contrast=\"none\">often calls for processes to manage larger quantities of things. For example, double the number of sales orders means double the number of sales quotes, shippers, and sales invoices \u2013&nbsp;<\/span><span data-contrast=\"none\">and this will also&nbsp;<\/span><span data-contrast=\"none\">mean an<\/span><span data-contrast=\"none\">&nbsp;increase&nbsp;<\/span><span data-contrast=\"none\">in the number of returns. It also means categori<\/span><span data-contrast=\"none\">si<\/span><span data-contrast=\"none\">ng and subdividing information, so people can still get their heads around it. In data terms, even geometric growth in revenue can lead to exponential growth in data just due to the complexities of growth.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">A\u202f<\/span><span data-contrast=\"auto\">multi-tenant cloud system<\/span><span data-contrast=\"none\">, with its near-infinite capacity for processing and storage, supports this kind of growth. <\/span><span data-contrast=\"none\">As a result of&nbsp;<\/span><span data-contrast=\"none\">thousands of companies shar<\/span><span data-contrast=\"none\">ing<\/span><span data-contrast=\"none\">&nbsp;resources on a multi-tenant or true cloud, the system is built to handle unexpected spikes, with constant monitoring to maintain overall capacity three to four times greater than daily usage.&nbsp;<\/span><span data-contrast=\"none\">A<\/span><span data-contrast=\"none\">&nbsp;multi-tenant system is&nbsp;<\/span><span data-contrast=\"none\">much&nbsp;<\/span><span data-contrast=\"none\">like a&nbsp;<\/span><span data-contrast=\"none\">massive<\/span><span data-contrast=\"none\">&nbsp;reservoir, with a dam that is always raised to stay multiple times higher than the current water level. Even if the highest growth companies doubled overnight, the impact would hardly be noticed, since the aggregate of all companies is growing at a predictable rate.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">A single tenant system<\/span><span data-contrast=\"none\">&nbsp;(individual deployment)<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\">&nbsp;on the other hand, can\u2019t handle rapid growth as engineers cannot monitor the whole system in aggregate.<\/span><span data-contrast=\"none\">&nbsp;Rather than a single reservoir, a single tenant system is like storing rainwater in thousands of separate buckets. As each bucket fills up, it needs to be replaced with a bigger bucket, requiring lots of bucket engineers and possible spills during busy times.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"none\">By its very nature, a true cloud system invites clients to grow with confidence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scal-e-nbsp-with-nbsp-true-cloud-nbsp\"><b><span data-contrast=\"none\">Scal<\/span><\/b><b><span data-contrast=\"none\">e<\/span><\/b><b><span data-contrast=\"none\">&nbsp;<\/span><\/b><b><span data-contrast=\"none\">with<\/span><\/b><b><span data-contrast=\"none\">&nbsp;<\/span><\/b><b><span data-contrast=\"none\">true cloud<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">Scaling with growth comes down to automating \u2013 automating how data gets in and out of the system and automating data-driven decisions and tasks. In true cloud, with thousands of clients working off the same code base, systems have to account for thousands of individual differences. APIs (application programming interfaces) allow for individual data exchanges with external systems such as CRMs or payroll providers. They make it possible for clients to connect to their other services while setting rules around how those connections send and receive data.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">True cloud also offers ways for clients to set their own policies and rules within the system, without expensive upgrades \u2013 even i<\/span><span data-contrast=\"auto\">f<\/span><span data-contrast=\"auto\">&nbsp;the main applications are up<\/span><span data-contrast=\"auto\">dated<\/span><span data-contrast=\"auto\">.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-innovat-e-nbsp-with-nbsp-true-cloud-nbsp\"><b><span data-contrast=\"none\">Innovat<\/span><\/b><b><span data-contrast=\"none\">e<\/span><\/b><b><span data-contrast=\"none\">&nbsp;<\/span><\/b><b><span data-contrast=\"none\">with&nbsp;<\/span><\/b><b><span data-contrast=\"none\">true cloud<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/h2>\n\n\n\n<p><span data-contrast=\"auto\">The sheer processing power of true cloud expands the possibilities for innovation.<\/span><span data-contrast=\"auto\">&nbsp;The architecture of a true cloud system allows developers to innovate and solve large data issues that simply cannot be done within the limits of single-server solutions.&nbsp;<\/span><span data-contrast=\"auto\">True cloud is also where AI will come of age \u2013 because intelligent applications that learn from past actions will have billions of transactions to teach them.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n\n\n\n<p><span data-contrast=\"auto\">This innovation isn\u2019t only available on some mammoth&nbsp;<\/span><span data-contrast=\"auto\">super<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">computer. With true cloud, deployment becomes a matter of course for all clients on the same application base. Every client&nbsp;<\/span><span data-contrast=\"auto\">has access to this incredible innovation, and with so many clients to look after, true cloud providers are heavily invested in staying ahead of the game in terms of regulations and technology.&nbsp;<\/span><span data-contrast=\"auto\">This means true cloud providers become the vanguard for each new wave of solutions tackling tomorrow\u2019s problems.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">&nbsp;\n<div class=\"single-cta gated-content\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">CFO 3.0: Digital Transformation Beyond Financial Management <\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Discover how CFOs are playing a key role in leading the digitalisation of medium-sized businesses and learn how to move from a 'historian' to a 'visionary' within your business.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-20f9a6a3-ff29-4796-ae17-101b29b0b837\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Download the whitepaper<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1214\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/08\/Image_4-2-1214x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/08\/Image_4-2-1214x810.jpg 1214w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n<\/span><\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Growth, scalability, and innovation have been the calling cards of technology since the Computing-Tabulating-Recording Company changed its name to IBM in 1924.&nbsp;Technology has certainly come a long way since the days of punch cards.&nbsp;High&#8211;growth companies seeking a technological advantage today&nbsp;are\u202flooking&nbsp;to the cloud. And&nbsp;not just any cloud, but\u202ftrue cloud,\u202fwhich hinges on several key elements:&nbsp;Multi-tenancy, elastic infrastructure, [&hellip;]<\/p>\n","protected":false},"author":803,"featured_media":68740,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[24,28],"tags":[356,318],"business_type":[3],"lilypad":[],"context":[],"industry":[],"persona":[8,13],"imagine_tag":[355],"coauthors":[428],"class_list":["post-68982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-customers","category-technology-innovation","tag-cfo-3-0","tag-cloud","business_type-medium-business"],"sage_meta":{"region":"en-za","author_name":"Gerhard Hartman","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2020\/08\/Fin24-Lifestyle-Image-7.jpg","imagine_tags":{"355":"CFO 3.0"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/68982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/803"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=68982"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/68982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/68740"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=68982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=68982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=68982"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=68982"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=68982"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=68982"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=68982"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=68982"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=68982"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=68982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}