{"id":68990,"date":"2021-04-09T12:56:54","date_gmt":"2021-04-09T10:56:54","guid":{"rendered":"https:\/\/www.sage.com\/en-za\/blog\/?p=68990"},"modified":"2026-01-29T15:45:29","modified_gmt":"2026-01-29T13:45:29","slug":"do-these-3-things-before-launching-your-small-business","status":"publish","type":"post","link":"https:\/\/www.sage.com\/en-za\/blog\/do-these-3-things-before-launching-your-small-business\/","title":{"rendered":"Do these 3 things before launching your small business"},"content":{"rendered":"<header class=\"entry-header has-dark-background-color entry-header--has-illustration entry-header--has-illustration--generic\">\n\t<div class=\"container\">\n\t\t<div class=\"entry-header__row row align-center\">\n\t\t\t<div class=\"col col-lg-7 col-xlg-6 entry-header__content\">\n\t\t\t\t\t\t\t<div class=\"component component-single-header\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"entry-header__misc text--subtitle text--uppercase text--small\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.sage.com\/en-za\/blog\/category\/strategy-legal-operations\/business-planning\/\" class=\"entry-header__link\">Business planning<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"entry-title-wrapper\">\n\t\t\t\t\t<h1 class=\"entry-title\">\n\t\t\t\t\t\tDo these 3 things before launching your small business\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<p class=\"entry-header__description\">\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<div class=\"single-post-details container\">\n\t\t<div class=\"col\">\n\t\t\t<span class=\"posted-on \"><time class=\"entry-date published\" datetime=\"2021-04-09T12:56:54+02:00\">April 9, 2021<\/time><\/span><span class=\"reading-time\"> min read<\/span>\n\t\t<button\n\t\t\ttype=\"button\"\n\t\t\tclass=\"social-share-button button button--icon button--secondary js-social-share-button\"\n\t\t\tdata-share-title=\"Do these 3 things before launching your small business\"\n\t\t\tdata-share-url=\"https:\/\/www.sage.com\/en-za\/blog\/do-these-3-things-before-launching-your-small-business\/\"\n\t\t\tdata-share-text=\"Please read this interesting article\"\n\t\t>\n\t\t\t<span class=\"social-share-button__share-label\">Share<\/span>\n\t\t\t<span class=\"social-share-button__copy-label\" hidden>Copy Link<\/span>\n\t\t\t<span class=\"social-share-button__copy-tooltip\" aria-hidden=\"true\" hidden>Copied<\/span>\n\t\t<\/button>\n\n\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n\n\n\n<div class=\"wp-block-post-author has-dark-background-color alignfull\">\n\t<div class=\"container\">\n\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<div class=\"co-authors\">\n\t\t\t\t\t\n\t\t<div class=\"entry-author-wrapper\">\n\t\t\t<a class=\"entry-author\" href=\"https:\/\/www.sage.com\/en-za\/blog\/author\/warren\/\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"40\" height=\"40\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-350x350.jpg\" class=\"entry-author__image\" alt=\"\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-350x350.jpg 350w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-766x768.jpg 766w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-808x810.jpg 808w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren-768x770.jpg 768w, https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/04\/warren.jpg 1429w\" sizes=\"auto, (max-width: 40px) 100vw, 40px\" \/>\t\t\t\t<span class=\"entry-author__name\">Warren<\/span>\n\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>There\u2019s an entrepreneurial maxim that anyone starting a business should take heed of \u2013 make time to work on your business, not just in it.<\/p>\n\n\n\n<p>In other words, you need to find a balance between the day-to-day activities associated with running your business, and the bigger, strategic thinking needed to steer your company in the right or desired direction. The former always seems more urgent. But without the latter, your business is likely to tread water when it should be making waves.<\/p>\n\n\n\n<p>Before you open your doors, try to be as prepared as possible for the daily grind. This way, when you\u2019re in the thick of it (sometimes it\u2019ll feel like climbing Mount Kilimanjaro), you\u2019ll still be able to step back once in a while and reflect on where your business is headed.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-7b1755c6-efc9-4e6f-bcd5-14742c0aca55\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-7b1755c6-efc9-4e6f-bcd5-14742c0aca55\"\n\t>Download your free copy of Quickstart guide to Payroll Tax Year-End<\/a>\n<\/div>\n<\/span><\/p>\n\n\n\n<p>Here are 3 things to do before launching your small business.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><br><h2><strong>Decide on the structure<\/strong><\/h2><br><\/li>\n<\/ol>\n\n\n\n<p>Will you trade as a sole proprietor, or as a registered company? The path you choose will determine the preparation needed.<\/p>\n\n\n\n<p>As the name suggests, a sole prop is better suited to businesses that are run by individuals. Under this structure, there is no separation between the business and individual, both from a liability perspective (your creditors can lay claim to your personal assets) and a tax perspective (your business income is incorporated into your personal tax return).<\/p>\n\n\n\n<p>For these reasons, you are not required to register your business, which means less paperwork. Once your value of taxable supplies hits R1 million, you\u2019ll need to register for VAT with SARS. And if you employ people, <a href=\"https:\/\/www.sage.com\/en-za\/blog\/a-tax-guide-for-your-first-year-in-business\/\">you\u2019ll also need to register for PAYE, UIF,<\/a> and potentially SDL. Of course, you can start out trading as a sole prop and register your business at a later stage.<\/p>\n\n\n\n<p>However, there are several reasons to register your business from the start.<\/p>\n\n\n\n<p>Incorporated businesses are generally seen as more trustworthy; it gives your business the opportunity to raise funding, and it creates a legal barrier between your personal assets and the liabilities of your business. The downside to these benefits is more paperwork, both upfront (registration process) and on an ongoing basis (auditing of annual financial statements).<\/p>\n\n\n\n<p>VAT and employer registration work the same as they do for a sole prop, but you\u2019ll also need a tax verification, tax clearance certificate, and a Letter of Good Standing from SARS as a registered business.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><br><h2><strong>Confirm your name, place of business, and industry<\/strong><\/h2><br><\/li>\n<\/ol>\n\n\n\n<p>Sometimes, there\u2019s more to simple things than meets the eye. The name of your business, where you\u2019ll operate from, and which industry you\u2019ll operate in all need attention before you start operations.<\/p>\n\n\n\n<p>We can\u2019t help you find a name for your business (here\u2019s a <a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2016\/10\/23\/12-tips-for-naming-your-startup-business\/?sh=52babdd8904e\">good resource<\/a> for that), but we know what you\u2019ll need to do once you\u2019ve settled on one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confirm that your <strong>chosen business name<\/strong> is available using <a href=\"https:\/\/www.govchain.co.za\/name-search\/\">Govchain<\/a> or the like,<\/li>\n\n\n\n<li>Register a web domain that incorporates that name using <a href=\"https:\/\/za.godaddy.com\/domains\/domain-name-search\">GoDaddy<\/a> or the like, and<\/li>\n\n\n\n<li>Register your trademark if you think it necessary, at the CIPC.<\/li>\n<\/ul>\n\n\n\n<p>Choosing your <strong>place of business<\/strong> carefully is also important; try to keep your rental costs low, to begin with, and avoid getting tied into long lease agreements. If you choose to run your business from home, be aware of <a href=\"https:\/\/www.property24.com\/articles\/what-are-the-legalities-of-running-a-business-from-home\/27363\">what\u2019s allowed<\/a>. Whichever address you settle on, it must be used when opening your business bank account, it must be reflected on all your invoices, and you\u2019ll need to use it if\/when you register your business.<\/p>\n\n\n\n<p>The <strong>industry <\/strong>in which you work also matters. If you plan to operate in the <a href=\"https:\/\/www.psira.co.za\/psira\/index.php?option=com_fsf&amp;view=faq&amp;catid=1\">security<\/a>, <a href=\"https:\/\/www.nhbrc.org.za\/registration-process\/\">building<\/a>, construction, cleaning, or health and safety industries, you\u2019ll need to register with the respective regulatory bodies (links to registration for each included). In some instances, licenses will be needed before you can start operating; in others, you might need a BEE affidavit or certificate to compete effectively.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><br><h2><strong>Find useful software<\/strong><\/h2><br><\/li>\n<\/ol>\n\n\n\n<p>It\u2019s no secret that employing technology in your business can help you get more done without sacrificing quality. Thankfully, there are many affordable or even free programs that are suitable for small businesses like yours. We list a few options below (disclaimer: one of them is ours).<\/p>\n\n\n\n<p><strong>Office software:<\/strong> The ubiquity of applications like Outlook, Word, Excel, and PowerPoint makes a <a href=\"https:\/\/www.microsoft.com\/en-za\/microsoft-365\/business\">Microsoft 365<\/a> subscription the obvious choice for most businesses.<\/p>\n\n\n\n<p><strong>Accounting and payroll software: <\/strong>Invoicing, cash flow management, supplier payments, VAT returns, and paying employees can be done manually, but it\u2019s time-consuming and prone to error and frustration. <a href=\"https:\/\/www.sage.com\/en-za\/\">Sage<\/a> provides solutions that substantially lighten the burden of managing these tasks, giving you a feeling of greater control and confidence.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><div class=\"single-cta\">\n\t<a\n\t\tclass=\"button button--primary gate-7b1755c6-efc9-4e6f-bcd5-14742c0aca55\"\n\t\trole=\"button\"\n\t\tdata-button-location=\"content_area\"\n\t\thref=\"#gate-7b1755c6-efc9-4e6f-bcd5-14742c0aca55\"\n\t>Download your free copy of Quickstart guide to Payroll Tax Year-End<\/a>\n<\/div>\n<\/span><\/p>\n\n\n\n<p><strong>Project management: <\/strong><a href=\"https:\/\/asana.com\/uses\/project-management?opti-ch=true\">Asana<\/a> centralises all the information relevant to your business projects to make sure that nothing slips through the cracks. This tool will make your business more efficient to the benefit of your customer service levels, as well as your bottom line.<\/p>\n\n\n\n<p><strong>Communication: <\/strong>If you plan on building a team to support the growth of your business, then <a href=\"https:\/\/slack.com\/intl\/en-za\/\">Slack<\/a> can be used to foster the effective communication needed to rally team members around a common goal and improve collaboration.<\/p>\n\n\n\n<p><strong>Marketing: <\/strong>One of the most powerful tools available to any small business is email marketing. It can be used to build trust, acquire new customers, and keep your community up to date with your business happenings. <a href=\"https:\/\/mailchimp.com\/pricing\/\">Mailchimp<\/a> provides a user-friendly platform through which to send emails.<strong>&nbsp; &nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Data visualisation: <\/strong>We all know how important data has become in the world of business. But in its raw, numeric form, its ability to influence is often limited. <a href=\"https:\/\/public.tableau.com\/en-us\/s\/\">Tableau Public<\/a> gives you the tools to visualise your data to tell a compelling story to potential customers, or to help you discover insights on which you can build a better business.<\/p>\n\n\n\n<p><strong>Learning: <\/strong>It can be difficult to take the time to learn anything new as an entrepreneur. And yet continuous learning is a hallmark of any great business leader. That\u2019s what makes <a href=\"https:\/\/www.blinkist.com\/\">Blinkist<\/a> interesting. Their app offers summarised versions of non-fiction books and podcasts, giving you access to big, inspirational ideas for your business with much less effort than was previously required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bonus\"><strong>Bonus<\/strong><\/h2>\n\n\n\n<p>Getting these ducks in a row before you start trading will give you room to think deeply about the strategic decisions that you\u2019ll need to make to ensure your business succeeds. They\u2019ll also help to reduce the pressures of your day-to-day operations once you\u2019re all systems go.<\/p>\n\n\n\n<p>What\u2019s more, any costs you incur in this process can be used to<a href=\"https:\/\/www.sage.com\/en-za\/blog\/vat-toolkit-for-small-businesses\/\"> reduce the taxable income of your business<\/a> once it starts operating. Be sure, then, to keep a record of these costs, including the invoices and receipts (tip: accounting software will make this much easier).<\/p>\n\n\n\n<p>Getting your business off to a good start will give you the momentum to break through the inevitable challenges you\u2019ll face \u2013 and that outcome is more dependent on preparation than it is on luck.<\/p>\n\n\n<div class=\"single-cta\">\n\t<div class=\"single-cta__positioner\">\n\t\t<div class=\"single-cta__wrapper has-dark-background-color\">\n\t\t\t<div class=\"single-cta__content\">\n\t\t\t\t\t\t\t\t<h2 class=\"single-cta__title h3\">Subscribe to the Sage Advice enewsletter<\/h2>\n\n\t\t\t\t\t\t\t\t\t<div class=\"single-cta__description\">\n\t\t\t\t\t\t<p>Get a roundup of our best business advice in your inbox every month.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"#gate-84fe79b5-668d-41f8-a0cc-6229018c4ac9\"\n\t\t\t\t\t\tclass=\"single-cta__button button button--primary\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>Subscribe<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg\" class=\"single-cta__image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2022\/04\/GettyImages-1181404518-1440x810.jpg 1440w\" sizes=\"auto, (min-width: 48em) 33vw, 100vw\" \/>\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s an entrepreneurial maxim that anyone starting a business should take heed of \u2013 make time to work on your business, not just in it. In other words, you need to find a balance between the day-to-day activities associated with running your business, and the bigger, strategic thinking needed to steer your company in the [&hellip;]<\/p>\n","protected":false},"author":1225,"featured_media":68903,"menu_order":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sage_video":false,"post_featured_image_hide":false,"footnotes":""},"categories":[33,35],"tags":[313,321,213],"business_type":[2],"lilypad":[],"context":[],"industry":[],"persona":[15,16],"imagine_tag":[57,99],"coauthors":[440],"class_list":["post-68990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-planning","category-compliance","tag-bookkeeping","tag-compliance","tag-tax","business_type-small-business"],"sage_meta":{"region":"en-za","author_name":"Warren","featured_image":"https:\/\/www.sage.com\/en-za\/blog\/wp-content\/uploads\/sites\/9\/2021\/02\/iStock-1134062212-scaled.jpg","imagine_tags":{"57":"HR and Payroll","99":"HR software"}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Sage Advice South Africa","distributor_original_site_url":"https:\/\/www.sage.com\/en-za\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/68990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/users\/1225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/comments?post=68990"}],"version-history":[{"count":0,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/posts\/68990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media\/68903"}],"wp:attachment":[{"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/media?parent=68990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/categories?post=68990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/tags?post=68990"},{"taxonomy":"business_type","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/business_type?post=68990"},{"taxonomy":"lilypad","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/lilypad?post=68990"},{"taxonomy":"context","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/context?post=68990"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/industry?post=68990"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/persona?post=68990"},{"taxonomy":"imagine_tag","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/imagine_tag?post=68990"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.sage.com\/en-za\/blog\/api\/wp\/v2\/coauthors?post=68990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}